In this second upgrade to the 0 credit point Business Entrepreneurship unit students learn how to take a minimally viable product or service to market while drawing on the ubiquitous digital environment to develop customer insights. These guerrilla tactics prove valuable in a business environment where a new venture may appear to possess little legitimacy and credibility among established organisations and customers. This intensive module uses problem-based learning, practical examples, and academic literature to ensure students acquire knowledge and develop skills to overcome the challenges of novelty.
Unit details and rules
Academic unit | Strategy, Innovation and Entrepreneurship |
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Credit points | 2 |
Prerequisites
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None |
Corequisites
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None |
Prohibitions
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None |
Assumed knowledge
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OLEO1200 |
Available to study abroad and exchange students | No |
Teaching staff
Coordinator | Andreas Rauch, andreas.rauch@sydney.edu.au |
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