Associate Professor Catherine Sutton-Brady
Deputy Head of Discipline
Catherine began her career in industry, working with a large multinational company in Europe. Since her return to academia she has taught extensively at undergraduate and postgraduate level, both locally and overseas. Her teaching is predominantly in international marketing and business to business marketing. She values innovation in teaching and constantly strives to improve her courses and maintain student interest and enthusiasm in learning. Her research interests also lie in the area of business to business marketing and international marketing. She has published in these areas as well as in the area of higher education and assessment.
- FMBA5007 Innovation in Strategic Marketing
- MKTG3116 International Marketing
- MKTG6020 Business Marketing
- MKTG6205 Marketing in the Global Economy
Selected publications
Publications
Books
- Czinkota, M., Ronkainen, I., Sutton-Brady, C., Beal, T. (2008). International Marketing Asia Pacific Edition. Australia: Thomson Learning Australia.
Book Chapters
- Bhattacharjya, J., Tripathi, S., Gezdur, A., Sutton-Brady, C., Bell, M. (2022). Logistics and Supply Chain Around the World. In C. Mulley, M. Attard (Eds.), Transport and Pandemic Experiences, (pp. 149-162). Bingley, United Kingdom: Emerald Group Publishing Limited. [More Information]
- Yuksel-Mermod, A., Yuksel, U., Sutton-Brady, C. (2018). Predicting Financial Crises in a Globalized World: The Case of Turkish Banking Sector. In Inna Nekrasova, Oxana Karnaukhova and Bryan Christiansen (Eds.), Fractal Approaches for Modeling Financial Assets and Predicting Crises, (pp. 63-80). Hershey: IGI Global. [More Information]
- Raswant, A., Sutton-Brady, C. (2017). Sustainable Supply Chain Management: The good, the bad, and the ugly. In K. Caliyurt, U. Yuksel (Eds.), Sustainability and Management - An International Perspective, (pp. 277-287). Abingdon: Routledge. [More Information]
Journals
- Choy, S., Davis, T., Ding, H., Gao, M., Garbuio, M., Hardy, C., Leung, H., Luong, T., Patmore, G., Peter, S., Qiu, B., Riemer, K., Shields, J., Sutton-Brady, C., Vazquez Hernandez, C., Wu, E. (2023). Closer than ever: Growing business-level connections between Australia and Europe. European Management Journal, 41(2), 181-190. [More Information]
- Bogais, J., Garbuio, M., Groutsis, D., Peter, S., Riemer, K., Seno-Alday, S., Shields, J., Sutton-Brady, C., Voola, R. (2022). Conquering 'the tyranny of distance': Australian-European economic and geopolitical relationships past, present and future. European Management Journal, 40(3), 310-319. [More Information]
- Sutton-Brady, C., Spencer, R. (2022). Guest editorial: Interactions, relationships and networks in a digital era. Journal of Business and Industrial Marketing, 37(11), 2141. [More Information]
Conferences
- Asher, L., Sutton-Brady, C., Seenivasan, S. (2024). Are consumers price trapped under a spiral of concertation in grocery markets? ISMS Marketing Science Conference 2024, Sydney, Australia: INFORMS.
- Asher, L., Sutton-Brady, C., Seenivasan, S. (2024). Are Supermarkets Concentrating Markets for Power? Australian and New Zealand Marketing Academy Conference ANZMAC 2024, Tasmania, Australia: University of Tasmania. [More Information]
- Carter, S., Kamvounias, P., Sutton-Brady, C. (2017). A Tale of Two Retailers. Industrial Marketing and Purchasing Group Annual Conference 2017, Kuala Lumpur, Malaysia: Industrial Marketing and Purchasing Group. [More Information]
Report
- Asher, L., Sutton-Brady, C. (2024). Commerce Commission NZ - Submission on Statement of Unresolved Issues to Oppose Foodstuffs Merger. [More Information]
- Asher, L., Sutton-Brady, C. (2024). Cross Submission - Statement of Unresolved Issues - Foodstuffs North Island and South Island Merger - Commerce Commission. [More Information]
- Asher, L., Sutton-Brady, C. (2024). Foodstuffs North Island and South Island Merger Statement of Unresolved Issues Response. [More Information]
2024
- Asher, L., Sutton-Brady, C., Seenivasan, S. (2024). Are consumers price trapped under a spiral of concertation in grocery markets? ISMS Marketing Science Conference 2024, Sydney, Australia: INFORMS.
- Asher, L., Sutton-Brady, C., Seenivasan, S. (2024). Are Supermarkets Concentrating Markets for Power? Australian and New Zealand Marketing Academy Conference ANZMAC 2024, Tasmania, Australia: University of Tasmania. [More Information]
- Asher, L., Sutton-Brady, C. (2024). Commerce Commission NZ - Submission on Statement of Unresolved Issues to Oppose Foodstuffs Merger. [More Information]
2023
- Choy, S., Davis, T., Ding, H., Gao, M., Garbuio, M., Hardy, C., Leung, H., Luong, T., Patmore, G., Peter, S., Qiu, B., Riemer, K., Shields, J., Sutton-Brady, C., Vazquez Hernandez, C., Wu, E. (2023). Closer than ever: Growing business-level connections between Australia and Europe. European Management Journal, 41(2), 181-190. [More Information]
2022
- Bogais, J., Garbuio, M., Groutsis, D., Peter, S., Riemer, K., Seno-Alday, S., Shields, J., Sutton-Brady, C., Voola, R. (2022). Conquering 'the tyranny of distance': Australian-European economic and geopolitical relationships past, present and future. European Management Journal, 40(3), 310-319. [More Information]
- Sutton-Brady, C., Spencer, R. (2022). Guest editorial: Interactions, relationships and networks in a digital era. Journal of Business and Industrial Marketing, 37(11), 2141. [More Information]
- Bhattacharjya, J., Tripathi, S., Gezdur, A., Sutton-Brady, C., Bell, M. (2022). Logistics and Supply Chain Around the World. In C. Mulley, M. Attard (Eds.), Transport and Pandemic Experiences, (pp. 149-162). Bingley, United Kingdom: Emerald Group Publishing Limited. [More Information]
2021
- Sutton-Brady, C. (2021). Zooming Through A Pandemic: A COVID-19 Approach to Teaching. Marketing Education Review, 31(3), 256-261. [More Information]
2019
- Naude, P., Sutton-Brady, C. (2019). Relationships and networks as examined in Industrial Marketing Management. Industrial Marketing Management, 79, 27-35. [More Information]
2018
- McGrath, H., O'Toole, T., Marino, L., Sutton-Brady, C. (2018). A relational lifecycle model of the emergence of network capability in new ventures. International Small Business Journal, 36(5), 521-545. [More Information]
- Lashgari, M., Sutton-Brady, C., Solberg Soilen, K., Ulfvengren, P. (2018). Adoption strategies of social media in B2B firms: a multiple case study approach. Journal of Business and Industrial Marketing, 33(5), 730-743. [More Information]
- Yuksel-Mermod, A., Yuksel, U., Sutton-Brady, C. (2018). Predicting Financial Crises in a Globalized World: The Case of Turkish Banking Sector. In Inna Nekrasova, Oxana Karnaukhova and Bryan Christiansen (Eds.), Fractal Approaches for Modeling Financial Assets and Predicting Crises, (pp. 63-80). Hershey: IGI Global. [More Information]
2017
- Carter, S., Kamvounias, P., Sutton-Brady, C. (2017). A Tale of Two Retailers. Industrial Marketing and Purchasing Group Annual Conference 2017, Kuala Lumpur, Malaysia: Industrial Marketing and Purchasing Group. [More Information]
- Sutton-Brady, C., Taylor, T., Kamvounias, P. (2017). Private label brands: a relationship perspective. Journal of Business and Industrial Marketing, 32(8), 1051-1061. [More Information]
- Raswant, A., Sutton-Brady, C. (2017). Sustainable Supply Chain Management: The good, the bad, and the ugly. In K. Caliyurt, U. Yuksel (Eds.), Sustainability and Management - An International Perspective, (pp. 277-287). Abingdon: Routledge. [More Information]
2016
- Canning, L., Leek, S., Sutton-Brady, C. (2016). From little things big things grow. IMP Asia in Africa Conference, Europe: IMP Group.
- Sutton-Brady, C., Raswant, A. (2016). Organic Cooperatives Facilitating Sustainable Consumption. In M. Mustafa Erdogdu, Thankom Arun, Imran Habib Ahmad (Eds.), Handbook of Research on Green Economic Development Initiatives and Strategies, (pp. 85-99). Hershey: IGI Global. [More Information]
- Carter, S., Kamvounias, P., Sutton-Brady, C. (2016). The Long Arm of the Law - or how the Consumer Regulator is Reaching into B2B Relationships: a Case Study of Two Australian Supermarkets and their Suppliers. 32nd Industrial Marketing and Purchasing Group (IMP) conference, Cape Town, South Africa: Industrial Marketing and Purchasing Group. [More Information]
2015
- Sutton-Brady, C., Tannous, S., Kamvounias, P., Naude, P. (2015). A catalyst for change in business networks. 31st Industrial Marketing and Purchasing Group (IMP) conference, Kolding, Denmark: Industrial Marketing and Purchasing Group. [More Information]
- Sutton-Brady, C., Kamvounias, P., Taylor, T. (2015). A model of supplier-retailer power asymmetry in the Australian retail industry. Industrial Marketing Management, 51, 122-130. [More Information]
2013
- Stegemann, N., Sutton-Brady, C. (2013). Enhancing Learning Outcomes Through Application Driven Activities In Marketing. American Journal of Business Education, 6(1), 1-6. [More Information]
2012
- Sutton-Brady, C., Kamvounias, P. (2012). Beer maker takes on supermarket bullies. 28th Annual Industrial Marketing and Purchasing IMP 2012 Conference, Oslo, Norway: IMP Group.
2011
- Sutton-Brady, C., McGrath, H., O'Toole, T. (2011). The Evolution of Network Capability in an SME Context. 27th Industrial Marketing and Purchasing Group Conference IMP 2011, Glasgow, United Kingdom: IMP Group.
- Areni, C., Sutton-Brady, C. (2011). The Universal Colour Grid: Colour Research Unbiased by Verbal Labels and Prototypical Hues. Journal of Marketing Development and Competitiveness, 5(2), 98-102.
2010
- Sutton-Brady, C., Stegemann, N. (2010). Assessing Methods to Improve Class Participation. European Applied Business Research Conference (EABR 2010) and European College Teaching & Learning Conference (ETLC 2010), USA: Clute Institute for Academic Research.
- Sutton-Brady, C., Yuksel, U. (2010). Ethnic entrepreneurs in Australia: A story of relationships and networks. 26th Industrial Marketing and Purchasing Group IMP Conference 2010, Europe: IMP Group.
- Sutton-Brady, C., Voola, R., Yuksel, U. (2010). Fukuyama's End of History Thesis: Are Western Marketing Theories the End Point of Marketing Theory Evolution? Journal of Business and Economics Research, 8(7), 37-45.
2009
- Sutton-Brady, C., Stegemann, N. (2009). Innovating Through Structured Curriculum Development. Journal of College Teaching and Learning, 6(1), 1-8.
- Stegemann, N., Sutton-Brady, C. (2009). Measuring Effectiveness of Poster Sessions: A Scale Development. Australian and New Zealand Marketing Academy Conference ANZMAC 2009, Australia: Australian and New Zealand Marketing Academy (ANZMAC).
- Sutton-Brady, C. (2009). Merger talk: Pie in the sky. 25th Industrial Marketing and Purchasing Group Conference IMP 2009, United Kingdom: Industrial Marketing and Purchasing Group.
2008
- Sutton-Brady, C. (2008). Achieving Relevance in Assessment Through Fieldtrips. College Teaching Methods and Styles Journal, 4(4), 1-6.
- Sutton-Brady, C. (2008). As time goes by: Examining the paradox of stability and change in business networks. Journal of Business Research, 61(9), 968-973. [More Information]
- Sutton-Brady, C., Zhu, X., Zolkiewski, J. (2008). Interaction, Interacting and the Service Encounter. 24th Industrial Marketing and Purchasing Group Conference IMP 2008, United Kingdom: IMP Group.
2007
- Sutton-Brady, C. (2007). Class Is Out The Effect Of Fieldtrips On Assessment. The College Teaching & Learning (TLC) Conference and European Applied Business Research (EABR) Conference (2007), Colorado USA: Clute Institute for Academic Research.
- Yuksel, U., Sutton-Brady, C. (2007). Conceptions of Learning: An Exploratory study in the context of marketing students. Journal of College Teaching and Learning, 4(4), 17-25.
- Yuksel, U., Sutton-Brady, C. (2007). From Selection To Termination: An Investigation Of Advertising Agency/Client Relationships. Journal of Business and Economics Research, 5(1), 31-39.
2006
- Sutton-Brady, C., Stegemann, N. (2006). A Colourful Approach To Reducing Examination Anxiety. Journal of College Teaching and Learning, 3(1), 1-9.
- Sutton-Brady, C., Voola, R., Yuksel, U. (2006). Antecedents and consequences of ethnic international entrepreneurship: A preliminary model. 2006 ANNUAL MEETING OF THE CIMaR CONSORTIUM AND OTHER INTERNATIONAL BUSINESS SCHOLARS, Michigan, USA: MSU-CIBER.
- Sutton-Brady, C., Stegemann, N., Thompson, B. (2006). Business relationships within the visual arts industry - An elementary cross-cultural comparison. 22nd Annual IMP Conference "Opening the Network" (2006), http://www.impgroup.org/papers.php: IMP Group.
2005
- Sutton-Brady, C. (2005). As time goes by: The paradox of stability and change in Australian business networks. Dealing with Dualities - 21st Annual Industrial Marketing and Publishing Group (IMP) Conference, Rotterdam, The Netherlands: RSM Erasmus University.
- Sutton-Brady, C., Stegemann, N. (2005). Colourful Assessment: The Use Of Visual Aids In Examinations. 2005 European College Teaching and Learning Conference, Santorini Island, Greece: Clute Institute for Academic Research.
- Yuksel, U., Sutton-Brady, C. (2005). Delegating Pricing Authority: An Agency Theory And A Sales Force Motivation Perspective. 2005 European College Teaching and Learning Conference, Santorini Island, Greece: Clute Institute for Academic Research.
2004
- Sanchez, R., Sutton-Brady, C. (2004). Does Sport Matter?: An Analysis Of The Personality Of Sport. Journal of Business and Economics Research, 2(11), 17-26.
- Sutton-Brady, C. (2004). Managing Business Relationships In Australia. 20th Annual Industrial Marketing and Purchasing Group Conference IMP 2004, Denmark: IMP Group.
- Sutton-Brady, C., Stegemann, N. (2004). Networks, Alliances And Loyalty Programs In Australia: Power Not Passion Drives The Affair. 20th Annual Industrial Marketing and Purchasing Group Conference IMP 2004, Denmark: IMP Group.
2003
- Pearce, G., Sutton-Brady, C. (2003). International Business Theatre (IBT): an alternative evaluation method for enhancing student learning in international marketing. Assessment and Evaluation in Higher Education, 28(1), 3-15. [More Information]
- Sutton-Brady, C., Stegemann, N. (2003). Loyalty programs in Australia: the affair continues. 19th IMP-conference, Lugano, Switzerland: IMP Group.
- Sutton-Brady, C., Donnan, M. (2003). Nexus nonsense or is it? 19th IMP-conference, Lugano, Switzerland: IMP Group.
2002
- Sutton-Brady, C., Blissenden, M. (2002). The Changing Face of Australian Financial Planning: the role of relationships: a case study. 18th Annual IMP Conference, Dijon, France.
- Sutton-Brady, C., Cameron, R. (2002). We all live in a yellow submarine. 18th Annual IMP Conference, Dijon, France.
2001
- Sutton-Brady, C. (2001). Relationship atmosphere: the final chapter. 17th Annual IMP Conference, Oslo, Norway.