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Discipline of Marketing

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After experiencing rapid growth, we are now considered at the forefront of advancing Marketing knowledge through research and teaching, and a leading provider of undergraduate and post graduate Marketing education.

Our teaching and research benefit from strong links with business, professional associations and Government. We draw on the industry experience of our staff as well as the Discipline's Advisory Board, which is made up of some of Australia's leading marketing practitioners.

Graduates in Marketing take up numerous roles in marketing management, advertising, market research and consulting. They work across sectors - in commercial, government and not-for-profit organisations. An increasing number of graduates end up in senior management positions, such as Managing Director, Chief Executive Officer (CEO) and Board Director.

The breadth of Marketing provides room for all kinds of people - those who see themselves having more general people and communication skills, are highly entrepreneurial, and those who see themselves as being highly analytical and creative. Marketing is central to any organisation's success and the demand for highly skilled marketers has never been stronger.

We encourage you to find out more about the Discipline's innovative programs, activities and people. And to discover more about what marketers do and what marketing is like at The University of Sydney, we invite you to view the short film produced by the marketing discipline's film unit.

Marketing Matters Blog

  • Marketing Campaign: Melanoma Likes Me 6 Oct 2015

    Oh boy, what a wonderful long sunny weekend! As the temperatures sizzled and the beaches packed, I couldn’t but help think about one of the best marketing campaigns of the year. Aussies love the sun, and love telling friends about it on social media. But every time we do, we make a new friend, _melenoma. Melanoma is a skin cancer that kills 1500 Australians each year and is the most lethal ... Read More

  • Mobile Marketing for the Oldies 30 Sep 2015

    When you think of marketing to “Older People” what comes to mind? Is it images of retired couples sitting back in a rocking chair? Is it couples that still have a so-called “brick” as a mobile telephone? Make no mistake here; these misconceptions in marketing for the elderly should be cleared up straight away. In today’s ever-evolving technological world, brands and companies tend to overlook ... Read More

  • Ambush marketing: A threat or an opportunity? 28 Sep 2015

    Ambush marketing is a strategy in which advertisers “ambush” or take over an event to gain exposure for an advertising purpose. The unauthorised use of an event for marketing publicity it not a new phenomenon. The first recognised example of ambush marketing came shortly after VISA was made an official sponsor of the 1984 Summer Olympic games over its rival American Express. The phrase "ambush ... Read More

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