People_

Dr Ulku Yuksel

BA MU; MCom(Hons) ITU; PhD MU; GradCertEdStud(Higher Ed)

Senior Lecturer

Phone

+61 2 9036 6107

Fax

+61 2 9351 6732

Email

ulku.yuksel@sydney.edu.au

Details

Member of Sydney Institute of Agriculture

Biographical details

Ulku has made the move from industry to an academic career after a 13-year-long professional business career in the international services sector. Her substantial industrial experience and positions as Director of Sales, Marketing and Consultant in the hospitality, advertising, and financial services industries, with two giant corporations of these sectors, Citibank Corporate HQs and Kempinski-Lufthansa, framed the basis of the context of her research interests. Ulku's research revolves around the application of consumer marketing concepts in various contexts; including services marketing, international business and cross-cultural consumer behaviour. Specifically, she investigates the effects of culture and psychological pressure on decision-making of managers and consumers, as they confront risk and cost of their decisions. Consumption and managerial decision-making under various risk perceptions, such as various types and degrees of stress and uncertainty; anti-consumption and political marketing (e.g., boycott behaviour) are the sub-areas she investigates within this concept. Her recent research explores consumers' evaluations as the consequences of their decisions affect their multi-faceted selves, such as the personal self, collective self (in-group), impersonal self (anonymity), and others (out-group). Her research focuses on answering the following questions: (1) How do consumers/managers perceive stimulus and stress and react to information for their decision on action versus inaction? (2) How do consumers evaluate the fairness of and react to marketing strategy and manufacturing tactics? (e.g., boycotts)? (3) When and how does culture affect these constructs? Ulku uses experiments to collect data, although she also makes use of mixed methodologies when the research question necessitates.

Teaching and supervision

BUSS4602 Marketing Honours A

BUSS4603 Marketing Honours B

MKTG1001 Marketing Principles

MKTG5001 Marketing Principles

MKTG6013 International and Global Marketing

MMGT6008 Global Marketing Management

Awards and honours

Awarded the “2016 Supervisor of the Year Award” in PhD Supervision, the university-wide recognition for inaugural High Degree Research (HDR) Supervision in 2016.
Awarding Institution: Sydney University Postgraduate Representative Association (SUPRA)
Selection Criteria: SUPRA): Based on several criteria addressed by HDR students who nominated their supervisors for this award.
There were around 116 nominees university-wide and 9 finalist from the Business School.

Selected publications

Marka Yonetimi ve Marka Degerinin Olculmesi

(Beta Publishing House, 2005)

Services Marketing (Tourism Marketing - Bank Marketing)

(Beta Publishing House, 2004)

Publications

By Type

Expand all

Books

Yuksel, U., Yuksel-Mermod, A. (2005). Marka Yonetimi ve Marka Degerinin Olculmesi. Cagaloglu, Istanbul: Beta Publishing House.
Yuksel, U., Mermod, A. (2004). Services Marketing (Tourism Marketing - Bank Marketing). Cagaloglu, Istanbul: Beta Publishing House.

Edited Books

Yuksel, U. (2017). Sustainability and Management - An International Perspective. Abingdon: Routledge. [More Information]
Christiansen, B., Yuksel, U. (2017). Technological Integration as a Catalyst for Industrial Development and Economic Growth. Hershey, United States: IGI Global. [More Information]

Book Chapters

Yuksel-Mermod, A., Yuksel, U., Sutton-Brady, C. (2018). Predicting Financial Crises in a Globalized World: The Case of Turkish Banking Sector. In Inna Nekrasova, Oxana Karnaukhova and Bryan Christiansen (Eds.), Fractal Approaches for Modeling Financial Assets and Predicting Crises, (pp. 63-80). Hershey: IGI Global. [More Information]
Yuksel, U., Caliyurt, K. (2017). Introduction: the need of sustainability in management. In K. Caliyurt, U. Yuksel (Eds.), Sustainability and Management - An International Perspective, (pp. 1-7). Abingdon: Routledge. [More Information]
Yuksel, U., Caliyurt, K. (2017). Re-visiting sustainability: an overview of sustainability and collective actions. In K. Caliyurt, U. Yuksel (Eds.), Sustainability and Management - An International Perspective, (pp. 288-294). Abingdon: Routledge. [More Information]
Thai, N., Yuksel, U. (2017). What can Tourists and Travel Advisors Learn from Choice Overload Research? In Alain Decrop, Arch G. Woodside (Eds.), Consumer Behavior in Tourism and Hospitality Research, (pp. 1-26). Bingley: Emerald Group Publishing Limited. [More Information]
Karaosman, H., Yuksel-Mermod, A., Yuksel, U. (2015). Corporate Social Responsibility in the European Union: An Assessment of CSR Strategy. In Samuel O Idowu, Claus S Frederiksen, Asli Y Mermod, Morten E J Nielsen (Eds.), Corporate Social Responsibility and Governance: Theory and Practice, (pp. 317-336). Cham: Springer International Publishing. [More Information]
Hemat, H., Yuksel, U. (2014). A Critical Review of Corporate Social Responsibility Practices from a Marketing Perspective: Is Cause-Related Marketing really a 'Win-Win-Win' Situation? In Asli Yuksel Mermod, Samuel O. Idowu (Eds.), Corporate Social Responsibility in the Global Business World, (pp. 3-26). Heidelberg: Springer-Verlag. [More Information]
Yuksel, U. (2013). Turkey. In Donna Craft (Eds.), Encyclopedia of Emerging Markets, (pp. 381-388). Famington Hills, United States: Gale.
Yuksel, U., Thai, N. (2013). Turkey: Industry Profile - Travel and Tourism. In Donna Craft (Eds.), Encyclopedia of Emerging Markets, (pp. 388-393). Famington Hills, United States: Gale.
Yuksel, U. (2012). Fraud in Marketing and Consumption Practices. In Kiymet Caliyurt and Samuel O. Idowu (Eds.), Emerging Fraud: Fraud Cases from Emerging Economies, (pp. 163-175). Heidelberg, Germany: Springer. [More Information]
Yuksel, U., Climent, J. (2010). Hoarding. In James Ciment (Eds.), Booms and Busts: An Economics Encyclopedia, (pp. 345-348). Armonk, New York: M.E. Sharpe.
Yuksel, U. (2010). Real Estate Speculation. In James Ciment (Eds.), Booms and Busts: An Economics Encyclopedia, (pp. 666-669). Armonk, New York: M.E. Sharpe.
Yuksel, U., Yuksel, A. (2007). Internal Marketing and goals in internal training and education in two main branches of the service industry: banking and tourism. In E Tokdemir, O Guncavdi and S Kucukciftci (Eds.), ITU Reward Book for Prof. Kandemir, Y. IV. Section Management and Law, (pp. 377-396). Istanbul, Turkey: Centler Matbaacilik.
Yuksel, U., Yuksel-Mermod, A. (2006). Internal Marketing and goals in internal training and education in two main branches of the service industry: banking and tourism. In O.Guncavdi and S.Kucukciftci E.Tokdemir (Eds.), Management and Law, (pp. 377). Istanbul, Turkey: Centler Matbaacilik.

show 10 more

Journals

Thai, N., Yuksel, U., Peck, J. (2024). The effects of types of touch and haptic cues on choice overload. Psychology and Marketing, 41(9), 2013-2032. [More Information]
Thai, N., Yuksel, U. (2023). Feasible versus desirable market offerings: the role of choice set size. European Journal of Marketing, 57(1), 258-282. [More Information]
Yuksel, U., Thai, N., Lee, M. (2020). Boycott them! No, boycott this! Do choice overload and small-agent rationalization inhibit the signing of anti-consumption petitions? Psychology and Marketing, 37(2), 340-354. [More Information]
Thai, N., Yuksel, U. (2017). Choice Overload in Holiday Destination Choices. International Journal of Culture, Tourism and Hospitality Research, 11(1), 53-66. [More Information]
Thai, N., Yuksel, U. (2017). Too many destinations to visit: tourists' dilemma? Annals of Tourism Research, 62, 38-53. [More Information]
Rahman, K., Karpen, I., Reid, M., Yuksel, U. (2015). Customer-to-customer interactions and word of mouth: conceptual extensions and empirical investigations. Journal of Strategic Marketing, 23(4), 287-304. [More Information]
Lu, Q., Yang, Y., Yuksel, U. (2015). The Impact of a New Online Channel: An Empirical Study. Annals of Tourism Research, 54, 136-155. [More Information]
Kriz, A., Voola, R., Yuksel, U. (2014). The dynamic capability of ambidexterity in hypercompetition: qualitative insights. Journal of Strategic Marketing, 22(4), 287-299. [More Information]
Yuksel, U. (2013). Non-participation in Anti-consumption: Consumer Reluctance to Boycott. Journal of Macromarketing, 33(3), 204-216. [More Information]
Yuksel, U. (2013). Who is an Entrepreneur? (Girisimci Kimdir?). Entrepreneurship Season (Girisimcilik Iklimi), 1(4).
Yuksel, U., Yuksel-Mermod, A. (2010). A Risky Mode of Foreign Market Entry: International Portfolio Investments. Journal of Business and Economics Research, 8(8), 1-10.
Sutton-Brady, C., Voola, R., Yuksel, U. (2010). Fukuyama's End of History Thesis: Are Western Marketing Theories the End Point of Marketing Theory Evolution? Journal of Business and Economics Research, 8(7), 37-45.
Yuksel, U. (2010). Integrating Curriculum: Developing Student Autonomy in Learning in Higher Education. Journal of College Teaching and Learning, 7(8), 1-8.
Yuksel, U., Voola, R. (2010). Travel Trade Shows: Exploratory Study of Exhibitors' Perceptions. Journal of Business and Industrial Marketing, 25(4), 293-300. [More Information]
Yuksel, U., Mryteza, V. (2009). An Evaluation of Strategic Responses to Consumer Boycotts. Journal of Business Research, 62(2), 248-259. [More Information]
Yuksel, U., Sutton-Brady, C. (2007). Conceptions of Learning: An Exploratory study in the context of marketing students. Journal of College Teaching and Learning, 4(4), 17-25.
Yuksel, U., Sutton-Brady, C. (2007). From Selection To Termination: An Investigation Of Advertising Agency/Client Relationships. Journal of Business and Economics Research, 5(1), 31-39.
Yuksel, U., Sutton-Brady, C. (2006). To Delegate Or Not To Delegate? That Is The Question Of Pricing Authority. Journal of Business and Economics Research, 4(2), 35-43.

show 15 more

Conferences

Cetindamar, D., Yuksel, U. (2023). Organizational Level Collaboration for AI Ethics: Integrating Employees' Ethics Considerations for AI Use in Decision-Making at Workplaces. 2023 Portland International Conference on Management of Engineering and Technology (PICMET), Portland, USA: Institute of Electrical and Electronics Engineers (IEEE).
Thai, N., Yuksel, U. (2013). Choice Overload in Tourism and the Moderating Role of Travellers' Prior Knowledge. Australian and New Zealand Marketing Academy Conference, Auckland, New Zealand: University of Auckland.
Reid, M., Karpen, I., Rahman, K., Yuksel, U. (2012). Investigating the Impact of CCI on Critical Customer and Brand Consequences. 41st Annual European Marketing Academy EMAC Conference 2012 - "Marketing to Citizens: Going beyond Customers and Consumers", Brussels, Belgium: European Marketing Academy (EMAC).
Sutton-Brady, C., Yuksel, U. (2010). Ethnic entrepreneurs in Australia: A story of relationships and networks. 26th Industrial Marketing and Purchasing Group IMP Conference 2010, Europe: IMP Group.
Yuksel-Mermod, A., Yuksel, U. (2010). How to Recover From Financial Crises Caused by a Fragile Banking System: The Case of Turkish Banking Crises of 2001. Asia-Pacific Economic and Business History Conference APEBH 2010, Australia: Economic History Society of Australia and New Zealand.
Yuksel, U., Yuksel-Mermod, A., Voola, R. (2009). International Portfolio Investments As Another Mode Of Foreign Market Entry. European Applied Business Research Conference EABR and The College Teaching & Learning Conference TLC, Czech Republic: Clute Institute for Academic Research.
Yuksel, U., Yuksel-Mermod, A. (2009). The Use of Negotiated Curricula in Student Assessments in Higher Education. European Applied Business Research Conference EABR and The College Teaching & Learning Conference TLC, Czech Republic: Clute Institute for Academic Research.
Mirza, M., Yuksel, U. (2008). Consumers of the Post-Modern World: Theories of Anti-Consumption and Impression Management. ICAR 2008: International Centre for Anti-consumption Research Symposium, Australia: Faculty of Economics and Business, University of Sydney.
Voola, R., Yuksel, U., Sutton-Brady, C. (2007). Fukuyama's end of history thesis: Are western marketing theories the end point of marketing theory evolution? 2007 Academy of Marketing Conference, Egham, Surrey, United Kingdom: Kingston Business School Kingston University UK.
Mermod, A., Yuksel, U., Voola, R. (2007). Is hot money a viable market entry alternative? An eclectic and resource based perspective. International Finance Symposium 2007.
Vassallo, J., Voola, R., Yuksel, U., Sutton-Brady, C. (2007). Managing Ambidexterity in International SMEs: Some Propositions. Australian and New Zealand Marketing Academy Conference ANZMAC 2007, New Zealand: Australian and New Zealand Marketing Academy (ANZMAC).
Voola, R., Sutton-Brady, C., Yuksel, U. (2007). Organisational learning, strategic flexibility and performance: The role of responsive and proactive market orientation. 2007 EMAC 36th Conference, Iceland: Reykjavik University.
Sutton-Brady, C., Voola, R., Yuksel, U. (2006). Antecedents and consequences of ethnic international entrepreneurship: A preliminary model. 2006 ANNUAL MEETING OF THE CIMaR CONSORTIUM AND OTHER INTERNATIONAL BUSINESS SCHOLARS, Michigan, USA: MSU-CIBER.
Yuksel, U., Sutton-Brady, C. (2006). Conceptions of learning: Are we all memorizers or intellectuals? A study in the context of marketing students. The 2006 European Applied Business Research Conference and The 2006 College Teaching & Learning Conference, Florence, Italy: Clute Institute for Academic Research.
Yuksel, U., Voola, R. (2006). Evaluating travel trade shows: An exploratory study from exhibitors perspective. 24th EuroCHRIE Congress, Greece: University of the Aegean.
Voola, R., Cowley, K., Yuksel, U. (2006). Generic business strategies, total market orientation and firm performance: an integrated empirical model. 35th European Marketing Academy Conference (EMAC), online: European Marketing Academy (EMAC).
Yuksel, U., Sutton-Brady, C. (2006). Selecting, Evaluating and Changing Advertising Agencies. The 2006 European Applied Business Research Conference and The 2006 College Teaching & Learning Conference, Florence, Italy: Clute Institute for Academic Research.
Yuksel, U., Sutton-Brady, C. (2005). Delegating Pricing Authority: An Agency Theory And A Sales Force Motivation Perspective. 2005 European College Teaching and Learning Conference, Santorini Island, Greece: Clute Institute for Academic Research.

show 15 more

By Year

Expand all

2024

Thai, N., Yuksel, U., Peck, J. (2024). The effects of types of touch and haptic cues on choice overload. Psychology and Marketing, 41(9), 2013-2032. [More Information]

2023

Thai, N., Yuksel, U. (2023). Feasible versus desirable market offerings: the role of choice set size. European Journal of Marketing, 57(1), 258-282. [More Information]
Cetindamar, D., Yuksel, U. (2023). Organizational Level Collaboration for AI Ethics: Integrating Employees' Ethics Considerations for AI Use in Decision-Making at Workplaces. 2023 Portland International Conference on Management of Engineering and Technology (PICMET), Portland, USA: Institute of Electrical and Electronics Engineers (IEEE).

2020

Yuksel, U., Thai, N., Lee, M. (2020). Boycott them! No, boycott this! Do choice overload and small-agent rationalization inhibit the signing of anti-consumption petitions? Psychology and Marketing, 37(2), 340-354. [More Information]

2018

Yuksel-Mermod, A., Yuksel, U., Sutton-Brady, C. (2018). Predicting Financial Crises in a Globalized World: The Case of Turkish Banking Sector. In Inna Nekrasova, Oxana Karnaukhova and Bryan Christiansen (Eds.), Fractal Approaches for Modeling Financial Assets and Predicting Crises, (pp. 63-80). Hershey: IGI Global. [More Information]

2017

Thai, N., Yuksel, U. (2017). Choice Overload in Holiday Destination Choices. International Journal of Culture, Tourism and Hospitality Research, 11(1), 53-66. [More Information]
Yuksel, U., Caliyurt, K. (2017). Introduction: the need of sustainability in management. In K. Caliyurt, U. Yuksel (Eds.), Sustainability and Management - An International Perspective, (pp. 1-7). Abingdon: Routledge. [More Information]
Yuksel, U., Caliyurt, K. (2017). Re-visiting sustainability: an overview of sustainability and collective actions. In K. Caliyurt, U. Yuksel (Eds.), Sustainability and Management - An International Perspective, (pp. 288-294). Abingdon: Routledge. [More Information]
Yuksel, U. (2017). Sustainability and Management - An International Perspective. Abingdon: Routledge. [More Information]
Christiansen, B., Yuksel, U. (2017). Technological Integration as a Catalyst for Industrial Development and Economic Growth. Hershey, United States: IGI Global. [More Information]
Thai, N., Yuksel, U. (2017). Too many destinations to visit: tourists' dilemma? Annals of Tourism Research, 62, 38-53. [More Information]
Thai, N., Yuksel, U. (2017). What can Tourists and Travel Advisors Learn from Choice Overload Research? In Alain Decrop, Arch G. Woodside (Eds.), Consumer Behavior in Tourism and Hospitality Research, (pp. 1-26). Bingley: Emerald Group Publishing Limited. [More Information]

show 4 more

2015

Karaosman, H., Yuksel-Mermod, A., Yuksel, U. (2015). Corporate Social Responsibility in the European Union: An Assessment of CSR Strategy. In Samuel O Idowu, Claus S Frederiksen, Asli Y Mermod, Morten E J Nielsen (Eds.), Corporate Social Responsibility and Governance: Theory and Practice, (pp. 317-336). Cham: Springer International Publishing. [More Information]
Rahman, K., Karpen, I., Reid, M., Yuksel, U. (2015). Customer-to-customer interactions and word of mouth: conceptual extensions and empirical investigations. Journal of Strategic Marketing, 23(4), 287-304. [More Information]
Lu, Q., Yang, Y., Yuksel, U. (2015). The Impact of a New Online Channel: An Empirical Study. Annals of Tourism Research, 54, 136-155. [More Information]

2014

Hemat, H., Yuksel, U. (2014). A Critical Review of Corporate Social Responsibility Practices from a Marketing Perspective: Is Cause-Related Marketing really a 'Win-Win-Win' Situation? In Asli Yuksel Mermod, Samuel O. Idowu (Eds.), Corporate Social Responsibility in the Global Business World, (pp. 3-26). Heidelberg: Springer-Verlag. [More Information]
Kriz, A., Voola, R., Yuksel, U. (2014). The dynamic capability of ambidexterity in hypercompetition: qualitative insights. Journal of Strategic Marketing, 22(4), 287-299. [More Information]

2013

Thai, N., Yuksel, U. (2013). Choice Overload in Tourism and the Moderating Role of Travellers' Prior Knowledge. Australian and New Zealand Marketing Academy Conference, Auckland, New Zealand: University of Auckland.
Yuksel, U. (2013). Non-participation in Anti-consumption: Consumer Reluctance to Boycott. Journal of Macromarketing, 33(3), 204-216. [More Information]
Yuksel, U. (2013). Turkey. In Donna Craft (Eds.), Encyclopedia of Emerging Markets, (pp. 381-388). Famington Hills, United States: Gale.
Yuksel, U., Thai, N. (2013). Turkey: Industry Profile - Travel and Tourism. In Donna Craft (Eds.), Encyclopedia of Emerging Markets, (pp. 388-393). Famington Hills, United States: Gale.
Yuksel, U. (2013). Who is an Entrepreneur? (Girisimci Kimdir?). Entrepreneurship Season (Girisimcilik Iklimi), 1(4).

show 2 more

2012

Yuksel, U. (2012). Fraud in Marketing and Consumption Practices. In Kiymet Caliyurt and Samuel O. Idowu (Eds.), Emerging Fraud: Fraud Cases from Emerging Economies, (pp. 163-175). Heidelberg, Germany: Springer. [More Information]
Reid, M., Karpen, I., Rahman, K., Yuksel, U. (2012). Investigating the Impact of CCI on Critical Customer and Brand Consequences. 41st Annual European Marketing Academy EMAC Conference 2012 - "Marketing to Citizens: Going beyond Customers and Consumers", Brussels, Belgium: European Marketing Academy (EMAC).

2010

Yuksel, U., Yuksel-Mermod, A. (2010). A Risky Mode of Foreign Market Entry: International Portfolio Investments. Journal of Business and Economics Research, 8(8), 1-10.
Sutton-Brady, C., Yuksel, U. (2010). Ethnic entrepreneurs in Australia: A story of relationships and networks. 26th Industrial Marketing and Purchasing Group IMP Conference 2010, Europe: IMP Group.
Sutton-Brady, C., Voola, R., Yuksel, U. (2010). Fukuyama's End of History Thesis: Are Western Marketing Theories the End Point of Marketing Theory Evolution? Journal of Business and Economics Research, 8(7), 37-45.
Yuksel, U., Climent, J. (2010). Hoarding. In James Ciment (Eds.), Booms and Busts: An Economics Encyclopedia, (pp. 345-348). Armonk, New York: M.E. Sharpe.
Yuksel-Mermod, A., Yuksel, U. (2010). How to Recover From Financial Crises Caused by a Fragile Banking System: The Case of Turkish Banking Crises of 2001. Asia-Pacific Economic and Business History Conference APEBH 2010, Australia: Economic History Society of Australia and New Zealand.
Yuksel, U. (2010). Integrating Curriculum: Developing Student Autonomy in Learning in Higher Education. Journal of College Teaching and Learning, 7(8), 1-8.
Yuksel, U. (2010). Real Estate Speculation. In James Ciment (Eds.), Booms and Busts: An Economics Encyclopedia, (pp. 666-669). Armonk, New York: M.E. Sharpe.
Yuksel, U., Voola, R. (2010). Travel Trade Shows: Exploratory Study of Exhibitors' Perceptions. Journal of Business and Industrial Marketing, 25(4), 293-300. [More Information]

show 5 more

2009

Yuksel, U., Mryteza, V. (2009). An Evaluation of Strategic Responses to Consumer Boycotts. Journal of Business Research, 62(2), 248-259. [More Information]
Yuksel, U., Yuksel-Mermod, A., Voola, R. (2009). International Portfolio Investments As Another Mode Of Foreign Market Entry. European Applied Business Research Conference EABR and The College Teaching & Learning Conference TLC, Czech Republic: Clute Institute for Academic Research.
Yuksel, U., Yuksel-Mermod, A. (2009). The Use of Negotiated Curricula in Student Assessments in Higher Education. European Applied Business Research Conference EABR and The College Teaching & Learning Conference TLC, Czech Republic: Clute Institute for Academic Research.

2008

Mirza, M., Yuksel, U. (2008). Consumers of the Post-Modern World: Theories of Anti-Consumption and Impression Management. ICAR 2008: International Centre for Anti-consumption Research Symposium, Australia: Faculty of Economics and Business, University of Sydney.

2007

Yuksel, U., Sutton-Brady, C. (2007). Conceptions of Learning: An Exploratory study in the context of marketing students. Journal of College Teaching and Learning, 4(4), 17-25.
Yuksel, U., Sutton-Brady, C. (2007). From Selection To Termination: An Investigation Of Advertising Agency/Client Relationships. Journal of Business and Economics Research, 5(1), 31-39.
Voola, R., Yuksel, U., Sutton-Brady, C. (2007). Fukuyama's end of history thesis: Are western marketing theories the end point of marketing theory evolution? 2007 Academy of Marketing Conference, Egham, Surrey, United Kingdom: Kingston Business School Kingston University UK.
Yuksel, U., Yuksel, A. (2007). Internal Marketing and goals in internal training and education in two main branches of the service industry: banking and tourism. In E Tokdemir, O Guncavdi and S Kucukciftci (Eds.), ITU Reward Book for Prof. Kandemir, Y. IV. Section Management and Law, (pp. 377-396). Istanbul, Turkey: Centler Matbaacilik.
Mermod, A., Yuksel, U., Voola, R. (2007). Is hot money a viable market entry alternative? An eclectic and resource based perspective. International Finance Symposium 2007.
Vassallo, J., Voola, R., Yuksel, U., Sutton-Brady, C. (2007). Managing Ambidexterity in International SMEs: Some Propositions. Australian and New Zealand Marketing Academy Conference ANZMAC 2007, New Zealand: Australian and New Zealand Marketing Academy (ANZMAC).
Voola, R., Sutton-Brady, C., Yuksel, U. (2007). Organisational learning, strategic flexibility and performance: The role of responsive and proactive market orientation. 2007 EMAC 36th Conference, Iceland: Reykjavik University.

show 4 more

2006

Sutton-Brady, C., Voola, R., Yuksel, U. (2006). Antecedents and consequences of ethnic international entrepreneurship: A preliminary model. 2006 ANNUAL MEETING OF THE CIMaR CONSORTIUM AND OTHER INTERNATIONAL BUSINESS SCHOLARS, Michigan, USA: MSU-CIBER.
Yuksel, U., Sutton-Brady, C. (2006). Conceptions of learning: Are we all memorizers or intellectuals? A study in the context of marketing students. The 2006 European Applied Business Research Conference and The 2006 College Teaching & Learning Conference, Florence, Italy: Clute Institute for Academic Research.
Yuksel, U., Voola, R. (2006). Evaluating travel trade shows: An exploratory study from exhibitors perspective. 24th EuroCHRIE Congress, Greece: University of the Aegean.
Voola, R., Cowley, K., Yuksel, U. (2006). Generic business strategies, total market orientation and firm performance: an integrated empirical model. 35th European Marketing Academy Conference (EMAC), online: European Marketing Academy (EMAC).
Yuksel, U., Yuksel-Mermod, A. (2006). Internal Marketing and goals in internal training and education in two main branches of the service industry: banking and tourism. In O.Guncavdi and S.Kucukciftci E.Tokdemir (Eds.), Management and Law, (pp. 377). Istanbul, Turkey: Centler Matbaacilik.
Yuksel, U., Sutton-Brady, C. (2006). Selecting, Evaluating and Changing Advertising Agencies. The 2006 European Applied Business Research Conference and The 2006 College Teaching & Learning Conference, Florence, Italy: Clute Institute for Academic Research.
Yuksel, U., Sutton-Brady, C. (2006). To Delegate Or Not To Delegate? That Is The Question Of Pricing Authority. Journal of Business and Economics Research, 4(2), 35-43.

show 4 more

2005

Yuksel, U., Sutton-Brady, C. (2005). Delegating Pricing Authority: An Agency Theory And A Sales Force Motivation Perspective. 2005 European College Teaching and Learning Conference, Santorini Island, Greece: Clute Institute for Academic Research.
Yuksel, U., Yuksel-Mermod, A. (2005). Marka Yonetimi ve Marka Degerinin Olculmesi. Cagaloglu, Istanbul: Beta Publishing House.

2004

Yuksel, U., Mermod, A. (2004). Services Marketing (Tourism Marketing - Bank Marketing). Cagaloglu, Istanbul: Beta Publishing House.

The University of Sydney Business School

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Dr Ulku Yuksel

Selected publications

Publications

By Type

By Year