Seminar - Selling Sleep - How to create media and public awareness for your research
27 November 2012
Presenter:Dr Anna-Louise Bouvier, Executive Director/creator of the Physiocise Group who is also an author and media communicator
Physiocise creator/director, author and media commentator, Anna-Louise Bouvier has spent many years combining her professional physiotherapy career with the media world. She is the TODAY shows Feel Good Physio, spent 4 years as a regular with James Valentine on 702 as well as many other ABC radio shows, writes regularly for many national magazines, wrote and recorded the Qantas Comfort Zone, is an Ambassador for Arthritis NSW, and recently released a 5 part DVD series with the ABC called The Happy Body. She is coming to the Woolcock to speak about how to create media-friendly messages to increase awareness for sleep research. This is a very practical look at ways you can take your research and create sticky messages that the media can easily access and broadcast (top down). Coupled with this she explores ideas for community based (bottom up) marketing. In a climate where so many areas of medical research are jostling for attention and funding this is a must see presentation.
To get a feel for some of the work Anna-Louise is involved in www.physiocise.com.au
Hosted by Woolcock Institute of Medical Research
Location: Woolcock Institute of Medical Research, Level 5, Theatre 1
Contact: Andrew Vakulin