Find us on Facebook Find us on LinkedIn Follow us on Twitter Subscribe to our YouTube channel
Master of Marketing Graduate Certificate in Marketing Marketing Matters Blog

Discipline of Marketing

In the News

  • Woolworths cost cutting with reward program changes, say analysts 28 Apr 2016

    ABC (News 24, 666 Canberra)

    Staff Member: Rohan Miller

    Dr Rohan Miller was interviewed on ABC (News 24, 666 Canberra) about the business and market implications of Woolworths relaunching its partnership with the Qantas Frequent Flyer loyalty program.

  • Rohan Miller on Southern Cross Tasmania 20 Apr 2016

    Southern Cross Tasmania

    Staff Member: Rohan Miller

    Dr Rohan Miller from the Business School spoke to Southern Cross Tasmania about the cost of living in Australia compared to that of New Zealand.

  • Rohan Miller on 7 News 19 Apr 2016

    Channel 7

    Staff Member: Rohan Miller

    Dr Rohan Miller was interviewed on Channel 7 News (Sydney, Brisbane) about the high cost of living in Australia compared to New Zealand.

After experiencing rapid growth, we are now considered at the forefront of advancing Marketing knowledge through research and teaching, and a leading provider of undergraduate and post graduate Marketing education.

Our teaching and research benefit from strong links with business, professional associations and Government. We draw on the industry experience of our staff as well as the Discipline's Advisory Board, which is made up of some of Australia's leading marketing practitioners.

Graduates in Marketing take up numerous roles in marketing management, advertising, market research and consulting. They work across sectors - in commercial, government and not-for-profit organisations. An increasing number of graduates end up in senior management positions, such as Managing Director, Chief Executive Officer (CEO) and Board Director.

The breadth of Marketing provides room for all kinds of people - those who see themselves having more general people and communication skills, are highly entrepreneurial, and those who see themselves as being highly analytical and creative. Marketing is central to any organisation's success and the demand for highly skilled marketers has never been stronger.

We encourage you to find out more about the Discipline's innovative programs, activities and people. And to discover more about what marketers do and what marketing is like at The University of Sydney, we invite you to view the short film produced by the marketing discipline's film unit.

Marketing Matters Blog

  • Marketing Skills – What we need to learn 27 May 2016

    There was recently some market research conducted by Fractl & Moz that looked into 75 thousand listed jobs on indeed.com during June 2015. What came as a surprise to some is that marketing skills are in fact in high demand and will only continue to increase.  However, with that being said, recruitment agencies and those in charge of hiring to fill marketing positions are becoming much ... Read More

  • Personal Branding & Your Social CV 23 May 2016

    Life as we know it has changed from what it was a decade ago. Fast-forward to now and new tools of connection and education have arrived. The way we connect, learn and develop credentials is being turned upside down. While those native to the digital landscape have little problem moving through the learning curve of using and connecting, it seems few have realised the importance of these new ... Read More

  • Is the Consumer Always Right? 20 May 2016

    Image credit: http://www.bmgtoday.com A successful business is one with happy customers. The key element to earn customer loyalty is to consider the customer’s problems as your responsibility. Only then you can enjoy a wide network of happy customers, which brings business growth and success. “The customer is always right” is a well-known saying in the ... Read More

  • See all Marketing Matters Blog posts