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Discipline of Marketing

In the News

  • Junk food advertising to kids 25 Nov 2013

    Choice

    Staff Member: Teresa Davis

    Big food and drink companies are under fire from health advocates and parents for bombarding children with junk food advertising and sophisticated marketing techniques.

  • Pastor allegedly stole $40m for wife's pop star career 08 Oct 2013

    Nine MSN News

    Staff Member: Jeaney Yip

    A Christian pastor in Singapore stands accused of stealing more than $40 million from his own church to fund his wife's singing career.

  • Vicious dog attack 24 Aug 2013

    ABC News

    Staff Member: Rohan Miller

    Dr Rohan Miller has been interviewed by ABC TV News, on the topic of vicious dog attacks in NSW, and the state government response to the increased number of attacks on people.

After experiencing rapid growth, we are now considered at the forefront of advancing Marketing knowledge through research and teaching, and a leading provider of undergraduate and post graduate Marketing education.

Our teaching and research benefit from strong links with business, professional associations and Government. We draw on the industry experience of our staff as well as the Discipline's Advisory Board, which is made up of some of Australia's leading marketing practitioners.

Graduates in Marketing take up numerous roles in marketing management, advertising, market research and consulting. They work across sectors - in commercial, government and not-for-profit organisations. An increasing number of graduates end up in senior management positions, such as Managing Director, Chief Executive Officer (CEO) and Board Director.

The breadth of Marketing provides room for all kinds of people - those who see themselves having more general people and communication skills, are highly entrepreneurial, and those who see themselves as being highly analytical and creative. Marketing is central to any organisation's success and the demand for highly skilled marketers has never been stronger.

We encourage you to find out more about the Discipline's innovative programs, activities and people. And to discover more about what marketers do and what marketing is like at The University of Sydney, we invite you to view the short film produced by the marketing discipline's film unit.

Marketing Matters Blog

  • How co-creation is defining a new direction for Airbnb 16 Apr 2014

    If you’re not familiar with Airbnb, then to put it simply, you’re not travelling the right way. Sure, we could all simply check into a hotel when we get to a foreign city, but in many ways this distances us from the sense of place and marginalises us to the category of a tourist. In the search for something more authentic, an experience with purpose, Airbnb connects property owners with short ... Read More

  • Inspired by TEDx: What's your greatest lesson to share? 15 Apr 2014

    As marketing students, we may still have a lot to learn in the field, but what we’re already known for is effectively sharing and spreading the knowledge and skills we currently possess. With such a special organisation like TEDx arriving in Sydney in such a short time, what better way to spread experience than to get involved! For those who are not familiar with TEDx, it’s an organisation based ... Read More

  • A Marketer’s Guide to the Business of the Blog 11 Apr 2014

    Blogging as a full-time job, in this day and age, is no new concept. There are countless blogger success stories out there for you to discover; whether it be 'Beauty Guru', Michelle Phan (who not only has her own makeup line, but also regularly collaborates with big name brands such as American Vogue, Lancome, Dr Pepper etc), to fashion blogger 'Tavi' (who started her blog at tender age of 12, ... Read More

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