Social media is now ubiquitous and serves as an important marketing channel. However, data from social media tend to be unstructured and difficult to interpret. This unit introduces students to methods to conduct and communicate marketing research from social media.
Unit details and rules
Academic unit | Marketing |
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Credit points | 6 |
Prerequisites
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None |
Corequisites
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None |
Prohibitions
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MKTG6999 |
Assumed knowledge
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None |
Available to study abroad and exchange students | No |
Teaching staff
Coordinator | Jiang Qian, jiang.qian@sydney.edu.au |
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