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Unit of study_
MKTG6998: Social Media Analysis
2024 unit information
Social media is now ubiquitous and serves as an important marketing channel. However, data from social media tend to be unstructured and difficult to interpret. This unit introduces students to methods to conduct and communicate marketing research from social media.
Unit details and rules
Managing faculty or University school:
Business (Business School)
| Study level | Postgraduate |
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| Academic unit | Marketing |
| Credit points | 6 |
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Prerequisites:
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None |
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Corequisites:
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None |
| Prohibitions:
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MKTG6999 |
| Assumed knowledge:
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None |
At the completion of this unit, you should be able to:
- LO1. Use the data available on social media platforms for marketing research purposes
- LO2. Identify and present social media data in meaningful ways
- LO3. Conduct appropriate marketing analyses on social media data
- LO4. Translate social media data to business insight
- LO5. Plan and evaluate social media marketing efforts
- LO6. Collaborate as part of a team to conduct a project and presentation
Unit availability
This section lists the session, attendance modes and locations the unit is available in. There is a unit outline for each of the unit availabilities, which gives you information about the unit including assessment details and a schedule of weekly activities.
The outline is published 2 weeks before the first day of teaching. You can look at previous outlines for a guide to the details of a unit.
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Modes of attendance (MoA)
This refers to the Mode of attendance (MoA) for the unit as it appears when you’re selecting your units in Sydney Student. Find more information about modes of attendance on our website.
Important enrolment information
Additional advice
Note: this unit does not assume knowledge of Python
