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Discipline of Marketing

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After experiencing rapid growth, we are now considered at the forefront of advancing Marketing knowledge through research and teaching, and a leading provider of undergraduate and post graduate Marketing education.

Our teaching and research benefit from strong links with business, professional associations and Government. We draw on the industry experience of our staff as well as the Discipline's Advisory Board, which is made up of some of Australia's leading marketing practitioners.

Graduates in Marketing take up numerous roles in marketing management, advertising, market research and consulting. They work across sectors - in commercial, government and not-for-profit organisations. An increasing number of graduates end up in senior management positions, such as Managing Director, Chief Executive Officer (CEO) and Board Director.

The breadth of Marketing provides room for all kinds of people - those who see themselves having more general people and communication skills, are highly entrepreneurial, and those who see themselves as being highly analytical and creative. Marketing is central to any organisation's success and the demand for highly skilled marketers has never been stronger.

We encourage you to find out more about the Discipline's innovative programs, activities and people. And to discover more about what marketers do and what marketing is like at The University of Sydney, we invite you to view the short film produced by the marketing discipline's film unit.

Marketing Matters Blog

  • New Semester, New Journey 28 Jul 2017

    August is nearly upon us, which means the end of studies for many students from USYD's Master of Marketing program. Not the end of the road per se, but the beginning of a new exciting chapter in their lives, careers and future projects. For the rest of us, the journey continues in semester two and we are ready to welcome many more new students into our MoM family. New students, here's your ... Read More

  • Katy Perry To Witness Myer’s Comeback 25 Jul 2017

    Australia’s retail sector is in trouble. The $300 billion, over-crowded and highly competitive industry’s marketing strategies are getting more creative in order to secure top-of-mind awareness. It’s no wonder that retailers like Myer are partnering with superstar influencers to lift sales in the midst of a stale trading environment. Fans set to Witness a change. Perry, who released her fourth ... Read More

  • For When Life Doesn't Wait 21 Jul 2017

    Afterpay. Why pay now when you can pay later? Everyone wants to live in the moment and face the consequences tomorrow. It's a wonderful concept that delves right to the heart of what consumers want. But is it really what they need? Previously Marketing Matters explored the future of Bricks and Mortar upon the ushering of a more sophisticated online shopping experience - something that is ... Read More

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