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Unit of study_
OLET1202: Business Entrepreneurship: Guerrilla Tactics
2025 unit information
In this unit, students learn how to take a minimally viable product or service to market while drawing on the ubiquitous digital environment to develop customer insights. These guerrilla tactics prove valuable in a business environment where a new venture may appear to possess little legitimacy and credibility among established organisations and customers. This intensive module uses problem-based learning, practical examples, and academic literature to ensure students acquire knowledge and develop skills to overcome the challenges of novelty.
Unit details and rules
Managing faculty or University school:
Business (Business School)
| Study level | Undergraduate |
|---|---|
| Academic unit | Strategy, Innovation and Entrepreneurship |
| Credit points | 2 |
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Prerequisites:
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None |
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Corequisites:
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None |
| Prohibitions:
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None |
| Assumed knowledge:
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None |
At the completion of this unit, you should be able to:
- LO1. Understand the concept of effectuation
- LO2. Develop an idea using effectuation principles
- LO3. Determine the effectiveness of effectuation for entrepreneurs
- LO4. Construct a new venture pitch
Unit availability
This section lists the session, attendance modes and locations the unit is available in. There is a unit outline for each of the unit availabilities, which gives you information about the unit including assessment details and a schedule of weekly activities.
The outline is published 2 weeks before the first day of teaching. You can look at previous outlines for a guide to the details of a unit.
| Session | MoA ? | Location | Outline ? |
|---|---|---|---|
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Intensive December 2025
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Block mode | Camperdown / Darlington, Sydney |
Outline unavailable
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Modes of attendance (MoA)
This refers to the Mode of attendance (MoA) for the unit as it appears when you’re selecting your units in Sydney Student. Find more information about modes of attendance on our website.
