Book Chapters

• van Laer, T., Lurie, I. (2018). The seven stages of the digital marketing cycle. In J. Branch, M. Collins, E. Sotnick-Yogev (Eds.), Contemporary Issues in Digital Marketing: New Paradigms, Perspectives and Practices, (pp. 115-142). Farringdon, UK: Libri Publishing.
• de Ruyter, K., van Laer, T. (2014). It's the social, stupid! Leveraging the 4C markers of social in online service delivery. (pp. 413-436). [More Information]

Journals

• Orazi, D., Hamby, A., Herhausen, D., van Laer, T., Ludwig, S., Gonsalves, C., Grewal, D. (2025). Verbal persuasion in marketing: A multimethod meta-analysis of analytical and narrative processing. Journal of the Academy of Marketing Science, Published online: 20 March 2025. [More Information]
• van Laer, T., Smith, M. (2024). EXPRESS: Responsibilizing the Net-Zero Hero? Creation and Implications of a Tragic Subject Position. Journal of Public Policy and Marketing, Published online: 10 November 2024. [More Information]
• van Laer, T., Orazi, D. (2024). Narrative Agency. Journal of the Association for Consumer Research, 9(1), 95-105. [More Information]
• Orazi, D., van Laer, T. (2023). There and Back Again: Bleed from Extraordinary Experiences. Journal of Consumer Research, 49(5), 904-925. [More Information]
• Hamby, A., van Laer, T. (2022). Not Whodunit But Whydunit: Story Characters' Motivations Influence Audience Interest in Services. Journal of Service Research, 25(1), 48-65. [More Information]
• Berger, J., van Laer, T., Escalas, J., Hamby, A., Nielsen, J., Farmer, M., Krause-Galoni, R., Rucker, D., Tezer, A. (2021). The Power of Narratives. Advances in Consumer Research, 49(1), 549-554. [More Information]
• Bertele, K., Feiereisen, S., Storey, C., van Laer, T. (2020). It's not what you say, it's the way you say it! Effective message styles for promoting innovative new services. Journal of Business Research, 107, 38-49. [More Information]
• van Laer, T. (2020). It's the Story, Stupid: The Consumer Reviews Most Likely to Influence Purchasing Decisions. NIM Marketing Intelligence Review, 12(2), 46-51. [More Information]
• van Laer, T., Izberk-Bilgin, E. (2019). A discourse analysis of pilgrimage reviews. Journal of Marketing Management, 35(5-6), 586-604. [More Information]
• van Laer, T., Feiereisen, S., Visconti, L. (2019). Storytelling in the digital era: A meta-analysis of relevant moderators of the narrative transportation effect. Journal of Business Research, 96, 135-146. [More Information]
• Aleti, T., Pallant, J., Tuan, A., van Laer, T. (2019). Tweeting with the Stars: Automated Text Analysis of the Effect of Celebrity Social Media Communications on Consumer Word of Mouth. Journal of Interactive Marketing, 48, 17-32. [More Information]
• van Laer, T., Escalas, J., Ludwig, S., van den Hende, E. (2019). What Happens in Vegas Stays on TripAdvisor? A Theory and Technique to Understand Narrativity in Consumer Reviews. Journal of Consumer Research, 46(2), 267-285. [More Information]
• van Laer, T., Visconti, L., Feiereisen, S. (2018). Need for narrative. Journal of Marketing Management, 34(5-6), 484-496. [More Information]
• Gordon, R., Ciorciari, J., van Laer, T. (2018). Using EEG to examine the role of attention, working memory, emotion, and imagination in narrative transportation. European Journal of Marketing, 52(1/2), 92-117. [More Information]
• Farace, S., van Laer, T., De Ruyter, K., Wetzels, M. (2017). Assessing the effect of narrative transportation, portrayed action, and photographic style on the likelihood to comment on posted selfies. European Journal of Marketing, 51(11/12), 1961-1979. [More Information]
• Jiang, H., van Laer, T. (2016). How word of mouth influences the storyteller: Does the effect replicate in China? Advances in Consumer Research, 44, 315-318.
• Ludwig, S., van Laer, T., De Ruyter, K., Friedman, M. (2016). Untangling a Web of Lies: Exploring Automated Detection of Deception in Computer-Mediated Communication. Journal of Management Information Systems, 33(2), 511-541. [More Information]
• van Laer, T., de Ruyter, K., Visconti, L., Wetzels, M. (2014). The extended transportation-imagery model: A meta-analysis of the antecedents and consequences of consumers' narrative transportation. Journal of Consumer Research, 40(5), 797-817. [More Information]
• van Laer, T. (2014). The Means to Justify the End: Combating Cyber Harassment in Social Media. Journal of Business Ethics, 123(1), 85-98. [More Information]
• van Laer, T., de Ruyter, K., Cox, D. (2013). A Walk in Customers' Shoes: How Attentional Bias Modification Affects Ownership of Integrity-violating Social Media Posts. Journal of Interactive Marketing, 27(1), 14-27. [More Information]
• van Laer, T., de Ruyter, K., Wetzels, M. (2012). Effects of narrative transportation on persuasion: A meta-analysis. Advances in Consumer Research, 40, 579-581.
• van Laer, T., de Ruyter, K. (2010). In stories we trust: How narrative apologies provide cover for competitive vulnerability after integrity-violating blog posts. International Journal of Research in Marketing, 27(2), 164-174. [More Information]

Conferences

• van Laer, T. (2023). How stories change reality in the cases of climate change and social conflict. Cleveringa Address [keynote speech], Sydney, Australia: Embassy of the Kingdom of the Netherlands, Australia and Leiden University, the Netherlands.
• van Laer, T. (2023). Responsibilizing the Net-Zero Hero? Why market actors fail to convert their agenda into consumer action. Research seminar at University of Melbourne (13-Sep-23), Melbourne, Australia: University of Melbourne.
• van Laer, T. (2023). Responsibilizing the Net-Zero Hero? Why market actors fail to convert their agenda into consumer action. Research seminar at Wilfrid Laurier University (13-Oct-23), Waterloo, Canada: Wilfrid Laurier University.
• van Laer, T. (2023). Storify your research: How to position a paper at leading journal level. Doctoral seminar at Wilfrid Laurier University (13-Oct-23), Waterloo, Canada: Wilfrid Laurier University.
• van Laer, T. (2023). Storytelling your research: How to position a paper at leading journal level. Doctoral seminar at University of Adelaide (7-Feb-23), Adelaide, Australia: University of Adelaide.
• van Laer, T. (2023). The pen might lead to the sword: Detecting markers of social conflict in self-published books. Research seminar at Macquarie University (3-Aug-23), Sydney, Australia: Macquarie University.
• van Laer, T. (2022). Extending the conversation in organization and management studies: Bringing other voices in. Panel discussant at European Group for Organizational Studies workshop (21-Apr-22), Sydney, Australia: European Group for Organizational Studies (EGOS).
• van Laer, T. (2022). Storytelling your research: How to position a paper at leading journal level. Doctoral seminar at University of Queensland (9-Sep-22), Brisbane, Australia: University of Queensland.
• van Laer, T. (2021). Effective messaging to create change. Plenary address Commonwealth Scientific and Industrial Research Organisation Antimicrobial Resistance Summit (18-Nov-21), Canberra, Australia: CSIRO.
• van Laer, T. (2021). Storytelling your research: How to position a paper at leading journal level. Invited speech at Australian & New Zealand Marketing Academy Doctoral Colloquium (27-Nov-21), Melbourne, Australia: Australian and New Zealand Marketing Academy (ANZMAC).
• van Laer, T. (2020). Narrative obsession. Plenary address Bauer Media Pharma-Symposium (27-Mar-20), Hamburg, Germany: Bauer Media Group.
• van Laer, T. (2020). The experiential advantage: A meta-analysis of the processes, outcomes, and moderators of consuming experiences. Research seminar at University of Melbourne (7-Feb-20), Melbourne, Australia: University of Melbourne.
• van Laer, T. (2020). Why tell which stories. Plenary address of Pfizer Australia National Sales Conference (21-Jan-20), Sydney, Australia: Pfizer Australia.
• van Laer, T. (2019). Storytelling your research: How to position a paper at leading journal level. Research seminar at RMIT University (21-Feb-19), Melbourne, Australia: RMIT.
• Tuan, A., Aleti, T., Pallant, J., van Laer, T. (2019). Tweeting with the Stars: Analyzing Linguistic Styles of Celebrities' Tweet and Their Effect on Consumer Word of Mouth. Annual Conference of the Association for Consumer Research ACR 2019, Atlanta, United States: Association for Consumer Research.
• van Laer, T. (2019). What happens in Vegas stays on TripAdvisor? A theory and technique to understand narrativity in consumer reviews. Research seminar at University of Melbourne (29-Nov-19), Melbourne, Australia: University of Melbourne.
• van Laer, T. (2018). A theory and technique to understand narrativity in consumer texts. Research seminar at Australian National University (24-Sep-18), Canberra, Australia: Australian National University (ANU).
• van Laer, T. (2018). Positioning a paper at leading journal level. Doctoral seminar at University of Canterbury (29-Oct-18), Christchurch, New Zealand: University of Canterbury.
• van Laer, T. (2018). What happens in Vegas stays on TripAdvisor? A theory and technique to understand narrativity in consumer reviews. Research seminar at University of Canterbury (29-Oct-18), Christchurch, New Zealand: University of Canterbury.
• van Laer, T. (2018). What happens in Vegas stays on TripAdvisor? Understanding the role of narrativity in consumer reviews. Research seminar at VU Amsterdam (10-Jan-18), Amsterdam, the Netherlands: VU Amsterdam.
• van Laer, T. (2017). Digital Single Market. Panel discussant at European Film Forum (13-Feb-17), Berlin, Germany: European Film Forum (EFF).
• van Laer, T. (2017). Multiple career pathways. Panel discussant at Australian & New Zealand Marketing Academy Doctoral Colloquium (3-Dec-17), Melbourne, Australia: Australian and New Zealand Marketing Academy (ANZMAC).
• van Laer, T. (2017). The Extended Transportation-Imagery Model: A meta-analysis of the antecedents and consequences of consumers' narrative transportation. Research seminar at University of Surrey (27-Jun-17), Guildford, UK: University of Surrey.
• van Laer, T. (2017). What happens in Vegas stays on TripAdvisor? Computerized text analysis of narrativity in online consumer reviews. Research seminar at University of Melbourne (29-Nov-17), Melbourne, Australia: University of Melbourne.
• van Laer, T. (2017). What happens in Vegas stays on TripAdvisor? Computerized text analysis of narrativity in online consumer reviews. Research seminar at RMIT University (24-Nov-17), Melbourne, Australia: RMIT.
• van Laer, T. (2017). What happens in Vegas stays on TripAdvisor? Computerized text analysis of narrativity in online consumer reviews. Research seminar at Monash University (23-Nov-17), Melbourne, Australia: Monash University.
• van Laer, T. (2017). What happens in Vegas stays on TripAdvisor? Computerized text analysis of narrativity in online consumer reviews. Research seminar at Macquarie University (21-Nov-17), Sydney, Australia: Macquarie University.
• Visconti, L., van Laer, T. (2016). Brand Story-making and Digital Conversations. 47th Annual Conference of the Association for Consumer Research (ACR), USA: Association for Consumer Research.
• van Laer, T., Escalas, J. (2016). Narrative Consumption in a Digital World. 47th Annual Conference of the Association for Consumer Research (ACR), USA: Association for Consumer Research.
• van Laer, T. (2016). Reviewing the review: A text analysis of why experience reviews receive positive feedback. Research seminar at UNISINOS (20-Sep-16), Sao Leopoldo City, Brazil: Universidade do Vale do Rio dos Sinos (UNISINOS).
• van Laer, T. (2016). What happens in Vegas stays on TripAdvisor? Automatic assessment of narrativity in big data and consumer responses. Research seminar at University of Warwick (16-Nov-16), Coventry, UK: University of Warwick.
• van Laer, T. (2015). Dealing with a crisis. Invited speech at Social Media Risks Forum (15-Oct-15), London, UK: Perspective Publishing.
• van Laer, T. (2015). Narrative transportation: How it relates to "make-believe". Research seminar at University of Oxford (2-Jun-15), Oxford, UK: University of Oxford.
• van Laer, T. (2015). Reviewing the review: A text analysis of why experience reviews are voted helpful. Research seminar at University of Sydney (20-Nov-15), Sydney, Australia: University of Sydney.
• van Laer, T. (2015). The Extended Transportation-Imagery Model: A meta-analysis of the antecedents and consequences of consumers' narrative transportation. Research seminar at RMIT University (29-Jan-15), Melbourne, Australia: RMIT.
• van Laer, T. (2015). The Extended Transportation-Imagery Model: A meta-analysis of the antecedents and consequences of consumers' narrative transportation. Research seminar at University of Sydney (22-Jan-15), Sydney, Australia: University of Sydney.
• van Laer, T. (2015). Uncovering the linguistic foundations of consumer stories. Research seminar at University of Melbourne (17-Nov-15), Melbourne, Australia: University of Melbourne.
• van Laer, T. (2014). Need for narrative and the Extended Transportation-Imagery Model - A meta-analysis of the antecedents and consequences of consumers' narrative transportation. Research seminar at University of Lille 2 (6-Nov-14), Lille, France: University of Lille 2.
• van Laer, T. (2014). The Extended Transportation-Imagery Model: A meta-analysis of the antecedents and consequences of consumers' narrative transportation. Research seminar at University of New South Wales (9-Dec-14), Sydney, Australia: University of New South Wales.
• van Laer, T. (2014). The Extended Transportation-Imagery Model: A meta-analysis of the antecedents and consequences of consumers' narrative transportation. Research seminar at European School of Management and Technology (23-Jun-14), Berlin, Germany: European School of Management and Technology.
• van Laer, T. (2014). The means to justify the end: Combatting cyber harassment in social media. Invited speech at Social Media Week (24-Sep-14), Rotterdam, the Netherlands: Crowdcentric Media.
• van Laer, T. (2014). Untangling a web of lies: How to detect deception in digital channel incentive programme claims. Research seminar at City University of London (9-Sep-14), London, UK: City University of London.
• van Laer, T. (2013). The Extended Transportation-Imagery Model: A meta-analysis of the antecedents and consequences of consumers' narrative transportation. Research seminar at HEC Paris (13-Jun-13), Paris, France: HEC Paris.
• van Laer, T. (2013). The Extended Transportation-Imagery Model: A meta-analysis of the antecedents and consequences of consumers' narrative transportation. Research seminar at City University of London (2-May-13), London, UK: City University of London.
• van Laer, T. (2013). The Means to Justify the End: How the Way in Which Decisions to Intervene Are Communicated to Users Can Combat Cyber Harassment in Social Media. 44th Annual Conference of the Association for Consumer Research (ACR), USA: Association for Consumer Research.
• van Laer, T. (2012). The Extended Transportation-Imagery Model: A meta-analysis of the antecedents and consequences of consumers' narrative transportation. Research seminar at Maastricht University (30-Nov-12), Maastricht, the Netherlands: Maastricht University.
• van Laer, T. (2011). Attitudinal Bias Modification. Research seminar at Deakin University (7-Dec-11), Melbourne, Australia: Deakin University.
• van Laer, T. (2011). In stories we trust: How narrative apologies provide cover after integrity-violating blog posts. Research seminar at HEC Lausanne (24-Jan-11), Lausanne, Switzerland: HEC Lausanne.
• van Laer, T. (2010). Immersion in scenarios. Research seminar at University of New South Wales (24-Feb-10), Sydney, Australia: University of New South Wales.
• van Laer, T. (2010). In stories we trust: How narrative apologies provide cover for competitive vulnerability after integrity-violating blog posts. Research seminar at University of Melbourne (19-Mar-10), Melbourne, Australia: University of Melbourne.
• van Laer, T. (2010). The story is out there: A theory of user-generated transportation. Research seminar at Deakin University (16-Dec-10), Melbourne, Australia: Deakin University.
• van Laer, T. (2010). The story is out there: A theory of user-generated transportation. Research seminar at ESCP Europe Business School (19-Nov-10), Paris, France: ESCP Europe Business School.
• van Laer, T. (2010). The story is out there: A theory of user-generated transportation. Research seminar at University of Groningen (9-Nov-10), Groningen, the Netherlands: University of Groningen.
• van Laer, T. (2010). The story is out there: A theory of user-generated transportation. Research seminar at IESEG School of Management (27-Sep-10), Lille, France: IESEG School of Management.

Film / Video

• van Laer, T., Visconti, L., Feiereisen, S. (2015). Need for Narrative. Vimeo, United States of America: Vimeo.

Report

• van Laer, T., Ludwig, S., Escalas, J. (2017). Understanding the Value of Stories in Experiential Reviews: Working Paper.

Research Reports

• Nottage, L., van Laer, T. (2020). Submission to Australian Parliament Senate Select Committee on COVID-19 inquiry into the Australian Government's response to the COVID-19 pandemic, Submission 56, (pp. 1 - 15). Canberra, Australia: Parliament of Australia. [More Information]