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Discipline of Marketing

In the News

  • ‘Unlearn’ the purpose of business, leaders urged 03 Oct 2017

    MyBusiness, eGlobal Travel Media and The Daily Telegraph

    Staff Member: Ranjit Voola

    MyBusiness, eGlobal Travel Media and The Daily Telegraph quoted Dr Ranjit Voola on teaching business students about social issues instead of focusing on profiting. 2TM Tamworth also interviewed Associate Professor Ranjit Voola on the subject.

  • Bad festivals and closed bars — why can’t Sydney put on a good show for visitors? 02 Oct 2017

    Staff Member: Rohan Miller and the Gold Coast Bulletin quoted Dr Rohan Miller on how the lack of quality ‘pop-up’ events in Sydney could lead to their decline.

  • Yes and No campaigns slammed as ‘grubby second-hand car dealers’ 25 Sep 2017

    Mumbrella,, 2GB Sydney and 2SM Sydney, 2MCE Orange

    Staff Member: Vince Mitchell

    Professor Vince Mitchell was quoted by Mumbrella,, 2GB Sydney and 2SM Sydney, 2MCE Orange on the same-sex marriage survey campaigns. The article was syndicated across News Corp Australia online mastheads.

After experiencing rapid growth, we are now considered at the forefront of advancing Marketing knowledge through research and teaching, and a leading provider of undergraduate and post graduate Marketing education.

Our teaching and research benefit from strong links with business, professional associations and Government. We draw on the industry experience of our staff as well as the Discipline's Advisory Board, which is made up of some of Australia's leading marketing practitioners.

Graduates in Marketing take up numerous roles in marketing management, advertising, market research and consulting. They work across sectors - in commercial, government and not-for-profit organisations. An increasing number of graduates end up in senior management positions, such as Managing Director, Chief Executive Officer (CEO) and Board Director.

The breadth of Marketing provides room for all kinds of people - those who see themselves having more general people and communication skills, are highly entrepreneurial, and those who see themselves as being highly analytical and creative. Marketing is central to any organisation's success and the demand for highly skilled marketers has never been stronger.

We encourage you to find out more about the Discipline's innovative programs, activities and people. And to discover more about what marketers do and what marketing is like at The University of Sydney, we invite you to view the short film produced by the marketing discipline's film unit.

Marketing Matters Blog

  • End of Semester, End of an Era 24 Nov 2017

    Each semester in the Master of Marketing program, new students are welcomed into the fold and lasting bonds are formed that will endure long after graduation. This semester, we have been blessed with a strong cohort who have wholeheartedly embraced university life, engaging each other both in and outside the classroom. On Tuesday, we all got together at The Refectory to celebrate the end of a ... Read More

  • Do You Have Soft Skills To Be In The Workplace Of The Future? 21 Nov 2017

    As the workforce moves deeper into a the age of automation, why is it so hard to find the right candidates with the right skills? While many graduates have adequate technical skills, a large percentage lack soft skills like innovative and critical thinking, change and stakeholder management, and a drive for results.  As graduation approaches for Master of Marketing students at the University ... Read More

  • Australia says, ‘YES!’ to Same-Sex Marriage! 20 Nov 2017

    I’ve never been so proud to be an Aussie. After a hard slog of heated debates and intense rallying, finally the postal vote survey results have given LGBTI+ Australians the right to same-sex marriage with a majority vote of 61%. As a student in the Master of Marketing Program, my mind automatically wonders, ‘What’s next?’. How will same-sex marriage affect people’s perceptions of brands? What ... Read More

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