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Discipline of Marketing

In the News

  • Business students mix it with corporate big guns 01 Nov 2014

    Sydney Morning Herald

    Staff Member: Jeaney Yip

    Dr Jeaney Yip is quoted in a Sydney Morning Herald article about the benefits of university students taking part in competitions.

  • Racing clubs battle against the odds 01 Nov 2014

    Australian Financial Review

    Staff Member: Rohan Miller

    Dr Rohan Miller is quoted in an Australian Financial Review article about the Australian racing industry.

  • Fat Chance 13 Oct 2014

    ABC Four Corners

    Staff Member: Teresa Davis

    ABC Four Corners interviewed Associate Professor Teresa Davis from the Business School about marketing of fast foods to young people.

After experiencing rapid growth, we are now considered at the forefront of advancing Marketing knowledge through research and teaching, and a leading provider of undergraduate and post graduate Marketing education.

Our teaching and research benefit from strong links with business, professional associations and Government. We draw on the industry experience of our staff as well as the Discipline's Advisory Board, which is made up of some of Australia's leading marketing practitioners.

Graduates in Marketing take up numerous roles in marketing management, advertising, market research and consulting. They work across sectors - in commercial, government and not-for-profit organisations. An increasing number of graduates end up in senior management positions, such as Managing Director, Chief Executive Officer (CEO) and Board Director.

The breadth of Marketing provides room for all kinds of people - those who see themselves having more general people and communication skills, are highly entrepreneurial, and those who see themselves as being highly analytical and creative. Marketing is central to any organisation's success and the demand for highly skilled marketers has never been stronger.

We encourage you to find out more about the Discipline's innovative programs, activities and people. And to discover more about what marketers do and what marketing is like at The University of Sydney, we invite you to view the short film produced by the marketing discipline's film unit.

Marketing Matters Blog

  • JetBlue: “Happy Jetting” 16 Dec 2014

    Let me just start with the image below - it says quite a lot: Not only does this quick message make you stop dead in your tracks, it actually makes you giggle a bit and feel like someone cares about you for the first time in aviation history! It’s so short and sweet, quirky, and different, that you really feel like your needs are being understood, especially while traveling. And personally ... Read More

  • Christmas Marketing Tools – The Advent Calendar 12 Dec 2014

    An advent calendar in itself is no new concept, but for many brands it is increasingly becoming a unique marketing opportunity to connect with consumers during the festive season. Without misplacing the religious value of an advent calendar, for many people it has come to represent a countdown to Christmas, and anticipation for the impending holiday season. Although we’re perhaps quite familiar ... Read More

  • Keep Learning How to Play: The Evolving Retail environment 9 Dec 2014

    Most marketing executives in the alcohol industry believe that they require two fields of expertise: one in marketing and the other in their liquor category; for me that is wine. Too often however, liquor-marketing executives forget the broader segment alcohol falls into; retail and the number of disciplines required to compete in a largely saturated retail environment. The retail landscape ... Read More

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