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Discipline of Marketing

In the News

  • Ulku Yuksel on 2MCE Orange 09 May 2017

    2MCE

    Staff Member: Ulku Yuksel

    Dr Ulku Yuksel was interviewed on 2MCE Orange about research that shows travellers who are presented with too many destination choices are more likely to be disappointed with their selection.

  • Teresa Davis on ABC Radio South East SA 27 Apr 2017

    ABC Radio ( South East SA)

    Staff Member: Teresa Davis

    ABC Radio South East SA interviewed Associate Professor Teresa Davis about her research into the marketing tactics used by junk food companies to target children.

  • How not to waste your waste: pop-up repair stores 26 Apr 2017

    Alt Media

    Staff Member: Ulku Yuksel

    Dr Ulku Yuksel was quoted by Alt Media about NSW household waste and recycling habits.

After experiencing rapid growth, we are now considered at the forefront of advancing Marketing knowledge through research and teaching, and a leading provider of undergraduate and post graduate Marketing education.

Our teaching and research benefit from strong links with business, professional associations and Government. We draw on the industry experience of our staff as well as the Discipline's Advisory Board, which is made up of some of Australia's leading marketing practitioners.

Graduates in Marketing take up numerous roles in marketing management, advertising, market research and consulting. They work across sectors - in commercial, government and not-for-profit organisations. An increasing number of graduates end up in senior management positions, such as Managing Director, Chief Executive Officer (CEO) and Board Director.

The breadth of Marketing provides room for all kinds of people - those who see themselves having more general people and communication skills, are highly entrepreneurial, and those who see themselves as being highly analytical and creative. Marketing is central to any organisation's success and the demand for highly skilled marketers has never been stronger.

We encourage you to find out more about the Discipline's innovative programs, activities and people. And to discover more about what marketers do and what marketing is like at The University of Sydney, we invite you to view the short film produced by the marketing discipline's film unit.

Marketing Matters Blog

  • How to Give a Killer Presentation 23 May 2017

    As a marketer, have you thought about the importance of public speaking in your daily life? Whenever you are doing group work, in an interview, working on your consulting project, or pitching your ideas to your boss, it is so important to communicate your ideas persuasively and with clarity. The art of public speaking is not only about standing in front of a crowd confidently, it’s also about ... Read More

  • Learn to Fail like a #GirlBoss 18 May 2017

    Everybody loves a success story. But what’s interesting about Sophia Amoruso’s Netflix biopic ‘Girl Boss’ is that we already know the end of the story culminates with the bankruptcy of her fashion empire. Have you ever failed? Some people never fail because they’re too scared to try. For others, failing is a weekly, if not daily, event. One can only imagine how much worse it must feel to fail ... Read More

  • From sales and strategy to social innovation: where Master of Marketing led me 15 May 2017

    With many Master of Marketing (MoM) students graduating from the University of Sydney’s Business School soon, Marketing Matters is shining a light on some exceptional alumni. Will Wang is the first of two alumni in the graduation series to share where the Master of Marketing Program has led him and how it the consulting project in particular has benefited his career. Who is Will Wang? Hi MoM ... Read More

  • See all Marketing Matters Blog posts