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Discipline of Marketing

In the News

  • Fat Chance 13 Oct 2014

    ABC Four Corners

    Staff Member: Teresa Davis

    ABC Four Corners interviewed Associate Professor Teresa Davis from the Business School about marketing of fast foods to young people.

  • Upfront business school news and views 14 Sep 2014

    Financial Times

    Staff Member: Ranjit Voola

    Associate Professor Ranjit Voola's unit titled Poverty and Profitability was profiled in the Financial Times, Masters in Management Supplement.

  • Gotta be First in line for iPhone 6 19 Aug 2014

    The Wire

    Staff Member: Marylouise Caldwell

    Radio Adelaide's The Wire interviews Associate Professor Marylouise Caldwell about the launch of the new iPhone 6 and why being the first to own it gives you social status.

After experiencing rapid growth, we are now considered at the forefront of advancing Marketing knowledge through research and teaching, and a leading provider of undergraduate and post graduate Marketing education.

Our teaching and research benefit from strong links with business, professional associations and Government. We draw on the industry experience of our staff as well as the Discipline's Advisory Board, which is made up of some of Australia's leading marketing practitioners.

Graduates in Marketing take up numerous roles in marketing management, advertising, market research and consulting. They work across sectors - in commercial, government and not-for-profit organisations. An increasing number of graduates end up in senior management positions, such as Managing Director, Chief Executive Officer (CEO) and Board Director.

The breadth of Marketing provides room for all kinds of people - those who see themselves having more general people and communication skills, are highly entrepreneurial, and those who see themselves as being highly analytical and creative. Marketing is central to any organisation's success and the demand for highly skilled marketers has never been stronger.

We encourage you to find out more about the Discipline's innovative programs, activities and people. And to discover more about what marketers do and what marketing is like at The University of Sydney, we invite you to view the short film produced by the marketing discipline's film unit.

Marketing Matters Blog

  • Brandy Melville taps into the Instagram Generation 30 Oct 2014

    Ever since completing our Innovative Marketing Strategies unit, I’ve been on the look out for brands that have truly embraced a ‘never done before’ marketing strategy. It was only until I was trailing through my ‘cool strategies’ bookmark folder (truly innovative name, I know), that I stumbled back upon an article I had read a few weeks back. The article profiled Californian womenswear brand, ... Read More

  • McDonald’s Australia goes Gourmet 24 Oct 2014

    Personalisation seems to be the focus of McDonald’s Australia’s strategy this year, as is made clear by their latest offering of the ‘Create Your Taste’ gourmet burger menu. Not long ago we spoke about a similar campaign run by the fast food chain (i.e. the ‘McMate’ burger), in which they encouraged the Australian public to design a new burger option for their national menu, and then vote for the ... Read More

  • Business and Social Responsibility 22 Oct 2014

    Many people complain about the terrible things we’re doing to our world. But one problem that we just can’t seem to help is the fact that there are more and more people in the world population every year. Realistically, this has the largest impact on any given nation’s economy. More people means the need to create more jobs; more jobs means the need to further spread money and resources, both ... Read More

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