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Discipline of Marketing

In the News

  • Rohan Miller on 2UE Sydney 15 Jun 2016

    2UE Sydney

    Staff Member: Rohan Miller

    Dr Rohan Miller was interviewed on 2UE Sydney about the NSW Government’s lockout laws, which are currently under review.

  • Teresa Davis on 6PR and 720 ABC Perth 07 Jun 2016

    6PR Perth, 720 ABC Perth

    Staff Member: Teresa Davis

    6PR Perth, 720 ABC Perth,interviewed Associate Professor Teresa Davis about how Woolworths’ decision to phase out its Select brand will impact on Aldi’s place in the market.

  • Woolworths label shuffle won't outpace Aldi's growth, says analyst 07 Jun 2016

    AAP Newswire, The Guardian, 6PR Perth, 720 ABC Perth, Hobart Mercury, Gold Coast Bulletin, Business Insider, SBS World News, news.com.au and Smart Company

    Staff Member: Teresa Davis

    AAP Newswire, The Guardian, Hobart Mercury, Gold Coast Bulletin, Business Insider, SBS World News, news.com.au and Smart Company interviewed Associate Professor Teresa Davis about how Woolworths’ decision to phase out its Select brand will impact on Aldi’s place in the market.

After experiencing rapid growth, we are now considered at the forefront of advancing Marketing knowledge through research and teaching, and a leading provider of undergraduate and post graduate Marketing education.

Our teaching and research benefit from strong links with business, professional associations and Government. We draw on the industry experience of our staff as well as the Discipline's Advisory Board, which is made up of some of Australia's leading marketing practitioners.

Graduates in Marketing take up numerous roles in marketing management, advertising, market research and consulting. They work across sectors - in commercial, government and not-for-profit organisations. An increasing number of graduates end up in senior management positions, such as Managing Director, Chief Executive Officer (CEO) and Board Director.

The breadth of Marketing provides room for all kinds of people - those who see themselves having more general people and communication skills, are highly entrepreneurial, and those who see themselves as being highly analytical and creative. Marketing is central to any organisation's success and the demand for highly skilled marketers has never been stronger.

We encourage you to find out more about the Discipline's innovative programs, activities and people. And to discover more about what marketers do and what marketing is like at The University of Sydney, we invite you to view the short film produced by the marketing discipline's film unit.

Marketing Matters Blog

  • Key factors on demand from marketers today 24 Jun 2016

    It is becoming more of a challenge for business’s to ensure a long-term sustainable growth strategy. Putting that aside however, the idea of growth still stands to be an imperative factor for most Chief Executive Officers. To help drive growth for business, it is us marketers that top executives are looking towards. The world in which we live is constantly changing at an ever so rapid pace ... Read More

  • How Social Media networks are impacting on Teenagers feelings and brains 21 Jun 2016

    Image credit: www.huffingtonpost.com Social media has had an incredibly rise in popularity over the years. Today, there are very few people who don’t have a Facebook or Twitter account. Social media does not only have an effect on how you perceive yourself but it actually has an effect on your brain. In this post, I will be looking at the effect of social media on the brains of teenagers ... Read More

  • Connected Clothing - The new smart jacket co-designed by Levi’s & Google 17 Jun 2016

    Photo Credit: http://www.ecouterre.com/ To all the fashion forward’s, Google and Levi's first smart garment has arrived, and it's a denim jacket that connects to your smartphone. Over the past year a Google tech company, Project Jacquard, has been focusing on developing interactive Jacquard garments to sell to consumers with clothing label Levi’s. Since its introduction in the Bay Area during ... Read More

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