People_

Associate Professor Paul Henry

BBus UTS MCogSc PhD UNSW

Associate Professor

Phone

+61 2 9351 6432

Fax

+61 2 9351 6732

Email

paul.henry@sydney.edu.au

Details

Member of Sydney Institute of Agriculture

Biographical details

Paul has considerable experience in Brand and Marketing Management. This has come from working at many organisations across a broad range of consumer goods categories. These include margarines and spreads, confectionary, frozen foods, soft drinks, wine and spirits, oral care, skin and hair care, as well as storage and plastic ware products. Most recently he worked as a Planning Director at Ogilvy and Mather in New York City. In this capacity he employed his leading-edge consumer understandings to enhance campaign development for companies such as Merck, Glaxo Smith Kline, Bristol Myer Squib, and American Express. At O&M Paul won a WPP Atticus Award for original communication thinking.

Teaching and supervision

BUSS4602 Marketing Honours A
EMBA6003 Integrated Management
EMBA6003 Managing Connected Enterprises
MKTG5001 Marketing Principles

Publications

By Type

Expand all

Book Chapters

Henry, P., Kravets, O. (2023). Social Class. In E.J. Arnould, C.J. Thompson, D. Crockett, M.F. Weinberger (Eds.), Consumer Culture Theory (2nd Edition), (pp. 179-207). London: Sage Publications.
Henry, P., Caldwell, M. (2018). Social Class. In Eric Arnould and Craig Thompson (Eds.), Consumer Culture Theory, (pp. 153-179). London: Sage Publications.
Henry, P., Caldwell, M. (2017). THE HIDDEN HAND OF SOCIAL CLASS. In M. Solomon, T. Lowey (Eds.), The Routledge Companion to Consumer Behavior, (pp. 445-458). New York: Routledge. [More Information]
Vong, V., Henry, P., Caldwell, M. (2014). Case Study: Fast Food, Faster Entrepreneur - Cambodia. In Richard G Seymour (Eds.), Entrepreneurial Women in Asia: Case Studies & Perspectives, (pp. 67-75). Myanmar: Myanmar Heritage Publications.
Tun, T., Caldwell, M., Henry, P. (2014). Case Study: Longan Fruits - Cambodia. In Richard G Seymour (Eds.), Entrepreneurial Women in Asia: Case Studies & Perspectives, (pp. 164-169). Myanmar: Myanmar Heritage Publications.
Henry, P. (2012). How Mainstream Consumers Think about Consumer Rights and Responsibilities. In N. Craig Smith and Patrick E. Murphy (Eds.), Marketing Ethics. Sage Publications Ltd.
Henry, P., Caldwell, M. (2007). Imprinting, incubation and intensification: Factors contributing to fan club formation and continuance. In Bernard Cova,Robert V. Kozinets and Avi Shankar (Eds.), Consumer Tribes, (pp. 163-173). Oxford, UK ; Burlington, MA, USA: Butterworth Heinemann. [More Information]
Henry, P. (2005). Is the internet empowering consumers to make better decisions, or strengthening marketer's potential to persuade? In Haugtvedt, C., Machleit, K. and Yalch, R. (Eds.), Online consumer psychology: Understanding and Influencing consumer behavior in the virtual world, (pp. 345-360). Houndmills, Basingstoke, London and New York: Lawrence Erlbaum Associates, Publishers.

show 5 more

Journals

Henry, P. (2024). Positioning Emotional Frictions within Socially Complicit Barriers to Social Change. Journal of the Association for Consumer Research, 9(4), 441-451. [More Information]
Caldwell, M., Henry, P. (2020). How cultural branding, story-telling, and personification can save the iconic Australian koala. Psychology and Marketing, 37(12), 1781-1789. [More Information]
Caldwell, M., Henry, P. (2020). The Continuing Significance of Social Structure in Liquid Modernity. Marketing Theory, 20(4), 547-572. [More Information]
Caldwell, M., Elliot, S., Henry, P., O'Connor, M. (2020). The Impact of Political Ideology on Consumer Perceptions of their Rights and Responsibilities in the Sharing Economy. European Journal of Marketing, 54(8), 1909-1935. [More Information]
Caldwell, M., Henry, P. (2018). Deepening how cultural capital structures consumption of the performing arts. Journal of Global Scholars of Marketing Science, 28(1), 52-67. [More Information]
Belk, R., Caldwell, M., Devinney, T., Eckhardt, G., Henry, P., Kozinets, R., Plakoyiannaki, E. (2018). Envisaging Consumers: How Videography Can Contribute to Marketing Knowledge. Journal of Marketing Management, 34(5-6), 432-458. [More Information]
Thompson, C., Henry, P., Bardhi, F. (2018). Theorizing Reactive Reflexivity: Lifestyle Displacement and Discordant Performances of Taste. Journal of Consumer Research, 45, 571-594. [More Information]
Garbarino, E., Henry, P., Kerfoot, S. (2018). Using Attribution to Foster Public Support for Alternative Policies to Combat Obesity. European Journal of Marketing, 52(1/2), 418-438. [More Information]
Henry, P., Caldwell, M. (2017). Consumer and Societal Credit Card Tensions and Rights: A Foundational Model of Paradoxes and Resolutions. Journal of Global Scholars of Marketing Science, 27(2), 79-92. [More Information]
Caldwell, M., Henry, P. (2017). Transformative and Restorative Consumption Behaviors Following Attachment Trauma. Psychology and Marketing, 34(8), 761-771. [More Information]
Henry, P., Garbarino, E., Voola, R. (2013). Metacognitions About Consumer Protection and Individual Responsibility in the Credit Card Domain. Journal of Public Policy and Marketing, 32(1), 32-44. [More Information]
Caldwell, M., Henry, P. (2011). Multi-Media Research and the Consumption of Popular Culture (Guest Editorial). International Journal of Culture, Tourism and Hospitality Research, 5(4), 331-333. [More Information]
Henry, P. (2011). Qualitative Research: Good Decision Making Through Understanding People, Cultures and Markets. Qualitative Market Research: An International Journal, 14(1), 122-124. [More Information]
Caldwell, M., Henry, P., Alman, A. (2010). Constructing audio-visual representations of consumer archetypes. Qualitative Market Research: An International Journal, 13(1), 84-96. [More Information]
Caldwell, M., Henry, P. (2010). Editorial: Celebrating Excellence in Audiovisual Representations Market Research. Qualitative Market Research: An International Journal, 13(1), 5-7.
Henry, P. (2010). How Mainstream Consumers Think about Consumer Rights and Responsibilities. Journal of Consumer Research, 37(4), 670-687. [More Information]
Paton, M., Henry, P. (2009). Human nature and social complexity: a common challenge for Chinese philosophy and marketing. International Journal of Chinese Culture and Management, 2(3), 276-290.
Henry, P., Caldwell, M. (2008). Spinning the proverbial wheel? Social class and marketing. Marketing Theory, 8(4), 387-405. [More Information]
Henry, P., Caldwell, M. (2007). Headbanging as Resistance or Refuge: A Cathartic Account. Consumption, Markets and Culture, 10(2), 159-174.
Caldwell, M., Kleppe, I., Henry, P. (2007). Prosuming Multiple Gender Role Identities: A Multi-country Written and Audio-visual Exploration of Contemporary Young Mainstream Female Achievers. Consumption, Markets and Culture, 10(2), 95-115.
Henry, P. (2006). Book Review: Anthology of appreciation for Kjell GrÃ¸nhaug in celebration of his 70th birthday by AM Fuglseth and IA Kleppe. Qualitative Market Research: An International Journal, 9(1), 103-104.
Henry, P. (2006). Book Review: Powerful Times: Rising to the Challenge of Our Uncertain World by E Kelly. Qualitative Market Research: An International Journal, 9(4), 426-428.
Henry, P. (2006). Magnetic points for lifestyle shaping: the contribution of self-fulfillment, aspirations and capabilities. Qualitative Market Research: An International Journal, 9(2), 170-180. [More Information]
Henry, P., Caldwell, M. (2006). Self-empowerment and consumption: Consumer remedies for prolonged stigmatization. European Journal of Marketing, 40(9/10), 1031-1048. [More Information]
Henry, P. (2005). Life Stresses, Explanatory Style, Hopelessness, and Occupational Class. International Journal of Stress Management, 12(3), 241-256. [More Information]
Henry, P. (2005). Social Class, Market Situation, and Consumers' Metaphors of (Dis)Empowerment. Journal of Consumer Research, 31(4), 766-778. [More Information]
Henry, P. (2004). Hope, Hopelessness, And Coping: A Framework For Class-Distinctive Cognitive Capital. Psychology and Marketing, 21(5), 375-403. [More Information]
Henry, P. (2003). Occupational status and a gradient of perceived limitations. Journal of Sociology, 39(2), 165-177. [More Information]
Henry, P. (2002). Systematic variation in purchases orientation across social classes. Journal Of Consumer Marketing, 19(5), 424-438.

show 26 more

Conferences

Caldwell, M., Elliot, S., Henry, P., O'Connor, M. (2018). Consumers' attitudes towards their rights and responsibilities in the sharing economy: an ideological perspective. 2018 Annual Conference of the Association for Consumer Research, United States: Association for Consumer Research.
Henry, P., Caldwell, M. (2013). Neoliberalism and structural violence in developing countries: the case of the Cambodian education market. 38th Annual Macromarketing Conference, Toronto: Macromarketing Society Inc.
Henry, P., Caldwell, M. (2007). No Need to Look Back in Anger! Cathartic Possibilities at Musical Performance Events. 9th International Conference on Arts and Cultural Management AIMAC 2007, Canada: International Association of Arts & Cultural Management (AIMAC).
Henry, P., Caldwell, M. (2006). Applying Systematic Combining using Abductive Logic to Video-Ethnography. 2006 Asia Pacific ACR Conference, Australia: Association for Consumer Research.
Caldwell, M., Henry, P. (2006). Headbanging as Resistance or Refuge. 2006 Asia Pacific ACR Conference, Australia: Association for Consumer Research.
Caldwell, M., Kleppe, I., Henry, P. (2006). Prosuming Multiple Gendered Selves: A Multi-country Study of Young Female Achievers. 2006 Asia Pacific ACR Conference, Australia: Association for Consumer Research.
Caldwell, M., Henry, P. (2005). Celebrity worship, micro-communities and consumer well-being. 8th International Conference on Arts and Cultural Management, MontrÃ©al, Canada: International Association of Arts & Cultural Management (AIMAC).
Caldwell, M., Seymour, R., Henry, P. (2004). Demonstrating individualism effects in cultural consumption. 2nd Workshop on Managing Cultural Organizations: European Institute for Advanced Studies in Management (EIASM), Belgium: The European Institute for Advanced Studies in Management.
Caldwell, M., Seymour, R., Henry, P. (2004). Escalating individualism effects in cultural consumption. 2nd Workshop on Managing Cultural Organizations: European Institute for Advanced Studies in Management (EIASM), Belgium: The European Institute for Advanced Studies in Management.

show 6 more

Film / Video

Caldwell, M., Henry, P. (2009). A Right to Life: Reducing Maternal Death and Morbidity in Pakistan. Film, Hyderabad, India: 2009 Association for Consumer Research (ACR) Asia-Pacific Conference.
Caldwell, M., Henry, P. (2009). Living Dolls: How Affinity Groups Sustain Celebrity Worship. Hyderabad, India: 2009 Association for Consumer Research (ACR) Asia-Pacific Conference.
Caldwell, M., Henry, P. (2008). Urban Archetypal Hedonistas. Film, San Francisco, United States of America: The Association for Consumer Research Annual North American Conference and Film Festival.
Henry, P., Caldwell, M., Watson, S. (2007). Empowering the Citizen Consumer: Striving to reduce maternal deaths in Pakistan. Film, Milan, Italy: European Association for Consumer Research Film Festival.
Henry, P., Caldwell, M. (2006). Headbanging: As Resistance or Refuge?. Film, Monterrey, Mexico: Latin American Association for Consumer Research Conference.
Caldwell, M., Henry, P., Kleppe, I. (2006). Prosuming Multiple Gender Role Identities: A Multi-country Study of Young Female Achievers. Australia.
Caldwell, M., Henry, P. (2004). Film: Living Dolls: How Affinity Groups Sustain Celebrity Worship. Film, Various, United States of America: 3rd North American ACR Film Festival.

show 4 more

By Year

Expand all

2024

Henry, P. (2024). Positioning Emotional Frictions within Socially Complicit Barriers to Social Change. Journal of the Association for Consumer Research, 9(4), 441-451. [More Information]

2023

Henry, P., Kravets, O. (2023). Social Class. In E.J. Arnould, C.J. Thompson, D. Crockett, M.F. Weinberger (Eds.), Consumer Culture Theory (2nd Edition), (pp. 179-207). London: Sage Publications.

2020

Caldwell, M., Henry, P. (2020). How cultural branding, story-telling, and personification can save the iconic Australian koala. Psychology and Marketing, 37(12), 1781-1789. [More Information]
Caldwell, M., Henry, P. (2020). The Continuing Significance of Social Structure in Liquid Modernity. Marketing Theory, 20(4), 547-572. [More Information]
Caldwell, M., Elliot, S., Henry, P., O'Connor, M. (2020). The Impact of Political Ideology on Consumer Perceptions of their Rights and Responsibilities in the Sharing Economy. European Journal of Marketing, 54(8), 1909-1935. [More Information]

2018

Caldwell, M., Elliot, S., Henry, P., O'Connor, M. (2018). Consumers' attitudes towards their rights and responsibilities in the sharing economy: an ideological perspective. 2018 Annual Conference of the Association for Consumer Research, United States: Association for Consumer Research.
Caldwell, M., Henry, P. (2018). Deepening how cultural capital structures consumption of the performing arts. Journal of Global Scholars of Marketing Science, 28(1), 52-67. [More Information]
Belk, R., Caldwell, M., Devinney, T., Eckhardt, G., Henry, P., Kozinets, R., Plakoyiannaki, E. (2018). Envisaging Consumers: How Videography Can Contribute to Marketing Knowledge. Journal of Marketing Management, 34(5-6), 432-458. [More Information]
Henry, P., Caldwell, M. (2018). Social Class. In Eric Arnould and Craig Thompson (Eds.), Consumer Culture Theory, (pp. 153-179). London: Sage Publications.
Thompson, C., Henry, P., Bardhi, F. (2018). Theorizing Reactive Reflexivity: Lifestyle Displacement and Discordant Performances of Taste. Journal of Consumer Research, 45, 571-594. [More Information]
Garbarino, E., Henry, P., Kerfoot, S. (2018). Using Attribution to Foster Public Support for Alternative Policies to Combat Obesity. European Journal of Marketing, 52(1/2), 418-438. [More Information]

show 3 more

2017

Henry, P., Caldwell, M. (2017). Consumer and Societal Credit Card Tensions and Rights: A Foundational Model of Paradoxes and Resolutions. Journal of Global Scholars of Marketing Science, 27(2), 79-92. [More Information]
Henry, P., Caldwell, M. (2017). THE HIDDEN HAND OF SOCIAL CLASS. In M. Solomon, T. Lowey (Eds.), The Routledge Companion to Consumer Behavior, (pp. 445-458). New York: Routledge. [More Information]
Caldwell, M., Henry, P. (2017). Transformative and Restorative Consumption Behaviors Following Attachment Trauma. Psychology and Marketing, 34(8), 761-771. [More Information]

2014

Vong, V., Henry, P., Caldwell, M. (2014). Case Study: Fast Food, Faster Entrepreneur - Cambodia. In Richard G Seymour (Eds.), Entrepreneurial Women in Asia: Case Studies & Perspectives, (pp. 67-75). Myanmar: Myanmar Heritage Publications.
Tun, T., Caldwell, M., Henry, P. (2014). Case Study: Longan Fruits - Cambodia. In Richard G Seymour (Eds.), Entrepreneurial Women in Asia: Case Studies & Perspectives, (pp. 164-169). Myanmar: Myanmar Heritage Publications.

2013

Henry, P., Garbarino, E., Voola, R. (2013). Metacognitions About Consumer Protection and Individual Responsibility in the Credit Card Domain. Journal of Public Policy and Marketing, 32(1), 32-44. [More Information]
Henry, P., Caldwell, M. (2013). Neoliberalism and structural violence in developing countries: the case of the Cambodian education market. 38th Annual Macromarketing Conference, Toronto: Macromarketing Society Inc.

2012

Henry, P. (2012). How Mainstream Consumers Think about Consumer Rights and Responsibilities. In N. Craig Smith and Patrick E. Murphy (Eds.), Marketing Ethics. Sage Publications Ltd.

2011

Caldwell, M., Henry, P. (2011). Multi-Media Research and the Consumption of Popular Culture (Guest Editorial). International Journal of Culture, Tourism and Hospitality Research, 5(4), 331-333. [More Information]
Henry, P. (2011). Qualitative Research: Good Decision Making Through Understanding People, Cultures and Markets. Qualitative Market Research: An International Journal, 14(1), 122-124. [More Information]

2010

Caldwell, M., Henry, P., Alman, A. (2010). Constructing audio-visual representations of consumer archetypes. Qualitative Market Research: An International Journal, 13(1), 84-96. [More Information]
Caldwell, M., Henry, P. (2010). Editorial: Celebrating Excellence in Audiovisual Representations Market Research. Qualitative Market Research: An International Journal, 13(1), 5-7.
Henry, P. (2010). How Mainstream Consumers Think about Consumer Rights and Responsibilities. Journal of Consumer Research, 37(4), 670-687. [More Information]

2009

Caldwell, M., Henry, P. (2009). A Right to Life: Reducing Maternal Death and Morbidity in Pakistan. Film, Hyderabad, India: 2009 Association for Consumer Research (ACR) Asia-Pacific Conference.
Paton, M., Henry, P. (2009). Human nature and social complexity: a common challenge for Chinese philosophy and marketing. International Journal of Chinese Culture and Management, 2(3), 276-290.
Caldwell, M., Henry, P. (2009). Living Dolls: How Affinity Groups Sustain Celebrity Worship. Hyderabad, India: 2009 Association for Consumer Research (ACR) Asia-Pacific Conference.

2008

Henry, P., Caldwell, M. (2008). Spinning the proverbial wheel? Social class and marketing. Marketing Theory, 8(4), 387-405. [More Information]
Caldwell, M., Henry, P. (2008). Urban Archetypal Hedonistas. Film, San Francisco, United States of America: The Association for Consumer Research Annual North American Conference and Film Festival.

2007

Henry, P., Caldwell, M., Watson, S. (2007). Empowering the Citizen Consumer: Striving to reduce maternal deaths in Pakistan. Film, Milan, Italy: European Association for Consumer Research Film Festival.
Henry, P., Caldwell, M. (2007). Headbanging as Resistance or Refuge: A Cathartic Account. Consumption, Markets and Culture, 10(2), 159-174.
Henry, P., Caldwell, M. (2007). Imprinting, incubation and intensification: Factors contributing to fan club formation and continuance. In Bernard Cova,Robert V. Kozinets and Avi Shankar (Eds.), Consumer Tribes, (pp. 163-173). Oxford, UK ; Burlington, MA, USA: Butterworth Heinemann. [More Information]
Henry, P., Caldwell, M. (2007). No Need to Look Back in Anger! Cathartic Possibilities at Musical Performance Events. 9th International Conference on Arts and Cultural Management AIMAC 2007, Canada: International Association of Arts & Cultural Management (AIMAC).
Caldwell, M., Kleppe, I., Henry, P. (2007). Prosuming Multiple Gender Role Identities: A Multi-country Written and Audio-visual Exploration of Contemporary Young Mainstream Female Achievers. Consumption, Markets and Culture, 10(2), 95-115.

show 2 more

2006

Henry, P., Caldwell, M. (2006). Applying Systematic Combining using Abductive Logic to Video-Ethnography. 2006 Asia Pacific ACR Conference, Australia: Association for Consumer Research.
Henry, P. (2006). Book Review: Anthology of appreciation for Kjell GrÃ¸nhaug in celebration of his 70th birthday by AM Fuglseth and IA Kleppe. Qualitative Market Research: An International Journal, 9(1), 103-104.
Henry, P. (2006). Book Review: Powerful Times: Rising to the Challenge of Our Uncertain World by E Kelly. Qualitative Market Research: An International Journal, 9(4), 426-428.
Caldwell, M., Henry, P. (2006). Headbanging as Resistance or Refuge. 2006 Asia Pacific ACR Conference, Australia: Association for Consumer Research.
Henry, P., Caldwell, M. (2006). Headbanging: As Resistance or Refuge?. Film, Monterrey, Mexico: Latin American Association for Consumer Research Conference.
Henry, P. (2006). Magnetic points for lifestyle shaping: the contribution of self-fulfillment, aspirations and capabilities. Qualitative Market Research: An International Journal, 9(2), 170-180. [More Information]
Caldwell, M., Henry, P., Kleppe, I. (2006). Prosuming Multiple Gender Role Identities: A Multi-country Study of Young Female Achievers. Australia.
Caldwell, M., Kleppe, I., Henry, P. (2006). Prosuming Multiple Gendered Selves: A Multi-country Study of Young Female Achievers. 2006 Asia Pacific ACR Conference, Australia: Association for Consumer Research.
Henry, P., Caldwell, M. (2006). Self-empowerment and consumption: Consumer remedies for prolonged stigmatization. European Journal of Marketing, 40(9/10), 1031-1048. [More Information]

show 6 more

2005

Caldwell, M., Henry, P. (2005). Celebrity worship, micro-communities and consumer well-being. 8th International Conference on Arts and Cultural Management, MontrÃ©al, Canada: International Association of Arts & Cultural Management (AIMAC).
Henry, P. (2005). Is the internet empowering consumers to make better decisions, or strengthening marketer's potential to persuade? In Haugtvedt, C., Machleit, K. and Yalch, R. (Eds.), Online consumer psychology: Understanding and Influencing consumer behavior in the virtual world, (pp. 345-360). Houndmills, Basingstoke, London and New York: Lawrence Erlbaum Associates, Publishers.
Henry, P. (2005). Life Stresses, Explanatory Style, Hopelessness, and Occupational Class. International Journal of Stress Management, 12(3), 241-256. [More Information]
Henry, P. (2005). Social Class, Market Situation, and Consumers' Metaphors of (Dis)Empowerment. Journal of Consumer Research, 31(4), 766-778. [More Information]

show 1 more

2004

Caldwell, M., Seymour, R., Henry, P. (2004). Demonstrating individualism effects in cultural consumption. 2nd Workshop on Managing Cultural Organizations: European Institute for Advanced Studies in Management (EIASM), Belgium: The European Institute for Advanced Studies in Management.
Caldwell, M., Seymour, R., Henry, P. (2004). Escalating individualism effects in cultural consumption. 2nd Workshop on Managing Cultural Organizations: European Institute for Advanced Studies in Management (EIASM), Belgium: The European Institute for Advanced Studies in Management.
Caldwell, M., Henry, P. (2004). Film: Living Dolls: How Affinity Groups Sustain Celebrity Worship. Film, Various, United States of America: 3rd North American ACR Film Festival.
Henry, P. (2004). Hope, Hopelessness, And Coping: A Framework For Class-Distinctive Cognitive Capital. Psychology and Marketing, 21(5), 375-403. [More Information]

show 1 more

2003

Henry, P. (2003). Occupational status and a gradient of perceived limitations. Journal of Sociology, 39(2), 165-177. [More Information]

2002

Henry, P. (2002). Systematic variation in purchases orientation across social classes. Journal Of Consumer Marketing, 19(5), 424-438.

Selected Grants

2013

IPDF:- Evaluating the effectiveness of the Ultra Poor Graduation Program in India, Voola R, Briley D, Goodwin S, Henry P, Ratnakar D, Mudambi S, Office of Global Engagement/IPDF Grant

2009

Building Female Entrepreneurial Skills for Small to Medium Enterprise (SME) Development in ASEAN Countries, Henry P, Seymour R, Caldwell M, Australian Aid/Public Sector Linkages Program (PSLP) Asia

The University of Sydney Business School