Ms Evelyn Peng
Thesis work
Thesis title: The Role of demand side perspective in Shaping Internationalization: Evidence from the Motion Picture Industry
Supervisors: Chinmay Pattnaik, Yi Li
Thesis abstract:
«p»This study introduces two dimensions of home market demand-side consumer feedback and their influence on internationalization: sentiment and culture-specificity. Consumer feedback and evaluation as reflection of market perception can be high or low in culture-specificity and positive or negative in sentiment, thereby being one of four broad categories in a two-by-two matrix. Building on the demand-side perspective, this framework of demand-side consumer feedback attributes helps explain a series of gradations on how home market demand-side consumer feedback influences the internationalization strategy of cultural product. This paper examines the internationalization strategies of 2,493 motion pictures produced in the United States between 2000 and 2019, for which domestic box office information, casting details, movie attributes, consumer review, and global distribution data are available. We scrape 196,470 reviews on IMDb and utilize neural topic modelling technique (BERTopic) to operationalize demand-side home market consumer feedback«/p»
Publications
Journals
- Ding, J., Wang, J., Liu, B., Peng, E. (2022). 'Guidance' or 'Misleading'? The government subsidy and the choice of enterprise innovation strategy. Frontiers in Psychology, 13, 1005563. [More Information]
- Liu, B., Wang, J., Li, R., Peng, E., Mi, L. (2022). Achieving Carbon Neutrality - The Role of Heterogeneous Environmental Regulations on Urban Green Innovation. Frontiers in Ecology and Evolution, 10, 923354. [More Information]
- Li, Y., Liu, B., Zhao, P., Peng, E., Luo, Z. (2022). Can China's ecological civilization strike a balance between economic benefits and green efficiency? A preliminary province-based quasi-natural experiment. Frontiers in Psychology, 13, 1027725. [More Information]
Conferences
- Peng, E., Li, Y. (2022). How Risk Variety from EMNE's Perception Affect Its OFDI Action? Academy of International Business Oceania Chapter Annual Meeting 2022, Brisbane, Australia: Academy of International Business.
- Peng, E., Li, Y., Shao, X. (2022). The influence of perceived risk variety on EMNE's OFDI activity. 48th European International Business Academy Annual Conference, Oslo: European International Business Academy (EIBA).
2022
- Ding, J., Wang, J., Liu, B., Peng, E. (2022). 'Guidance' or 'Misleading'? The government subsidy and the choice of enterprise innovation strategy. Frontiers in Psychology, 13, 1005563. [More Information]
- Liu, B., Wang, J., Li, R., Peng, E., Mi, L. (2022). Achieving Carbon Neutrality - The Role of Heterogeneous Environmental Regulations on Urban Green Innovation. Frontiers in Ecology and Evolution, 10, 923354. [More Information]
- Li, Y., Liu, B., Zhao, P., Peng, E., Luo, Z. (2022). Can China's ecological civilization strike a balance between economic benefits and green efficiency? A preliminary province-based quasi-natural experiment. Frontiers in Psychology, 13, 1027725. [More Information]