Find us on Facebook Find us on LinkedIn Follow us on Twitter Subscribe to our YouTube channel
Master of Marketing video Sydney Marketing Society Blog Marketing Matters Blog

Discipline of Marketing

In the News

  • Gotta be First in line for iPhone 6 19 Aug 2014

    The Wire

    Staff Member: Marylouise Caldwell

    Radio Adelaide's The Wire interviews Associate Professor Marylouise Caldwell about the launch of the new iPhone 6 and why being the first to own it gives you social status.

  • Branded apps not so sweet for kids: new study shows children bombarded with logos and products 11 Aug 2014

    Daily Telegraph

    Staff Member: Teresa Davis

    The Daily Telegraph reported a University study reveals branded apps are influencing young people at unprecedented levels and quotes co-author, Associate Professor Teresa Davis from the Business School.

  • Profiting from poverty 15 Jul 2014

    Radio National Life Matters

    Staff Member: Ranjit Voola

    Dr Ranjit Voola is interviewed on Radio National's Life Matters program about the Business School's new unit, Poverty Alleviation and Profitability, which looks at how making a profit out of poverty may soon be a sustainable way of doing business.

After experiencing rapid growth, we are now considered at the forefront of advancing Marketing knowledge through research and teaching, and a leading provider of undergraduate and post graduate Marketing education.

Our teaching and research benefit from strong links with business, professional associations and Government. We draw on the industry experience of our staff as well as the Discipline's Advisory Board, which is made up of some of Australia's leading marketing practitioners.

Graduates in Marketing take up numerous roles in marketing management, advertising, market research and consulting. They work across sectors - in commercial, government and not-for-profit organisations. An increasing number of graduates end up in senior management positions, such as Managing Director, Chief Executive Officer (CEO) and Board Director.

The breadth of Marketing provides room for all kinds of people - those who see themselves having more general people and communication skills, are highly entrepreneurial, and those who see themselves as being highly analytical and creative. Marketing is central to any organisation's success and the demand for highly skilled marketers has never been stronger.

We encourage you to find out more about the Discipline's innovative programs, activities and people. And to discover more about what marketers do and what marketing is like at The University of Sydney, we invite you to view the short film produced by the marketing discipline's film unit.

Marketing Matters Blog

  • City of Melbourne – Re-branding for the Future 12 Sep 2014

    Having recently just visited Melbourne with Christine, I couldn’t help but notice the prominence of the city’s own branding. Whether it was on event tickets, billboards or magazines, Melbourne had been given a very clear identity, and one that perhaps is a lot more memorable than some of Australia’s other capital cities.  Re-branded by Landor Associates in 2009, the brief for this project ... Read More

  • Partners in Crime 10 Sep 2014

    Master of Marketing students go to Melbourne Although Salil and I both spent much of our Melbourne shopping weekend with our own vast retail agendas, we came together where, and when, it counted most. Our ‘shop until you drop’ instincts took control as we fought our way through the plethora of fabric, countless discounts, and long fitting room lines during a busy Monday afternoon at H&M. This ... Read More

  • Advertising: Our new best friend 5 Sep 2014

    Our first course of the semester is finally complete! MKTG6208 Marketing Communications came and went, but not without colourful friendships, a few all-nighters, and one very (hopefully) proud professor (Kate Charlton, featured below).   (Picture by Elle Liu – Current Student) The course took its students on an incredible journey through the ins and outs of the creative process within ... Read More

  • See all Marketing Matters Blog posts