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Discipline of Marketing

In the News

  • Woolworths cost cutting with reward program changes, say analysts 28 Apr 2016

    ABC (News 24, 666 Canberra)

    Staff Member: Rohan Miller

    Dr Rohan Miller was interviewed on ABC (News 24, 666 Canberra) about the business and market implications of Woolworths relaunching its partnership with the Qantas Frequent Flyer loyalty program.

  • Rohan Miller on Southern Cross Tasmania 20 Apr 2016

    Southern Cross Tasmania

    Staff Member: Rohan Miller

    Dr Rohan Miller from the Business School spoke to Southern Cross Tasmania about the cost of living in Australia compared to that of New Zealand.

  • Rohan Miller on 7 News 19 Apr 2016

    Channel 7

    Staff Member: Rohan Miller

    Dr Rohan Miller was interviewed on Channel 7 News (Sydney, Brisbane) about the high cost of living in Australia compared to New Zealand.

After experiencing rapid growth, we are now considered at the forefront of advancing Marketing knowledge through research and teaching, and a leading provider of undergraduate and post graduate Marketing education.

Our teaching and research benefit from strong links with business, professional associations and Government. We draw on the industry experience of our staff as well as the Discipline's Advisory Board, which is made up of some of Australia's leading marketing practitioners.

Graduates in Marketing take up numerous roles in marketing management, advertising, market research and consulting. They work across sectors - in commercial, government and not-for-profit organisations. An increasing number of graduates end up in senior management positions, such as Managing Director, Chief Executive Officer (CEO) and Board Director.

The breadth of Marketing provides room for all kinds of people - those who see themselves having more general people and communication skills, are highly entrepreneurial, and those who see themselves as being highly analytical and creative. Marketing is central to any organisation's success and the demand for highly skilled marketers has never been stronger.

We encourage you to find out more about the Discipline's innovative programs, activities and people. And to discover more about what marketers do and what marketing is like at The University of Sydney, we invite you to view the short film produced by the marketing discipline's film unit.

Marketing Matters Blog

  • Have you ever through of incorporating Snapchat to your social media marketing mix? If not, well perhaps you should. 5 May 2016

    Snapchat has gone from being a simple photo and video-sharing app to a marketing tool that cannot be ignored. Since its start in 2011, the app has over 100 million daily active users and 400 million snaps per day. Believe it or not, Snapchat is one of the fastest growing social networks. The self-destructing concept is no longer for just smartphone savvy-teens but also provides marketers and ... Read More

  • Marketing & Innovation is key to support every business 2 May 2016

    Image credit: http://cdn.cio.com.au/ While I was searching the success stories of some of the big and giant corporations of our time, something baffled me to my very nerves. Most companies begin with the same set of skills, their human capital is similar and so are their financial resources. Yet so many businesses fail to provide what their competitors do. How would you feel if you and your ... Read More

  • Five tips to ensure a memorable presentation 21 Apr 2016

    With the plethora of information that people are bombarded with on a daily basis, the only way to get cut through is from leaving a memorable impression on an audience. It is becoming increasingly more and more difficult to leave a lasting impression on people, especially with the access one has to information these days. With more research being developed and released, the field of ... Read More

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