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Discipline of Marketing

In the News

  • Ranjit Voola on 2SER FM 16 Oct 2016

    2SER FM

    Staff Member: Ranjit Voola

    2SER FM interviewed with Associate Professor Ranjit Voola about the United Nations Sustainable Development Goals.

  • Social Good Summit 2016 11 Oct 2016

    2SER FM

    Staff Member: Ranjit Voola

    2SER interviewed Associate Professor Ranjit Voola about the Social Good Summit to be hosted at the University of Sydney this Saturday.

  • Stores are using big data to track their customers 06 Oct 2016

    Info-Europa, The Illawarra Mercury, Border Mail, Newcastle Herald, Warrnambool Standard and Burnie Advocate

    Staff Member: Donnel Briley and Steven Lu

    Info-Europa, The Illawarra Mercury, Border Mail, Newcastle Herald, Warrnambool Standard and Burnie Advocate published an article by Dr Steven Lu and Professor Donnel Briley about how companies analyse big data to target specific customers’ needs.

After experiencing rapid growth, we are now considered at the forefront of advancing Marketing knowledge through research and teaching, and a leading provider of undergraduate and post graduate Marketing education.

Our teaching and research benefit from strong links with business, professional associations and Government. We draw on the industry experience of our staff as well as the Discipline's Advisory Board, which is made up of some of Australia's leading marketing practitioners.

Graduates in Marketing take up numerous roles in marketing management, advertising, market research and consulting. They work across sectors - in commercial, government and not-for-profit organisations. An increasing number of graduates end up in senior management positions, such as Managing Director, Chief Executive Officer (CEO) and Board Director.

The breadth of Marketing provides room for all kinds of people - those who see themselves having more general people and communication skills, are highly entrepreneurial, and those who see themselves as being highly analytical and creative. Marketing is central to any organisation's success and the demand for highly skilled marketers has never been stronger.

We encourage you to find out more about the Discipline's innovative programs, activities and people. And to discover more about what marketers do and what marketing is like at The University of Sydney, we invite you to view the short film produced by the marketing discipline's film unit.

Marketing Matters Blog

  • It’s Time To Get With The Program 22 Mar 2017

    Welcome to the future, fellow marketers!  Hi, I’m Alyce! As one of your new ‘Marketing Matters’ bloggers, I’d like to take this opportunity to introduce myself, and my fellow bloggers- Bowie and Hazel. We want to welcome you to the University of Sydney, Business School’s official blog- your go-to source for all things marketing related. It’s always good to keep up-to-date. There are exciting ... Read More

  • Yeezy Boosts - The perfect example of Celebrity Endorsement 17 Mar 2017

    It’s only fitting that since my previous blog talked about Influencer Marketing that today I’ll talk about Celebrity Endorsements - particularly in the fashion and sneaker industry. In December 2013, Kanye West left Nike for Adidas. Fast forward to today, Adidas is riding a buzz-wave of sneaker and pop-culture. It is both directly and indirectly tied back to Kanye and his Yeezy clothing and shoe ... Read More

  • The Importance of Influencer Marketing 10 Mar 2017

    A recent study revealed that 84% of marketers plan on executing at least one influencer marketing campaign in 2017. But what exactly is influencer marketing? Well to put it simply, it’s that middle territory between a legitimate testimonial and mentioning a product subtly, which is usually done in passing. Not to be confused with celebrity endorsements, influencer marketing creates ... Read More

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