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Discipline of Marketing

In the News

  • Battlelines drawn on hot pokies issue 14 Mar 2018

    Adelaide Advertiser

    Staff Member: Rohan Miller

    Adelaide Advertiser quoted Dr Rohan Miller on a report he authored, commissioned by the Australian Hotels Association, into the impacts of reducing pokies in South Australia. The article was syndicated across News Corp Australia online.

  • Selling a 'lovable' Australia to the US 09 Feb 2018


    Staff Member: Rohan Miller

    BBC quoted Dr Rohan Miller on the marketing strategies of Tourism Australia’s Crocodile Dundee ad that aired during the US Super Bowl.

  • Why using cash could be the key to saving money 22 Jan 2018

    Over Sixty

    Staff Member: Donnel Briley

    Over Sixty mentioned research from Professor Donnel Briley that found people tend to spend less money if they use cash instead of alternative, cashless forms of payment.

After experiencing rapid growth, we are now considered at the forefront of advancing Marketing knowledge through research and teaching, and a leading provider of undergraduate and post graduate Marketing education.

Our teaching and research benefit from strong links with business, professional associations and Government. We draw on the industry experience of our staff as well as the Discipline's Advisory Board, which is made up of some of Australia's leading marketing practitioners.

Graduates in Marketing take up numerous roles in marketing management, advertising, market research and consulting. They work across sectors - in commercial, government and not-for-profit organisations. An increasing number of graduates end up in senior management positions, such as Managing Director, Chief Executive Officer (CEO) and Board Director.

The breadth of Marketing provides room for all kinds of people - those who see themselves having more general people and communication skills, are highly entrepreneurial, and those who see themselves as being highly analytical and creative. Marketing is central to any organisation's success and the demand for highly skilled marketers has never been stronger.

We encourage you to find out more about the Discipline's innovative programs, activities and people. And to discover more about what marketers do and what marketing is like at The University of Sydney, we invite you to view the short film produced by the marketing discipline's film unit.

Marketing Matters Blog

  • Christmas Shopping Frenzy 13 Dec 2017

    While confidence about the Christmas shopping season has fallen among many Australian retailers, for online consumers, Monday was the busiest online shopping day of the year. The orders rained in during the hour following lunch; as the peak time to find gifts via a computer screen, according to new eBay research. I’ve been putting off my Christmas shopping this year, not because I’m selfish, ... Read More

  • The Meghan Effect 4 Dec 2017

    Move over Kate Middleton. There’s a new royal fashion icon on the block. Since the announcement of Prince Harry’s engagement to American actress, Meghan Markle, fans and royalists have become obsessed with the soon-to-be royal’s wardrobe.  Prince Harry, who is currently fifth in line to the throne, will marry Meghan next spring, making her a duchess. Meghan and Harry had their first public ... Read More

  • Is Online Privacy Beyond Our Control? 28 Nov 2017

    A report conducted by the Digital Rights and Governance Project from the University of Sydney has revealed that Australians are very concerned about their digital privacy, especially when it comes to government and corporate violations. The findings showed that 67 per cent of Australians attempt to protect their privacy online and 61 per cent change settings on social media, but only 38 per cent ... Read More

  • See all Marketing Matters Blog posts