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Discipline of Marketing News
China Telecom, Business School to explore research opportunities 04 Dec 2012
China Telecom and members of the Business School's Discipline of Marketing will explore opportunities for joint research projects and training when they meet this week. More
Researchers call for greater understanding of data privacy in digital age 27 Nov 2012
Dr. Terry Beed, Honorary Associate Professor in the Discipline of Marketing calls for more transparency on privacy protection in Australia, and for Australians to better understand what becomes of their information or how organisations use it. More
In the News
Data collection a growing threat to our privacy 30 May 2013
The Sydney Morning Herald
Staff Member: Terry Beed
Honarary Associate Professor Terry Beed has published an opinion piece in Fairfax Media on the risks involved with sharing private data on social media networks.
Online data collectors may breach privacy codes 30 Apr 2013
Sydney Morning Herald
Staff Member: Terry Beed
Sydney Morning Herald has published an interview with Honorary Associate Professor Terry Beed, Business School, regarding the explosion in the amount of personal data being collected online.
Fighting poverty and making profits 02 Apr 2013
The Borneo Insider
Staff Member: Ranjit Voola
The Borneo Insider has interviewed Dr Ranjit Voola, University of Sydney Business School, on his research into the potential for businesses to reap profits from microfinance projects in developing countries.
After experiencing rapid growth, we are now considered at the forefront of advancing Marketing knowledge through research and teaching, and a leading provider of undergraduate and post graduate Marketing education.
Our teaching and research benefit from strong links with business, professional associations and Government. We draw on the industry experience of our staff as well as the Discipline's Advisory Board, which is made up of some of Australia's leading marketing practitioners.
Graduates in Marketing take up numerous roles in marketing management, advertising, market research and consulting. They work across sectors - in commercial, government and not-for-profit organisations. An increasing number of graduates end up in senior management positions, such as Managing Director, Chief Executive Officer (CEO) and Board Director.
The breadth of Marketing provides room for all kinds of people - those who see themselves having more general people and communication skills, are highly entrepreneurial, and those who see themselves as being highly analytical and creative. Marketing is central to any organisation's success and the demand for highly skilled marketers has never been stronger.
We encourage you to find out more about the Discipline's innovative programs, activities and people. And to discover more about what marketers do and what marketing is like at The University of Sydney, we invite you to view the short film produced by the marketing discipline's film unit.
Marketing Matters Blog
Mid-year Intake closing soon! 18 Jun 2013
For the first time, the Master of Marketing programme is taking applications for the second semester. Whether it’s a career change, or taking the decision to broaden your skill-set, now’s the time to apply! I can confidently say that for myself, as well as my fellow Masters of Marketing students that semester one has been intense, but fulfilling. We’ve tried to share some of the things we ... Read More
Can Sushi change customer behaviour? 13 Jun 2013
I came across this interesting article about a Sushi Restaurant in New York City, bucking the American tradition of tipping. Brought to attention by food critic, Ryan Sutton, Sushi Yasuda has implemented a “Gratuities not accepted” rule. In Ryan’s blog post, he goes into detail behind the owner’s decision to cut out tipping. The main reason, as explained on the restaurant’s receipt, is that ... Read More
News digest: with Elena 11 Jun 2013
It’s great news that the first semester is behind us. Honestly, it wasn’t easy. And it’s not just my personal feelings as international student, being pretty unfamiliar with a new study environment from the very beginning. Communicating with other classmates, it seems we all have made sacrifices to ensure good study results. After taking a long breath…hooray! I am on the surface again. So I’ ... Read More
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