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Ellen Garbarino

Photo of Ellen Garbarino

BSc UC Berkeley PhD Duke
Professor; Postgraduate Research Coordinator

Rm 4014
H70 - Abercrombie Building
The University of Sydney
NSW 2006 Australia

Telephone +61 2 9114 0575
Fax +61 2 9351 6732
ellen.garbarino@sydney.edu.au

Bio

Ellen Garbarino is a Professor in the discipline of Marketing. She received her PhD in Marketing from Duke University and has taught at a number of U.S. universities before moving to Sydney in 2008. Her research expertise is in combining theories and techniques from Psychology and Economic (i.e., Behavioural Economics) to study human behaviour and decision making. She uses a combination of experimental and survey skills to explore topics such as risk perceptions, trust, commitment, fairness, and norms. Much of her research is in the realm of pro-social behaviour with a focus on blood donations. She has worked extensively in cooperation with the Australian Red Cross blood Service who are rolling out a nationwide donor registry that Prof Garbarino helped design and field test. She is published widely in the Marketing and Economics literatures including Journal of Consumer Research, Journal of Marketing, Management Science, Journal of Consumer Psychology, Journal of Risk and Uncertainty, Journal of Economic Behavior and Organization, Psychology & Marketing, Journal of Public Policy and Marketing, Journal of Business Research, and Journal of Economic Perspectives.

She has served on the editorial board of Journal of the Academy of Marketing (JAMS), Journal of Product and Brand Management and Psychology & Marketing. She has served as Chair of Discipline and PhD coordinator for the discipline of Marketing.

Prior to joining the academy she worked as a research analyst and stockbroker in San Francisco, CA.

Research Interests

Professor Ellen Garbarino received her PhD in Marketing from Duke University. She has taught at a number of U.S. universities before moving to Australia as an Associate Professor in 2008. Her expertise is using experiments and surveys to combine theories and tools from Psychology and Economic to study human behaviour and decision making. Her research spans the realms of Consumer Behaviour and Behavioural Economics. Prof Garbarino studies how consumer’s consumption behaviours are affected by a wide range of factors such as: trust, dishonesty, risk perceptions, social norms, reciprocity, waiting, and political ideology. Her work focuses on consumer decision making in a range of context including charitable giving, internet retailing, responses to pricing, credit card usage and complaint behaviour.

Recent project topics include: Demonstrating the long-term effects of waiting on actual return behaviour, the design of a donor registry to improve the efficiency of the Australian blood supply, demonstrating how complaint behaviour differs with political orientation, exploring whether the increased availability of information on the Internet has increased market efficiency for consumer goods, showing how lying behaviour is sensitive to loss aversion, creating a tool to more accurately assess lying in experimental context, and exploring whether moral licensing can be used to encourage personal savings.

She is best known for her work on customer relationship marketing, demonstrating how the drivers of customers’ repurchase intentions differ for relational and transactional customers (This paper won the Sheth Foundation Journal of Marketing award for make a long –term contribution to the field).  Much of her research is in the realm of prosocial marketing, with a focus on charitable giving. She has done extensive research in cooperation with the Australian Red Cross Blood Service, who are currently rolling out a nationwide donor registry that Prof Garbarino helped design and field test. She has worked with for-profit and non-profit, and large and small organisations. Her research typically employs surveys and lab and field experiments.

Her research has been published in many leading Marketing and Economics journals including Journal of Consumer Research, Journal of Marketing, Management Science, Journal of Consumer Psychology, Journal of Risk and Uncertainty, Journal of Economic Behavior and Organization, Psychology & Marketing, Journal of Public Policy and Marketing, Journal of Business Research, and Journal of Economic Perspectives. Her research has been heavily cited, with over 9100 Google citations to date.

Prior to joining the academy, she worked as a stockbroker and research analyst in the retail brokerage industry.

Selected publications

2018

Journal Article

Garbarino E, Henry P, and Kerfoot S (2018) Using Attribution to Foster Public Support for Alternative Policies to Combat Obesity European Journal of Marketing, 52 (1/2), 418-438. [More Information]

2017

Journal Articles

Craig A, Garbarino E, Heger S, and Slonim R (2017) Waiting To Give: Stated and Revealed Preferences Management Science, 63 (11), 3672-3690. [More Information]

Czeizler A, and Garbarino E (2017) Give blood today or save lives tomorrow: Matching decision and message construal level to maximize blood donation intentions Health Marketing Quarterly, 34 (3), 175-186. [More Information]

Jung K, Garbarino E, Briley D, and Wynhausen J (2017) Political Ideology and Consumer Research beyond Complaining Behavior: A Response to the Commentaries Journal of Consumer Research, 44 (3), 511-518. [More Information]

Jung K, Garbarino E, Briley D, and Wynhausen J (2017) Blue and Red Voices: Effects of Political Ideology on Consumers' Complaining and Disputing Behavior Journal of Consumer Research, 44 (3), 477-499. [More Information]

2014

Journal Article

Slonim R, Wang C, and Garbarino E (2014) The Market for Blood Journal of Economic Perspectives, 28 (2), 177-196. [More Information]

2013

Journal Articles

Garbarino E, Slonim R, and Wang C (2013) The multidimensional effects of a small gift: Evidence from a natural field experiment Economics Letters, 120 (1), 83-86. [More Information]

Henry P, Garbarino E, and Voola R (2013) Metacognitions About Consumer Protection and Individual Responsibility in the Credit Card Domain Journal of Public Policy and Marketing, 32 (1), 32-44. [More Information]

Slonim R, Wang C, Garbarino E, and Merrett D (2013) Opting-in: Participation bias in economic experiments Journal of Economic Behavior and Organization, 90, 43-70. [More Information]

2012

Journal Article

Garbarino E, and Oromulu N (2012) The Impact of Internet Search on Price/Quality Correlations Advances in Consumer Research, 40, 422-426.

2011

Journal Article

Garbarino E, Slonim R, and Sydnor J (2011) Digit Ratios (2D:4D) as Predictors of Risky Decision Making for Both Sexes Journal of Risk and Uncertainty, 42 (1), 1-26. [More Information]

2010

Journal Articles

Garbarino E, and Maxwell S (2010) Consumer response to norm-breaking pricing events in e-commerce Journal of Business Research, 63 (9-10), 1066-1072. [More Information]

Garbarino E, and Rosa J (2010) Body beliefs shape the perceived accuracy of virtual models Advances in Consumer Research, 38, 302-308.

Garbarino E, Slonim R, and Sydnor J (2010) Digit ratios predict risk aversion for both sexes Advances in Consumer Research, 37, 699-699.

Maxwell S, and Garbarino E (2010) The identification of social norms of price discrimination on the internet Journal of Product and Brand Management, 19 (3), 218-224. [More Information]

2009

Journal Articles

Garbarino E, and Slonim R (2009) The Robustness of Trust and Reciprocity across a Heterogeneous US Population Journal of Economic Behavior and Organization, 69 (3), 226-240. [More Information]

Slonim R, and Garbarino E (2009) Similarities and Differences between Stockpiling and Reference Effects Managerial and Decision Economics: the international journal of research and progress in management economics, 30 (6), 351-371. [More Information]

2008

Journal Articles

Johnson M, Sivada E, and Garbarino E (2008) Customer satisfaction, perceived risk and affective commitment: an investigation of directions of influence Journal of Services Marketing, 22 (5), 353-362. [More Information]

Johnson M, Sivadas E, and Garbarino E (2008) Customer satisfaction, perceived risk and affective commitment: an investigation of directions of influence Journal of Services Marketing, 22 (5), 353-362. [More Information]

Malter A, Rosa J, and Garbarino E (2008) Using virtual models to evaluate real products for real bodies Advances in Consumer Research, 35, 84-9.

Slonim R, and Garbarino E (2008) Increases in trust and altruism from partner selection: experimental evidence Experimental Economics, 11 (2), 134-153. [More Information]

2007

Journal Articles

Garbarino E, and Slonim R (2007) Preferences and Decision Errors in the Winner's Curse Journal of Risk and Uncertainty, 34 (3), 241-257. [More Information]

Lee J, Garbarino E, and Lerman D (2007) How Cultural Differences in Uncertainty Avoidance Affect Product Perceptions International Marketing Review, 24 (3), 330-349. [More Information]

Slonim R, and Garbarino E (2007) Preferences and Decision Errors in the Winner’s Curse Journal of Risk and Uncertainty, 34 (3), 241-257.

2006

Journal Articles

Johnson M, Garbarino E, and Sivada E (2006) Influences of Customer Differences of Loyalty, Perceived Risk, and Category Experience on Customer Satisfaction Ratings International Journal of Market Research, 48 (5), 601-622.

Rosa J, Garbarino E, and Malter A (2006) Keeping the Body in Mind: The Influence of Body Esteem and Body Boundary Aberration on Consumer Beliefs and Purchase Intentions Journal of Consumer Psychology, 16 (1), 79-91. [More Information]

2004

Journal Article

Garbarino E, and Strahilevitz M (2004) Gender Differences in the Perceived Risk of Buying Online and the Effects of Receiving a Site Recommendation Journal of Business Research, 57 (7), 768-775. [More Information]

2003

Journal Articles

Garbarino E, and Lee O (2003) Dynamic Pricing in Internet Retail: Effects on Consumer Trust Psychology and Marketing, 20 (6), 495-513. [More Information]

Garbarino E, and Slonim R (2003) Interrelationships and Distinct Effects of Internal Reference Prices on Perceived Expensiveness and Demand Psychology and Marketing, 20 (3), 227-248. [More Information]

Recent Units Taught

  • MKTG5001 Marketing Principles

  • SMBA6006 Innovation in Strategic Marketing

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