The Discipline of Marketing is currently recruiting casual tutors for two of its Semester 2, 2014 undergraduate units.
MKTG3112 Marketing Communications
Using resources such as Roy Morgan's asteroid, OzTAM data (television ratings) and competitive advertisement data (from Neilson), this subject draws heavily from industry, giving students a challenging learning experience, and providing them with an understanding of how marketing communications work in practice. This subject also utilizes a range of consumer and marketing communications theories to explain why different strategies may be more successful than others, depending on the situation.
Tutorials are typically scheduled on one day, thus one tutor can facilitate all sessions. Training is provided for some of the software, while "guest" tutors facilitate the use of the software. Tutors are required to undertake all readings in order to successfully conduct structured discussion in tutorials. You will be provided access to an alumni of former tutors who now work in industry to provide you with additional support. A team based approach is used and regular meetings (weekly at least) are scheduled to discuss the tutorials and activities. It is expected you would actively mark assessments in line with predetermined marking guidelines.
MKTG3110 Electronic Marketing
This is a new unit that is being developed to reflect the dynamic nature of digital marketing. The subject draws from industry practice and is designed to provide students with sufficient knowledge in order to be analytical and strategic in the use of various digital marketing tools. Students are introduced to software such as HootSuite and Social Bakers (etc) and are expected to utilise these various tools during the semester. Assessment is designed to ensure students have obtained a sound practical and theoretical knowledge about the various digital marketing tools.
The subject requires one or two tutors, and ideally one of these tutors can act as a teaching assistant to assist in the preparation and development of teaching materials (this is required because everything changes so fast the digital environment). Tutors will be required to meet the lecturer at least once a week to review the subject and plan for coming tutorials. It is expected tutors will be actively involved in the marking of all assessment and follow a predetermined marking guide. The tutors will need to be digitally savvy and prepare for the tutorials by undertaking all of the readings.
For further details please email Katrina Hinwood - or forward your CV directly to Katrina for consideration.