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Marketing

Radical Innovation, Network Competence and the Business of Body Disposition

Dr. Louise Canning, University of Birmingham Business School

25th Jul 2013  02:00 pm - Darlington Centre School Building Room 6

This seminar examines radical sustainable innovation in the practice of human body disposal. Human disposition is a sector that attracts limited attention in business and management research in general, and in which academics have only recently recognized its inherent sustainability issues. Case study findings will be presented to show the contribution of network competence of 2 UK firms in bringing to market radical sustainable alternatives to existing cremation technology.