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Discipline of Marketing

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After experiencing rapid growth, we are now considered at the forefront of advancing Marketing knowledge through research and teaching, and a leading provider of undergraduate and post graduate Marketing education.

Our teaching and research benefit from strong links with business, professional associations and Government. We draw on the industry experience of our staff as well as the Discipline's Advisory Board, which is made up of some of Australia's leading marketing practitioners.

Graduates in Marketing take up numerous roles in marketing management, advertising, market research and consulting. They work across sectors - in commercial, government and not-for-profit organisations. An increasing number of graduates end up in senior management positions, such as Managing Director, Chief Executive Officer (CEO) and Board Director.

The breadth of Marketing provides room for all kinds of people - those who see themselves having more general people and communication skills, are highly entrepreneurial, and those who see themselves as being highly analytical and creative. Marketing is central to any organisation's success and the demand for highly skilled marketers has never been stronger.

We encourage you to find out more about the Discipline's innovative programs, activities and people. And to discover more about what marketers do and what marketing is like at The University of Sydney, we invite you to view the short film produced by the marketing discipline's film unit.

Marketing Matters Blog

  • 6 Brands Using Innovative Marketing Strategies 23 Aug 2017

    When it comes to marketing strategies, it helps to have a competitive edge. The most successful campaigns are those, which are not only creative with a clear message, they also consider a range of other factors like a brand’s value proposition, sustainable competitive advantages and most importantly their customers. For the last six weeks, in Innovative Marketing Strategies MKTG6203, USYD ... Read More

  • The Storytellers’ Secret Weapon 18 Aug 2017

    Being able to understand the archetype of your brand, and that of your competitors, is a powerful tool in a marketers shed! It can be used to produce content, review branding, or understand competitor dynamics. You may have heard a reference to archetypes being thrown around in different presentations, discussions or from Contemporary Consumer Behaviour back in semester 1. What a Hero. ... Read More

  • The Privacy Trade-Off 14 Aug 2017

    What is privacy? And just what kind of price are consumers willing to pay for theirs? Web services such as Facebook and Google may be 'free', but the truth is that being connected does come at a cost. Targeted ads provide value for customers, but challenge the traditional need for privacy. So when the law hasn't yet evolved in response to the collection of big data, how do we know where to draw ... Read More

  • See all Marketing Matters Blog posts