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Discipline of Marketing

In the News

  • Upfront business school news and views 14 Sep 2014

    Financial Times

    Staff Member: Ranjit Voola

    Associate Professor Ranjit Voola's unit titled Poverty and Profitability was profiled in the Financial Times, Masters in Management Supplement.

  • Gotta be First in line for iPhone 6 19 Aug 2014

    The Wire

    Staff Member: Marylouise Caldwell

    Radio Adelaide's The Wire interviews Associate Professor Marylouise Caldwell about the launch of the new iPhone 6 and why being the first to own it gives you social status.

  • Branded apps not so sweet for kids: new study shows children bombarded with logos and products 11 Aug 2014

    Daily Telegraph

    Staff Member: Teresa Davis

    The Daily Telegraph reported a University study reveals branded apps are influencing young people at unprecedented levels and quotes co-author, Associate Professor Teresa Davis from the Business School.

After experiencing rapid growth, we are now considered at the forefront of advancing Marketing knowledge through research and teaching, and a leading provider of undergraduate and post graduate Marketing education.

Our teaching and research benefit from strong links with business, professional associations and Government. We draw on the industry experience of our staff as well as the Discipline's Advisory Board, which is made up of some of Australia's leading marketing practitioners.

Graduates in Marketing take up numerous roles in marketing management, advertising, market research and consulting. They work across sectors - in commercial, government and not-for-profit organisations. An increasing number of graduates end up in senior management positions, such as Managing Director, Chief Executive Officer (CEO) and Board Director.

The breadth of Marketing provides room for all kinds of people - those who see themselves having more general people and communication skills, are highly entrepreneurial, and those who see themselves as being highly analytical and creative. Marketing is central to any organisation's success and the demand for highly skilled marketers has never been stronger.

We encourage you to find out more about the Discipline's innovative programs, activities and people. And to discover more about what marketers do and what marketing is like at The University of Sydney, we invite you to view the short film produced by the marketing discipline's film unit.

Marketing Matters Blog

  • Travel Trinkets 1 Oct 2014

    I have been privileged enough to travel very many places in the world, which means, I have also been lucky enough to have saved some money to buy everyone at home little souvenirs from each of my destinations. But the gift I’m about to share with you is unlike any other I’ve ever seen – Melbourne mother and business women, Annette Chambers, officially has the most marketable travel trinket ever ... Read More

  • Monopoly No More 26 Sep 2014

    Hungry Jacks is throwing down just as much heat as their new counter campaign claims - Get your free food at Hungry Jacks instead of at ‘You Know Who.’ How much more clever and ruthless can you get? Hungry Jacks seems to be very, extremely, confident in the superiority of their food as opposed to their competitors who are giving out small concessions in their monopoly board game imitation. This ... Read More

  • When Beauty & Fashion Collide – Collaborations & Changing Expectations 24 Sep 2014

    Brand partnerships are no new feat in today’s collaborative marketing environment, and so when NARS Cosmetics announced their next collaboration during London Fashion Week, it came to no surprise that it would be with a fashion designer that closely echoed the brand’s own ethos, and whom they had worked with for many years. Although not completely obvious, designers in the fashion industry form ... Read More

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