Staff Member: Teresa Davis
Big food and drink companies are under fire from health advocates and parents for bombarding children with junk food advertising and sophisticated marketing techniques.
Nine MSN News
Staff Member: Jeaney Yip
A Christian pastor in Singapore stands accused of stealing more than $40 million from his own church to fund his wife's singing career.
Staff Member: Rohan Miller
Dr Rohan Miller has been interviewed by ABC TV News, on the topic of vicious dog attacks in NSW, and the state government response to the increased number of attacks on people.
After experiencing rapid growth, we are now considered at the forefront of advancing Marketing knowledge through research and teaching, and a leading provider of undergraduate and post graduate Marketing education.
Our teaching and research benefit from strong links with business, professional associations and Government. We draw on the industry experience of our staff as well as the Discipline's Advisory Board, which is made up of some of Australia's leading marketing practitioners.
Graduates in Marketing take up numerous roles in marketing management, advertising, market research and consulting. They work across sectors - in commercial, government and not-for-profit organisations. An increasing number of graduates end up in senior management positions, such as Managing Director, Chief Executive Officer (CEO) and Board Director.
The breadth of Marketing provides room for all kinds of people - those who see themselves having more general people and communication skills, are highly entrepreneurial, and those who see themselves as being highly analytical and creative. Marketing is central to any organisation's success and the demand for highly skilled marketers has never been stronger.
We encourage you to find out more about the Discipline's innovative programs, activities and people. And to discover more about what marketers do and what marketing is like at The University of Sydney, we invite you to view the short film produced by the marketing discipline's film unit.
If there was an Oscar for Marketing, this year the gold statue would definitely go to Samsung. If you have no idea why this is the case, you must have missed the most tweeted "selfie" of all time. As soon as Oscar host Ellen DeGeneres snapped the celebrity-stuffed selfie, including Meryl Streep, Kevin Spacey, Jared Leto, Bradley Cooper, Julia Roberts, Brad Pitt and Jennifer Lawrence using a ... Read More
LG Meteor Prank The LG, Korean electronics company created hidden camera prank advertisements to show off the clear image of their HD TV. Unknowing participants showed up to what they thought was a job interview, but were actually walking into the “ultra reality” of the LG TVs. Participants were secretly filmed, and their reactions to the episode have gone viral. LG successfully promoted the ... Read More
Air New Zealand is one of those special companies. I know I have a biased view, as I would definitely classify myself as a loyal customer. But the fact of the matter is that their new safety videos are creating quite a stir; a good stir. What began as a way to separate themselves from the competition (and gain the short attention span of their customers) has now become a tactic that ... Read More