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Discipline of Marketing

In the News

  • Campaigns making a splash 04 Dec 2015

    China Daily Asia

    Staff Member: Rohan Miller

    Marketing strategies bolster profits as bottled water firms target health-conscious consumers.

  • Is 'shared value' corporate spin or a genuine game changer? 09 Nov 2015

    Australian Financial Review BOSS Magazine

    Staff Member: Ranjit Voola

    The Australian Financial Review's BOSS Magazine quoted Associate Professor Ranjit Voola about developing a formal framework for shared value.

  • The business of helping the poor for profit 04 Oct 2015

    ABC Radio National

    Staff Member: Ranjit Voola

    Associate Professor Ranjit Voola was interviewed on ABC Radio National's Sunday Extra about how investing in the world's poor is the way forward for business.

After experiencing rapid growth, we are now considered at the forefront of advancing Marketing knowledge through research and teaching, and a leading provider of undergraduate and post graduate Marketing education.

Our teaching and research benefit from strong links with business, professional associations and Government. We draw on the industry experience of our staff as well as the Discipline's Advisory Board, which is made up of some of Australia's leading marketing practitioners.

Graduates in Marketing take up numerous roles in marketing management, advertising, market research and consulting. They work across sectors - in commercial, government and not-for-profit organisations. An increasing number of graduates end up in senior management positions, such as Managing Director, Chief Executive Officer (CEO) and Board Director.

The breadth of Marketing provides room for all kinds of people - those who see themselves having more general people and communication skills, are highly entrepreneurial, and those who see themselves as being highly analytical and creative. Marketing is central to any organisation's success and the demand for highly skilled marketers has never been stronger.

We encourage you to find out more about the Discipline's innovative programs, activities and people. And to discover more about what marketers do and what marketing is like at The University of Sydney, we invite you to view the short film produced by the marketing discipline's film unit.

Marketing Matters Blog

  • What exactly is the ‘Internet of Things’? 28 Jan 2016

    For the last few years there has been a new phrase buzzing around the offices of many marketing departments. This phrase ‘Internet of Things’ is perhaps bigger than anyone yet dreams or realises. Last year it was reported that 51 per cent of marketing executives anticipate that the ‘Internet of Things’ (IoT) will revolutionise marketing practices by the year 2020. So what exactly is the IoT? ... Read More

  • Cadbury Creme Egg Catastrophe 18 Jan 2016

    The Cadbury Creme Egg has long since been a staple of Easter. The product itself has enjoyed somewhat of a cult following amassing more than 2.5 million people into its fan club. It therefore came as somewhat of a surprise that earlier this week the confectioner Cadbury announced that last year sales of its famous chocolate Creme Egg had fallen by over $12 million.Cadbury was purchased by the US ... Read More

  • David Bowie: A Tribute to an icon of music and marketing 13 Jan 2016

    As the world mourns the loss of another music legend this week, most will be thinking about his mesmerising music. For six decades David Bowie amazed, shocked and delighted his fans with songs about spacemen and life on mars. Many people may not appreciate what a true genius he was when it came to marketing his own personal brand and his music. Bowie’s career is one of constant evolution and ... Read More

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