Find us on Facebook Find us on LinkedIn Follow us on Twitter Subscribe to our YouTube channel
Master of Marketing Graduate Certificate in Marketing Marketing Matters Blog

Discipline of Marketing

In the News

  • Shoppers play safe with food from Oz 28 Feb 2015

    The Daily Telegraph and Weekend Gold Coast Bulletin

    Staff Member: Rohan Miller

    Dr Rohan Miller is quoted in an article about the shift towards food labelling focusing on Australian-made products in the wake of an outbreak of hepatitis A which has been linked to frozen mixed berries.

  • Is wellness the new status symbol? 23 Jan 2015

    Sydney Morning Herald and The Southland Times

    Staff Member: Rohan Miller

    Dr Rohan Miller weighs in on wellness as the new status symbol in an article published in the Sydney Morning Herald and the Southland Times (NZ).

  • Bottle shops angry over Smirnoff price packaging stipulation 21 Jan 2015

    Sydney Morning Herald and Canberra Times

    Staff Member: Rohan Miller

    Dr Rohan Miller is quoted in an article about liquor multinational Diageo advertising pricing on the packaging of its alcoholic products.

After experiencing rapid growth, we are now considered at the forefront of advancing Marketing knowledge through research and teaching, and a leading provider of undergraduate and post graduate Marketing education.

Our teaching and research benefit from strong links with business, professional associations and Government. We draw on the industry experience of our staff as well as the Discipline's Advisory Board, which is made up of some of Australia's leading marketing practitioners.

Graduates in Marketing take up numerous roles in marketing management, advertising, market research and consulting. They work across sectors - in commercial, government and not-for-profit organisations. An increasing number of graduates end up in senior management positions, such as Managing Director, Chief Executive Officer (CEO) and Board Director.

The breadth of Marketing provides room for all kinds of people - those who see themselves having more general people and communication skills, are highly entrepreneurial, and those who see themselves as being highly analytical and creative. Marketing is central to any organisation's success and the demand for highly skilled marketers has never been stronger.

We encourage you to find out more about the Discipline's innovative programs, activities and people. And to discover more about what marketers do and what marketing is like at The University of Sydney, we invite you to view the short film produced by the marketing discipline's film unit.

Marketing Matters Blog

  • How Jamie Oliver can teach us more than how to just cook Carbonara 4 Mar 2015

    A chef. A restaurateur. A business man. An author. A TV personality. A campaigner.  A publisher. A brand. Yep, there’s no denying it. Jamie Oliver is one busy lad. However, if you peer beyond the flannel button-ups, cheeky grin and cockney accent, do not be fooled, as this “boy next door” is definitely no accidental global sensation. British Chef, Jamie Oliver – More of a brand than a chef, ... Read More

  • Google Targets the Collaborative Economy 2 Mar 2015

    The term ‘collaborative economy’ has been floating around a lot in the past few years, with companies such as Airbnb & Uber transforming their respective industries by providing services as you need them, and through much more efficient (and usually cheaper) means. For those of you unaware of this term, it basically refers to an economic model within which people obtain goods and services from ... Read More

  • Virtual Reality hits New York Fashion Week 25 Feb 2015

    It’s that time of the year again when the fashion pack jet off for a month of Fall/Winter shows across the world’s most fashionable cities. With the first stop being New York Fashion Week, I was hoping to have some innovative branding efforts to report on, and was not disappointed when I came across the news that designer Rebecca Minkoff had filmed her Fall 2015 collection in preparation for ... Read More

  • See all Marketing Matters Blog posts