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Discipline of Marketing

In the News

  • Social media voice not new, just louder 04 Apr 2015

    Sydney Morning Herald and The Age

    Staff Member: Rohan Miller

    The Sydney Morning Herald and The Age quote Dr Rohan Miller about how social media can give customers a voice.

  • Shoppers play safe with food from Oz 28 Feb 2015

    The Daily Telegraph and Weekend Gold Coast Bulletin

    Staff Member: Rohan Miller

    Dr Rohan Miller is quoted in an article about the shift towards food labelling focusing on Australian-made products in the wake of an outbreak of hepatitis A which has been linked to frozen mixed berries.

  • Is wellness the new status symbol? 23 Jan 2015

    Sydney Morning Herald and The Southland Times

    Staff Member: Rohan Miller

    Dr Rohan Miller weighs in on wellness as the new status symbol in an article published in the Sydney Morning Herald and the Southland Times (NZ).

After experiencing rapid growth, we are now considered at the forefront of advancing Marketing knowledge through research and teaching, and a leading provider of undergraduate and post graduate Marketing education.

Our teaching and research benefit from strong links with business, professional associations and Government. We draw on the industry experience of our staff as well as the Discipline's Advisory Board, which is made up of some of Australia's leading marketing practitioners.

Graduates in Marketing take up numerous roles in marketing management, advertising, market research and consulting. They work across sectors - in commercial, government and not-for-profit organisations. An increasing number of graduates end up in senior management positions, such as Managing Director, Chief Executive Officer (CEO) and Board Director.

The breadth of Marketing provides room for all kinds of people - those who see themselves having more general people and communication skills, are highly entrepreneurial, and those who see themselves as being highly analytical and creative. Marketing is central to any organisation's success and the demand for highly skilled marketers has never been stronger.

We encourage you to find out more about the Discipline's innovative programs, activities and people. And to discover more about what marketers do and what marketing is like at The University of Sydney, we invite you to view the short film produced by the marketing discipline's film unit.

Marketing Matters Blog

  • Gucci Online – Where tradition meets modern digital marketing 22 May 2015

    Despite the fact a French company owns Gucci, the notorious global brand is still seen as the epitome of “Italian luxury”. Looking past the opulence the brand radiates, Gucci has been able to successfully combine old world tradition with a profound understanding of modern technology and marketing techniques. In relation to the digital capability of companies in the luxury market, Gucci was ... Read More

  • Elon Musk: A new world of marketing opportunities 19 May 2015

    I have been a long time admirer of the serial entrepreneur, engineer, inventor and investor Elon Musk. As the cofounder of Paypal, he has amassed a personal wealth of approximately $13.3 billion and currently sits at number 100 on the Forbes World’s Billionaire list. Like a real life Tony Stark from the Iron Man comics, Musk is every bit the superhero, just without the suit. But do not let his ... Read More

  • “Service Revolution” Drives Customer Growth at Westpac 15 May 2015

    In the digitalised world we are living in today, we can definitely see a shift to more digitalised platforms in which more powerful and newer technologies are changing the way consumers live their lives. It is important that companies are taking hold of this shift by implementing more customer-centred strategies to ensure their position within the marketplace. With this being said, the ... Read More

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