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Discipline of Marketing

In the News

  • Ranjit Voola on 2SER FM 16 Oct 2016

    2SER FM

    Staff Member: Ranjit Voola

    2SER FM interviewed with Associate Professor Ranjit Voola about the United Nations Sustainable Development Goals.

  • Social Good Summit 2016 11 Oct 2016

    2SER FM

    Staff Member: Ranjit Voola

    2SER interviewed Associate Professor Ranjit Voola about the Social Good Summit to be hosted at the University of Sydney this Saturday.

  • Stores are using big data to track their customers 06 Oct 2016

    Info-Europa, The Illawarra Mercury, Border Mail, Newcastle Herald, Warrnambool Standard and Burnie Advocate

    Staff Member: Donnel Briley and Steven Lu

    Info-Europa, The Illawarra Mercury, Border Mail, Newcastle Herald, Warrnambool Standard and Burnie Advocate published an article by Dr Steven Lu and Professor Donnel Briley about how companies analyse big data to target specific customers’ needs.

After experiencing rapid growth, we are now considered at the forefront of advancing Marketing knowledge through research and teaching, and a leading provider of undergraduate and post graduate Marketing education.

Our teaching and research benefit from strong links with business, professional associations and Government. We draw on the industry experience of our staff as well as the Discipline's Advisory Board, which is made up of some of Australia's leading marketing practitioners.

Graduates in Marketing take up numerous roles in marketing management, advertising, market research and consulting. They work across sectors - in commercial, government and not-for-profit organisations. An increasing number of graduates end up in senior management positions, such as Managing Director, Chief Executive Officer (CEO) and Board Director.

The breadth of Marketing provides room for all kinds of people - those who see themselves having more general people and communication skills, are highly entrepreneurial, and those who see themselves as being highly analytical and creative. Marketing is central to any organisation's success and the demand for highly skilled marketers has never been stronger.

We encourage you to find out more about the Discipline's innovative programs, activities and people. And to discover more about what marketers do and what marketing is like at The University of Sydney, we invite you to view the short film produced by the marketing discipline's film unit.

Marketing Matters Blog

  • How to make YouTube work for you. 22 Nov 2016

    When you see YouTube stars like Michelle Phan and Felix Kjellberg (PewDiePie) bringing in billions of dollars through their channels, you would want to start your own too. As tempting as it sounds, captivating and growing a massive audience for a sustained period of time takes much more work than it looks. YouTube might have the step-by-step of how to create your own channel, but there’s no real ... Read More

  • Why marketers should think ‘selfish, scared, stupid’ 11 Nov 2016

    ‘Selfish,’ ‘scared’ and ‘stupid’ may not be inspiring words, but business strategist Dan Gregory claims these should be on top of marketers’ mind when they think about their brand, product or campaign. Mr Gregory is co-founder of strategy and branding agency The Impossible Institute and co-author of the book Selfish, Scared and Stupid. He argues that three instincts--self-interest, fear and ... Read More

  • Stepping up your Instagram game 7 Nov 2016

    A lot of people are still trying to figure out how to crack the photography code when it comes to Instagram. It’s a very interesting platform where all your photos are side by side, below and above each other. If you're someone that wants to get exposure through Instagram and not just taking Sunday afternoon shots with Nan, here are a few tips that I have learnt over the years. credit: ... Read More

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