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Discipline of Marketing

In the News

  • Sweet Talks Sour 25 Jul 2016

    Gold Coast Bulletin

    Staff Member: Teresa Davis

    The Gold Coast Bulletin quoted Professor Teresa David on the marketing strategy using by food and drink companies to target children.

  • Teresa Davis on 666 ABC Canberra 25 Jul 2016

    666 ABC Canberra

    Staff Member: Teresa Davis

    Associate Professor Teresa Davis was interviewed on 666 ABC Canberra about Woolworths’ business model overhaul which will see the loss of many jobs.

  • Rohan Miller on 702 ABC Sydney 24 Jul 2016

    702 ABC Sydney

    Staff Member: Rohan Miller

    702 ABC Sydney interviewed Dr Rohan Miller about a study on the use of self-service registers at supermarkets, which can encourage theft.

After experiencing rapid growth, we are now considered at the forefront of advancing Marketing knowledge through research and teaching, and a leading provider of undergraduate and post graduate Marketing education.

Our teaching and research benefit from strong links with business, professional associations and Government. We draw on the industry experience of our staff as well as the Discipline's Advisory Board, which is made up of some of Australia's leading marketing practitioners.

Graduates in Marketing take up numerous roles in marketing management, advertising, market research and consulting. They work across sectors - in commercial, government and not-for-profit organisations. An increasing number of graduates end up in senior management positions, such as Managing Director, Chief Executive Officer (CEO) and Board Director.

The breadth of Marketing provides room for all kinds of people - those who see themselves having more general people and communication skills, are highly entrepreneurial, and those who see themselves as being highly analytical and creative. Marketing is central to any organisation's success and the demand for highly skilled marketers has never been stronger.

We encourage you to find out more about the Discipline's innovative programs, activities and people. And to discover more about what marketers do and what marketing is like at The University of Sydney, we invite you to view the short film produced by the marketing discipline's film unit.

Marketing Matters Blog

  • Top 3 Marketing Trends for Q3-Q4 2016 29 Jul 2016

    Image credit: Context, relevance and delivery with efficiency, if these aren’t the topics under discussion in your organisation, perhaps you are not focusing on the right ones. One thing that you should understand is that businesses need to have a very clear focus on the expectations, demands and needs of their customers. And what you shouldn’t forget is that the customer ... Read More

  • The Impact of Pokémon GO on Marketing 26 Jul 2016

    Image credit: Three weeks ago a game that is changing the landscape of gaming as we speak was released. Pokémon GO is the most talked-about game right now, with statistics indicating its popularity above that of even Twitter. Millions of people around the world are exploring their towns and cities looking for new Pokémon’s to catch, train and battle. People of every age group are ... Read More

  • Marketing to Millennials 18 Jul 2016

    Image credit: In today’s workforce, there are three types of primary generations. They include baby boomers, generation X and then finally, the millennials. All those born between 1981 and 2000 are labeled as millennials. In America they make up 41% of the total U.S population and in Australia they are around 20% of the total population. Marketing Tips for Millennials 1) ... Read More

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