The CASE for excellence: University of Sydney recognised at international awards
6 June 2013
Campaigns to engage the community, attract postgraduate students and encourage fundraising have won the University of Sydney three prestigious Council for Advancement and Support of Education (CASE) Circle of Excellence Awards.
From a large pool of mainly American and British universities, the University of Sydney earned gold, silver and bronze CASE Circle of Excellence awards.
The international awards acknowledge excellence in advancement, alumni relations, fundraising and marketing and communications in the higher education sector.
The University of Sydney won more awards than any other Australian university, and was one of only four Australian universities recognised.
The Ignite the Possible postgraduate student recruitment campaign won a gold award in the Communications Program Improvement category.
With powerful imagery and a focus on relevant market clusters, the innovative, multiplatform campaign showcased the University's extensive range of postgraduate study options. A series of roundtable events also helped to reinforce the career relevance, accessibility and industry links of the University's postgraduate offerings.
A focus on digital capabilities and the external community allowed Ignite the Possible to cement the University's position as a thought leader across a broad range of disciplines.
"Achieving this award in such a competitive and crowded marketplace is very rewarding for all involved," says Michelle Carlin, Director of the Student Recruitment Unit.
"It takes a lot of people across the University to ensure the effectiveness of our campaigns, and I would like to thank and congratulate everyone who played a part."
The What Matters campaign, led by the Division of Marketing and Communications, was a major community engagement campaign designed to show the broader community the magnitude of the University of Sydney's contributions to some of the world's greatest challenges. The campaign won a silver award in the Public Relations and Community Relations Projects category.
What Matters asked members of the broader community to vote for the issues that mattered most to them, from marriage equality to faster internet, reducing our environmental footprint, improving children's literacy and reducing traffic congestion.
Along with an innovative online and outdoor campaign, What Matters saw three interactive voting panels installed in three high-traffic areas of Sydney, Martin Place, Chatswood and World Square.
"The What Matters campaign gave us the opportunity to show the broader community how our work helps to solve some of the most difficult challenges facing society," says Marian Theobald, Director of Marketing and Communications at the University.
"In the increasingly competitive tertiary education sector, this award recognises the University of Sydney's continuing role as a leader both within the sector and in the global community. I congratulate our three winners on the passion, creativity and dedication that has led to such well-deserved recognition."
Today is the Day, part of the University's successful Inspired development campaign, won a bronze award in the Annual Giving Programs category.
The direct mail campaign ran for 12 weeks to mark the end of the financial year, and asked existing donors to the University to renew their donations. The campaign was successful in attracting more than $590,000 in gifts.
"For the second year in a row, it is really heartening for Sydney's development program to win international recognition from CASE," says Tim Dolan, Director of Development at the University.
"Under the leadership of Ana Gatt, the annual giving program, which is a key component of the Campaign to support the University of Sydney, has experienced extraordinary growth over the past several years. The recent CASE award highlights one small example of their inventiveness and success."
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