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Discipline of Marketing

In the News

  • Business students mix it with corporate big guns 01 Nov 2014

    Sydney Morning Herald

    Staff Member: Jeaney Yip

    Dr Jeaney Yip is quoted in a Sydney Morning Herald article about the benefits of university students taking part in competitions.

  • Racing clubs battle against the odds 01 Nov 2014

    Australian Financial Review

    Staff Member: Rohan Miller

    Dr Rohan Miller is quoted in an Australian Financial Review article about the Australian racing industry.

  • Fat Chance 13 Oct 2014

    ABC Four Corners

    Staff Member: Teresa Davis

    ABC Four Corners interviewed Associate Professor Teresa Davis from the Business School about marketing of fast foods to young people.

After experiencing rapid growth, we are now considered at the forefront of advancing Marketing knowledge through research and teaching, and a leading provider of undergraduate and post graduate Marketing education.

Our teaching and research benefit from strong links with business, professional associations and Government. We draw on the industry experience of our staff as well as the Discipline's Advisory Board, which is made up of some of Australia's leading marketing practitioners.

Graduates in Marketing take up numerous roles in marketing management, advertising, market research and consulting. They work across sectors - in commercial, government and not-for-profit organisations. An increasing number of graduates end up in senior management positions, such as Managing Director, Chief Executive Officer (CEO) and Board Director.

The breadth of Marketing provides room for all kinds of people - those who see themselves having more general people and communication skills, are highly entrepreneurial, and those who see themselves as being highly analytical and creative. Marketing is central to any organisation's success and the demand for highly skilled marketers has never been stronger.

We encourage you to find out more about the Discipline's innovative programs, activities and people. And to discover more about what marketers do and what marketing is like at The University of Sydney, we invite you to view the short film produced by the marketing discipline's film unit.

Marketing Matters Blog

  • A Recipe for Success? Why not try Restaurant Australia… 25 Nov 2014

    With people yearning for all things foodie and gastronomic, culinary desire is simmering and exuberance for food and wine has been sprinkled across the globe, resulting in chefs and winemaker’s being positioned as modern day rock stars. Yes ladies and gentleman, it is official, our world has gone ‘ga-ga’ in love with food.  With buzzwords such as “provenance” “degustation” and “hand crafted” ... Read More

  • Wandering Eyes 21 Nov 2014

    As marketers, our greatest goal will always be to find out why consumers do what they do; be it to purchase a certain item, chose to support a certain brand or not do either at all. Sure, every business keeps track of their sales, products and loyalty members, etc. But, analysing that data only gives us basic trends which simply aren’t enough to tell us what makes you tick. That’s why we now have ... Read More

  • Estée Lauder signs ‘Instagirl’ Kendall Jenner as New Face 19 Nov 2014

     (Source: Business Wire) In what turned out to be a surprise move in the beauty industry, Kendall Jenner announced over the weekend (on her social media accounts no less) that she was to be the new global face of Estée Lauder cosmetics. Now for those of you that have not heard of Jenner, you must at least have heard of her half-sister, pop culture phenomenon, Kim Kardashian. Jenner, although ... Read More

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