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Discipline of Marketing

In the News

  • Is wellness the new status symbol? 23 Jan 2015

    Sydney Morning Herald and The Southland Times

    Staff Member: Rohan Miller

    Dr Rohan Miller weighs in on wellness as the new status symbol in an article published in the Sydney Morning Herald and the Southland Times (NZ).

  • Bottle shops angry over Smirnoff price packaging stipulation 21 Jan 2015

    Sydney Morning Herald and Canberra Times

    Staff Member: Rohan Miller

    Dr Rohan Miller is quoted in an article about liquor multinational Diageo advertising pricing on the packaging of its alcoholic products.

  • McDonald's Australian Experiment Doesn't Look Very Much Like McDonald's 15 Jan 2015

    Business Insider (US), Yahoo News (Canada), CNBC (US), Fortune (US), Folha de S.Paulo (Brazil), Yahoo! Noticias Brasil (Brazil) and Malaysian Insider.

    Staff Member: Rohan Miller

    Dr Rohan Miller is quoted in a Business Insider article about a new approach to food and ambience McDonald's is trialling in Sydney's inner west.

After experiencing rapid growth, we are now considered at the forefront of advancing Marketing knowledge through research and teaching, and a leading provider of undergraduate and post graduate Marketing education.

Our teaching and research benefit from strong links with business, professional associations and Government. We draw on the industry experience of our staff as well as the Discipline's Advisory Board, which is made up of some of Australia's leading marketing practitioners.

Graduates in Marketing take up numerous roles in marketing management, advertising, market research and consulting. They work across sectors - in commercial, government and not-for-profit organisations. An increasing number of graduates end up in senior management positions, such as Managing Director, Chief Executive Officer (CEO) and Board Director.

The breadth of Marketing provides room for all kinds of people - those who see themselves having more general people and communication skills, are highly entrepreneurial, and those who see themselves as being highly analytical and creative. Marketing is central to any organisation's success and the demand for highly skilled marketers has never been stronger.

We encourage you to find out more about the Discipline's innovative programs, activities and people. And to discover more about what marketers do and what marketing is like at The University of Sydney, we invite you to view the short film produced by the marketing discipline's film unit.

Marketing Matters Blog

  • Virtual Reality hits New York Fashion Week 25 Feb 2015

    It’s that time of the year again when the fashion pack jet off for a month of Fall/Winter shows across the world’s most fashionable cities. With the first stop being New York Fashion Week, I was hoping to have some innovative branding efforts to report on, and was not disappointed when I came across the news that designer Rebecca Minkoff had filmed her Fall 2015 collection in preparation for ... Read More

  • The Oscars 2015 – The Superbowl of Product Placement 23 Feb 2015

    There’s been a lot of talk in the media recently about the goodie bags that this year’s Oscar nominees are taking away. The estimated worth of each individual bag has ranged at around US$125,000, and allegedly include a range of absurdly expensive luxury personal products, accessories, pre-paid holidays and even a year’s worth of Audi car rental. Although the bags are not officially endorsed by ... Read More

  • Time for new students! 20 Feb 2015

    Congratulations and a warm welcome to all of our 2015 commencing students in the Master of Marketing program. We are so excited to have you, and have a lot in store for you. With a whirlwind of a year-long course a head of you, we suggest that you take in all the social events and networking now, because pretty soon you’ll have to get down to business.First, Program Coordinator, Pennie Frow, sets ... Read More

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