University wins national museums award
20 May 2013
The University of Sydney's flagship museums magazine last night earned a prestigious national award.
Museums Australia awarded MUSE the title of best magazine and newsletter (Level B) at a ceremony for the Multimedia and Publication Design Awards 2013 in Canberra. The awards recognise excellence in design and communication by institutions in the museums and collections sector across Australia and New Zealand.
The judges said MUSE has "great covers and masthead and good communication of information with beautiful and consistent type. Nice choice of stock".
Nicholson Museum Senior Curator Michael Turner, who coordinates the MUSE content with a team of unpaid contributors, said the award was a "fantastic thrill".
He paid tribute to the collaborative efforts of Sydney University Museums staff and the University's Marketing and Communications Division, who jointly produce the magazine three times a year.
"The division's talented graphic designers and editors have transformed MUSE into a beautiful high-end publication that our readers rave about every time they receive it," Turner says.
"MUSE has played an important role in enhancing the University's community engagement, by boosting the museums' profile and educating a broad audience about our cultural artefacts and activities.
"This is reflected in our steadily rising visitor numbers and the huge demand for our public events at the Nicholson Museum, which have sold out for the first quarter of this year."
MUSE showcases the diversity and quality of the museums' extensive offerings, which include the Southern Hemisphere's largest collection of antiquities (the Nicholson Museum), Australia's oldest natural history collection (the Macleay Museum) and more than 3000 paintings, sculptures and works on paper by Australian, Asian and European artists (the University Art Gallery).
The publication had modest origins in 2003 as an eight-page newsletter and has steadily evolved into a substantial and highly regarded magazine. Last year the University completed a design overhaul and rebranding as MUSE, which has given the magazine a more attractive, consistent appearance and a clearer and stronger identity.
MUSE is distributed to Sydney University Museums' supporters, media around the world and to the interested wider community. Hard copies are freely available at all three museum venues and the University also offers electronic versions of previous editions.
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