News

The Blue Economy solution to manufacturing's doldrums


2 April 2012

Gunter Pauli: "For the 21st Century we need a new economy which is low-carbon, resource efficient and competitive with conventional industrial processes."
Gunter Pauli: "For the 21st Century we need a new economy which is low-carbon, resource efficient and competitive with conventional industrial processes."

This week's Sydney Ideas speaker, international entrepreneur Gunter Pauli, will update us on his plan to create 100 million jobs over 10 years without hurting the environment.

In 1994 Pauli created a network of inventors and innovators working on sustainable solutions to global problems of pollution and waste. Now called the The Global ZERI Network, it is a place for scientists and thinkers to share creative solutions based on open source research and experimentation.

Pauli followed up this initiative by creating the Blue Economy, which puts ZERI's philosophy into action by connecting start-up businesses with entrepreneurs.

The Blue Economy uses resources that are already available - so the waste of one product becomes the input to create a new product, new cash flows and new jobs.

The Blue Economy is one where jobs are created, social capital is built and incomes rise - while at the same time protecting the environment.

"For the 21st Century we need a new economy which is low-carbon, resource efficient and competitive with conventional industrial processes," Pauli says.

"Globalisation is reaching its limits and the rules of manufacturing are undergoing major change as this type of innovative thinking takes hold."

As Australia is agonising over the hollowing-out of manufacturing industry in the face of the mining boom, the Blue Economy offers hope for the revitalisation of competitive and sustainable manufacturing and agriculture in this country.

Pauli last spoke at Sydney Ideas in June 2011 in a talk titled The Blue Economy: 10 Years, 100 Innovations, 100 Million Jobs. His presentation received such an overwhelmingly positive response he has been invited back to provide an update in this week's Sydney Ideas lecture.


About Gunter Pauli

Gunter Pauli is an economist and entrepreneur who has founded and managed many companies delivering environmentally friendly services and products.

He is a visiting lecturer and professor at universities around the world, and since 2009 he has been designing an economic development concept based on GNH (Gross National Happiness) principles and values as part of his advisory role for the Bhutanese government.

He has published 19 books and many fables for children teaching them science and eco-literacy. He is a Fellow of the World Academy of Arts and Sciences (San Francisco, USA), a Member of the Club of Budapest (Hungary) and of the Club of Rome.


Event details

What: Progress on the Blue Economy, New Economics and Learning for Sustainability, a Sydney Ideas lecture by Gunter Pauli, co-presented with the Centre for Policy Development

When: 6pm, Tuesday 3 April

Where: Foyer, New Law Building, Camperdown Campus. See map and directions 

Cost: This event is free and open to all, with no ticket or booking required. Seating is unreserved and entry is on a first come, first served basis.


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