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Discipline of Marketing

In the News

  • Profiting from poverty 15 Jul 2014

    Radio National Life Matters

    Staff Member: Ranjit Voola

    Dr Ranjit Voola is interviewed on Radio National's Life Matters program about the Business School's new unit, Poverty Alleviation and Profitability, which looks at how making a profit out of poverty may soon be a sustainable way of doing business.

  • Can we fight poverty by profiting from it? This radical business course will teach you how. 24 Jun 2014

    Australian Anthill

    Staff Member: Ranjit Voola

    Associate Professor Ranjit Voola is interviewed about a course that teaches a new approach to fighting poverty.

  • Under fire Australian miners look to repair their image 01 Jun 2014

    Financial Times

    Staff Member: Rohan Miller

    Financial Times (UK) quote Dr Rohan Miller in a story about a marketing campaign from the mining industry to improve their image.

After experiencing rapid growth, we are now considered at the forefront of advancing Marketing knowledge through research and teaching, and a leading provider of undergraduate and post graduate Marketing education.

Our teaching and research benefit from strong links with business, professional associations and Government. We draw on the industry experience of our staff as well as the Discipline's Advisory Board, which is made up of some of Australia's leading marketing practitioners.

Graduates in Marketing take up numerous roles in marketing management, advertising, market research and consulting. They work across sectors - in commercial, government and not-for-profit organisations. An increasing number of graduates end up in senior management positions, such as Managing Director, Chief Executive Officer (CEO) and Board Director.

The breadth of Marketing provides room for all kinds of people - those who see themselves having more general people and communication skills, are highly entrepreneurial, and those who see themselves as being highly analytical and creative. Marketing is central to any organisation's success and the demand for highly skilled marketers has never been stronger.

We encourage you to find out more about the Discipline's innovative programs, activities and people. And to discover more about what marketers do and what marketing is like at The University of Sydney, we invite you to view the short film produced by the marketing discipline's film unit.

Marketing Matters Blog

  • Welcome to our New Students 29 Jul 2014

    Last Thursday afternoon we gathered at the University of Sydney Business School to welcome our newest students to the course. The evening began with a short introduction by Pennie Frow, Course Coordinator, and Ellen Garbarino, Chair of the Discipline of Marketing, followed by brief speeches by current students Duncan Bell and Marco Tomaselli. As the evening wore on, and we all got better ... Read More

  • And so the trending continues… 25 Jul 2014

    Out of all the travelling I’ve done, one of the most notable things I’ve seen has been the excessive amount of airplane or ‘flying pictures’ people post on the internet of the beautiful views from above. That being said, you’d wonder why some airlines haven’t been quicker to put their logos on the wing of the plane somewhere, as seen below in the Qantas and Delta shots:         Qantas ... Read More

  • Hashtag Marketing is in Vogue 23 Jul 2014

    In my last post I mentioned Virgin Australia’s newest campaign, which features a social media initiative involving, the hashtag #mealforameal. In an effort to capitalise on the growing activity on social media platforms such as Instagram, Virgin aimed to engage customers in a more personal, and more importantly, traceable way. Each time someone updates their social media accounts using this ... Read More

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