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Discipline of Marketing

In the News

  • Social media voice not new, just louder 04 Apr 2015

    Sydney Morning Herald and The Age

    Staff Member: Rohan Miller

    The Sydney Morning Herald and The Age quote Dr Rohan Miller about how social media can give customers a voice.

  • Shoppers play safe with food from Oz 28 Feb 2015

    The Daily Telegraph and Weekend Gold Coast Bulletin

    Staff Member: Rohan Miller

    Dr Rohan Miller is quoted in an article about the shift towards food labelling focusing on Australian-made products in the wake of an outbreak of hepatitis A which has been linked to frozen mixed berries.

  • Is wellness the new status symbol? 23 Jan 2015

    Sydney Morning Herald and The Southland Times

    Staff Member: Rohan Miller

    Dr Rohan Miller weighs in on wellness as the new status symbol in an article published in the Sydney Morning Herald and the Southland Times (NZ).

After experiencing rapid growth, we are now considered at the forefront of advancing Marketing knowledge through research and teaching, and a leading provider of undergraduate and post graduate Marketing education.

Our teaching and research benefit from strong links with business, professional associations and Government. We draw on the industry experience of our staff as well as the Discipline's Advisory Board, which is made up of some of Australia's leading marketing practitioners.

Graduates in Marketing take up numerous roles in marketing management, advertising, market research and consulting. They work across sectors - in commercial, government and not-for-profit organisations. An increasing number of graduates end up in senior management positions, such as Managing Director, Chief Executive Officer (CEO) and Board Director.

The breadth of Marketing provides room for all kinds of people - those who see themselves having more general people and communication skills, are highly entrepreneurial, and those who see themselves as being highly analytical and creative. Marketing is central to any organisation's success and the demand for highly skilled marketers has never been stronger.

We encourage you to find out more about the Discipline's innovative programs, activities and people. And to discover more about what marketers do and what marketing is like at The University of Sydney, we invite you to view the short film produced by the marketing discipline's film unit.

Marketing Matters Blog

  • McDonalds Australia transforms fast-food experience 20 Apr 2015

    Would you like a brioche bun, caramelized onion and fried in a wire basket with that? The idea of inventing an inspiring a creative dish leads itself back to the food programs that have taken Australia by storm. With shows such as Masterchef and My Kitchen Rules, society is increasingly becoming more experimental with “gourmet” foods and starting to be more health conscious about what ... Read More

  • Living in a world of Consumption 17 Apr 2015

    Today's contemporary society lives in a culture full of consumtion where one must consume in order to survive. However, if you love fashion and consuming carbohydrates, you will love this article! New York designer Chloe Wise exhibits her artistic interests in her new collection “ Pissing, Shmoozing and Looking away”, of sculptures that look good enough to eat! Through the duality of the word ... Read More

  • Mergers & Acquisitions – Brand Building 101 14 Apr 2015

    In the past month or so there’s been a lot of talk about different brands in the fashion industry being taken over, or merging with other companies. Although it’s not an unfamiliar occurrence in any industry, two big names have come up in the conversation so far; the first of which is Karmaloop (an online retailer specialising in street wear), and the second is Net-a-Porter (an online retailer ... Read More

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