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Discipline of Marketing

In the News

  • Gotta be First in line for iPhone 6 19 Aug 2014

    The Wire

    Staff Member: Marylouise Caldwell

    Radio Adelaide's The Wire interviews Associate Professor Marylouise Caldwell about the launch of the new iPhone 6 and why being the first to own it gives you social status.

  • Branded apps not so sweet for kids: new study shows children bombarded with logos and products 11 Aug 2014

    Daily Telegraph

    Staff Member: Teresa Davis

    The Daily Telegraph reported a University study reveals branded apps are influencing young people at unprecedented levels and quotes co-author, Associate Professor Teresa Davis from the Business School.

  • Profiting from poverty 15 Jul 2014

    Radio National Life Matters

    Staff Member: Ranjit Voola

    Dr Ranjit Voola is interviewed on Radio National's Life Matters program about the Business School's new unit, Poverty Alleviation and Profitability, which looks at how making a profit out of poverty may soon be a sustainable way of doing business.

After experiencing rapid growth, we are now considered at the forefront of advancing Marketing knowledge through research and teaching, and a leading provider of undergraduate and post graduate Marketing education.

Our teaching and research benefit from strong links with business, professional associations and Government. We draw on the industry experience of our staff as well as the Discipline's Advisory Board, which is made up of some of Australia's leading marketing practitioners.

Graduates in Marketing take up numerous roles in marketing management, advertising, market research and consulting. They work across sectors - in commercial, government and not-for-profit organisations. An increasing number of graduates end up in senior management positions, such as Managing Director, Chief Executive Officer (CEO) and Board Director.

The breadth of Marketing provides room for all kinds of people - those who see themselves having more general people and communication skills, are highly entrepreneurial, and those who see themselves as being highly analytical and creative. Marketing is central to any organisation's success and the demand for highly skilled marketers has never been stronger.

We encourage you to find out more about the Discipline's innovative programs, activities and people. And to discover more about what marketers do and what marketing is like at The University of Sydney, we invite you to view the short film produced by the marketing discipline's film unit.

Marketing Matters Blog

  • Wayfinding: Where behavioural psychology mixes with business 29 Aug 2014

    Have you ever had that experience where you arrive at a new airport and walk out of the jetway only to follow the streamline of people flowing from the gateway towards baggage claim as if they have all done it and been there a million times? Well turns out, airport architects, construction personnel, behavioural psychologists, business managers, and marketing directors have all put their brains ... Read More

  • The McDonald’s ‘McMate’ – The Burger Created by Australia 27 Aug 2014

    Back in May 2014, McDonald’s Australia posted an opportunity on their Facebook page to allow fans to help create a new edition to their menu. The ‘Build Our Next Burger ‘ campaign allowed fans to select ingredients from a range provided by McDonald’s, and the most voted for ingredients/burger combination was selected. In addition to the ingredients, the name of this burger was also voted for by ... Read More

  • Traveling the world with your personal brand 22 Aug 2014

    What if your whole personal brand as a university student was being an athlete and a student at the same time? And, what if that brand got to represent your country and your university all around the world? It must be an extremely challenging role to play, but the University of Sydney students representing Australia at the Commonwealth Games in Glasgow, Scotland, make it look effortless. ... Read More

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