Ruud Wetzels is a Lecturer in Marketing at The University of Sydney Business School. He received his PhD from Maastricht University, the Netherlands on the topic of machine learning applications in marketing. Ruud’s research appeared in Journal of Service Research, Journal of Business Research, Journal of Retailing and Consumer Services, and Journal of Services Marketing.
Publications
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Journals
- Grewal, D., Roggeveen, A., Benoit, S., Osorio, M., Wetzels, R., Wetzels, M. (2025). A new era of technology-infused retailing. Journal of Business Research, 188, 115095. [More Information]
- Wetzels, M., Wetzels, R., Grewal, D. (2025). Viewpoint: from Star Trek to “Service Trek”: these are the voyages of the service community. Journal of Services Marketing, 39(2), 69-75. [More Information]
- Wetzels, R., Wetzels, M., Lemmink, J., Grewal, D., Kuppelwieser, V. (2024). Service experience lies in the eye of the beholder: contextualizing extant literature toward integrating eye-tracking in service research. Journal of Services Marketing, 38(9), 1117-1131. [More Information]
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2025
- Grewal, D., Roggeveen, A., Benoit, S., Osorio, M., Wetzels, R., Wetzels, M. (2025). A new era of technology-infused retailing. Journal of Business Research, 188, 115095. [More Information]
- Wetzels, M., Wetzels, R., Grewal, D. (2025). Viewpoint: from Star Trek to “Service Trek”: these are the voyages of the service community. Journal of Services Marketing, 39(2), 69-75. [More Information]
2024
- Wetzels, R., Wetzels, M., Lemmink, J., Grewal, D., Kuppelwieser, V. (2024). Service experience lies in the eye of the beholder: contextualizing extant literature toward integrating eye-tracking in service research. Journal of Services Marketing, 38(9), 1117-1131. [More Information]
2023
- Wetzels, M., Grewal, D., Wetzels, R. (2023). A Systematic and Visual Overview of 25 Years of the Journal of Service Research: The Journey Continues. Journal of Service Research, 26(4), 479-492. [More Information]
- Wetzels, R., Klaus, P., Wetzels, M. (2023). There is a secret to success: Linking customer experience management practices to profitability. Journal of Retailing and Consumer Services, 73, 103338. [More Information]
2022
- Stead, S., Wetzels, R., Wetzels, M., Odekerken-Schröder, G., Mahr, D. (2022). Toward Multisensory Customer Experiences: A Cross-Disciplinary Bibliometric Review and Future Research Directions. Journal of Service Research, 25(3), 440-459. [More Information]
2019
- van Pinxteren, M., Wetzels, R., Rüger, J., Pluymaekers, M., Wetzels, M. (2019). Trust in humanoid robots: implications for services marketing. Journal of Services Marketing, 33(4), 507-518. [More Information]