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Discipline of Marketing

In the News

  • Ranjit Voola on 2SER FM 16 Oct 2016

    2SER FM

    Staff Member: Ranjit Voola

    2SER FM interviewed with Associate Professor Ranjit Voola about the United Nations Sustainable Development Goals.

  • Social Good Summit 2016 11 Oct 2016

    2SER FM

    Staff Member: Ranjit Voola

    2SER interviewed Associate Professor Ranjit Voola about the Social Good Summit to be hosted at the University of Sydney this Saturday.

  • Stores are using big data to track their customers 06 Oct 2016

    Info-Europa, The Illawarra Mercury, Border Mail, Newcastle Herald, Warrnambool Standard and Burnie Advocate

    Staff Member: Donnel Briley and Steven Lu

    Info-Europa, The Illawarra Mercury, Border Mail, Newcastle Herald, Warrnambool Standard and Burnie Advocate published an article by Dr Steven Lu and Professor Donnel Briley about how companies analyse big data to target specific customers’ needs.

After experiencing rapid growth, we are now considered at the forefront of advancing Marketing knowledge through research and teaching, and a leading provider of undergraduate and post graduate Marketing education.

Our teaching and research benefit from strong links with business, professional associations and Government. We draw on the industry experience of our staff as well as the Discipline's Advisory Board, which is made up of some of Australia's leading marketing practitioners.

Graduates in Marketing take up numerous roles in marketing management, advertising, market research and consulting. They work across sectors - in commercial, government and not-for-profit organisations. An increasing number of graduates end up in senior management positions, such as Managing Director, Chief Executive Officer (CEO) and Board Director.

The breadth of Marketing provides room for all kinds of people - those who see themselves having more general people and communication skills, are highly entrepreneurial, and those who see themselves as being highly analytical and creative. Marketing is central to any organisation's success and the demand for highly skilled marketers has never been stronger.

We encourage you to find out more about the Discipline's innovative programs, activities and people. And to discover more about what marketers do and what marketing is like at The University of Sydney, we invite you to view the short film produced by the marketing discipline's film unit.

Marketing Matters Blog

  • 7 Student Hacks You Will Not Want To Miss!!! 28 Mar 2017

    Once more, we find ourselves at the beginning of a new semester and intensive classes have already begun. For most, it’s exciting, but for some returning to student life can be a little stressful! I know there are lots of new students who want to make the most of their time this semester, so to make things a little easier for you to understand, we invited our Program Manager Anna Forte, to share ... Read More

  • Food for Thought 24 Mar 2017

    As the winner of the ‘Discipline of Marketing Prize for the Best Consulting Project Proposal’, Donna Hudson shares her experience working with WWF-Australia. Currently in her second semester of the Master of Marketing program 2017, Donna had to opportunity to assist them with working towards one of their key goals of drastically reducing food waste before 2021.  Consulting Project for Reducing ... Read More

  • It’s Time To Get With The Program 22 Mar 2017

    Welcome to the future, fellow marketers!  Hi, I’m Alyce! As one of your new ‘Marketing Matters’ bloggers, I’d like to take this opportunity to introduce myself, and my fellow bloggers- Bowie and Hazel. We want to welcome you to the University of Sydney, Business School’s official blog- your go-to source for all things marketing related. It’s always good to keep up-to-date. There are exciting ... Read More

  • See all Marketing Matters Blog posts