This unit highlights how marketing strategies can be leveraged to realise social change. Students learn how fundamental marketing concepts and frameworks (e.g. the Sustainable Development Goals), guided by ethical and sustainability principles, may be adapted to nurture social good. Students will also gain experience in analysing, applying, and promoting social causes in a range of contexts. Specifically it will focus on changing social attitudes, shifting political beliefs, encouraging sustainability values, and persuading people to donate to non-profit causes. These critical skills will assist students to initiate and sustain changes in individual and community behaviours, with the aim of leading authentic social change urgently required in economies of overconsumption and excess.
Unit details and rules
Academic unit | Marketing |
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Credit points | 6 |
Prerequisites
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None |
Corequisites
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None |
Prohibitions
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None |
Assumed knowledge
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None |
Available to study abroad and exchange students | Yes |
Teaching staff
Coordinator | Teresa Davis, teresa.davis@sydney.edu.au |
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Lecturer(s) | Angela Baxter, angela.baxter@sydney.edu.au |