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Discipline of Marketing

In the News

  • Fun's in the fringe at Australia's 'dreary' election 27 Jun 2016


    Staff Member: Rohan Miller

    BBC (UK) quoted Dr Rohan Miller about the contrast between Australia’s Federal Election campaign and Britain's EU referendum and the United States presidential campaign.

  • Rohan Miller on 2UE Sydney 15 Jun 2016

    2UE Sydney

    Staff Member: Rohan Miller

    Dr Rohan Miller was interviewed on 2UE Sydney about the NSW Government’s lockout laws, which are currently under review.

  • Woolworths label shuffle won't outpace Aldi's growth, says analyst 07 Jun 2016

    AAP Newswire, The Guardian, 6PR Perth, 720 ABC Perth, Hobart Mercury, Gold Coast Bulletin, Business Insider, SBS World News, and Smart Company

    Staff Member: Teresa Davis

    AAP Newswire, The Guardian, Hobart Mercury, Gold Coast Bulletin, Business Insider, SBS World News, and Smart Company interviewed Associate Professor Teresa Davis about how Woolworths’ decision to phase out its Select brand will impact on Aldi’s place in the market.

After experiencing rapid growth, we are now considered at the forefront of advancing Marketing knowledge through research and teaching, and a leading provider of undergraduate and post graduate Marketing education.

Our teaching and research benefit from strong links with business, professional associations and Government. We draw on the industry experience of our staff as well as the Discipline's Advisory Board, which is made up of some of Australia's leading marketing practitioners.

Graduates in Marketing take up numerous roles in marketing management, advertising, market research and consulting. They work across sectors - in commercial, government and not-for-profit organisations. An increasing number of graduates end up in senior management positions, such as Managing Director, Chief Executive Officer (CEO) and Board Director.

The breadth of Marketing provides room for all kinds of people - those who see themselves having more general people and communication skills, are highly entrepreneurial, and those who see themselves as being highly analytical and creative. Marketing is central to any organisation's success and the demand for highly skilled marketers has never been stronger.

We encourage you to find out more about the Discipline's innovative programs, activities and people. And to discover more about what marketers do and what marketing is like at The University of Sydney, we invite you to view the short film produced by the marketing discipline's film unit.

Marketing Matters Blog

  • Marketing to Millennials 18 Jul 2016

    Image credit: In today’s workforce, there are three types of primary generations. They include baby boomers, generation X and then finally, the millennials. All those born between 1981 and 2000 are labeled as millennials. In America they make up 41% of the total U.S population and in Australia they are around 20% of the total population. Marketing Tips for Millennials 1) ... Read More

  • Coding: The language of the future 11 Jul 2016

    Education and technology have become an integral part of today’s society. The need to teach our children more computational ways of thinking has been further reflected in the government’s incentive to drive more STEM (science, technology, engineering, math’s) related subjects, and more recently the development of a digital technologies curriculum that addresses the situation. Within ... Read More

  • How marketers are using neuroscience to control what we buy 1 Jul 2016

     Image credit: It is a common practice for consumers to spend on luxury goods. However, know that there is a trick behind you spending so much on these products.  Blame the marketers who are now becoming very clever in controlling what you buy. According to previous studies, people will buy products that are called expensive and ignore the quality of the ... Read More

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