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Discipline of Marketing

In the News

  • Green Queens 15 Jun 2015

    Perth Now's Sunday Times

    Staff Member: Rohan Miller

    Perth Now's Sunday Times quotes Dr Rohan Miller in an article about the wellness revolution and the rise in the number of people investing in their online presence as a brand.

  • The little green elixir that has Elle Macpherson in raptures 15 Jun 2015

    Herald Sun

    Staff Member: Rohan Miller

    Dr Rohan Miller is quoted in a Herald Sun article about how people are becoming better educated at looking after themselves and the growing desire to lead healthier lives.

  • Social media voice not new, just louder 04 Apr 2015

    Sydney Morning Herald and The Age

    Staff Member: Rohan Miller

    The Sydney Morning Herald and The Age quote Dr Rohan Miller about how social media can give customers a voice.

After experiencing rapid growth, we are now considered at the forefront of advancing Marketing knowledge through research and teaching, and a leading provider of undergraduate and post graduate Marketing education.

Our teaching and research benefit from strong links with business, professional associations and Government. We draw on the industry experience of our staff as well as the Discipline's Advisory Board, which is made up of some of Australia's leading marketing practitioners.

Graduates in Marketing take up numerous roles in marketing management, advertising, market research and consulting. They work across sectors - in commercial, government and not-for-profit organisations. An increasing number of graduates end up in senior management positions, such as Managing Director, Chief Executive Officer (CEO) and Board Director.

The breadth of Marketing provides room for all kinds of people - those who see themselves having more general people and communication skills, are highly entrepreneurial, and those who see themselves as being highly analytical and creative. Marketing is central to any organisation's success and the demand for highly skilled marketers has never been stronger.

We encourage you to find out more about the Discipline's innovative programs, activities and people. And to discover more about what marketers do and what marketing is like at The University of Sydney, we invite you to view the short film produced by the marketing discipline's film unit.

Marketing Matters Blog

  • The dark side of collaborative consumption 27 Jul 2015

    The roots of collaborative consumption are deeply entrenched in the idea of a sharing economy. The act of sharing is hardwired into humans, but can be more prevalent in some societies and cultures than others. However, almost all cultures value sharing from a young age, with children being taught that sharing is good and should be encouraged. The idea of a sharing economy is certainly not a new ... Read More

  • Wrigley’s Extra and ‘The Bachelor’ 24 Jul 2015

    Wrigley’s Extra has become a major sponsor of The Bachelor, whilst undergoing a global rebrand. Wrigley’s Extra has decided to hop on board to sponsor The Bachelor as part of their global rebranding strategy for its main gum brand, Extra. The new look for Extra will incorporate aspects of pop culture and dating conversation through the new business relationship with Ten's The Bachelor ... Read More

  • Co-creation takes over at LEGO 21 Jul 2015

    One of the best recent examples of co-creation is LEGO, and its IDEAS website which allows customers to create new designs. The website was set up for LEGO enthusiasts who can both create, vote and give feedback on new projects. The projects that receive over 10,000 votes go into a review phase where senior LEGO employees decide if the product is viable for production. If the product is approved, ... Read More

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