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Discipline of Marketing

In the News

  • Shoppers play safe with food from Oz 28 Feb 2015

    The Daily Telegraph and Weekend Gold Coast Bulletin

    Staff Member: Rohan Miller

    Dr Rohan Miller is quoted in an article about the shift towards food labelling focusing on Australian-made products in the wake of an outbreak of hepatitis A which has been linked to frozen mixed berries.

  • Is wellness the new status symbol? 23 Jan 2015

    Sydney Morning Herald and The Southland Times

    Staff Member: Rohan Miller

    Dr Rohan Miller weighs in on wellness as the new status symbol in an article published in the Sydney Morning Herald and the Southland Times (NZ).

  • Bottle shops angry over Smirnoff price packaging stipulation 21 Jan 2015

    Sydney Morning Herald and Canberra Times

    Staff Member: Rohan Miller

    Dr Rohan Miller is quoted in an article about liquor multinational Diageo advertising pricing on the packaging of its alcoholic products.

After experiencing rapid growth, we are now considered at the forefront of advancing Marketing knowledge through research and teaching, and a leading provider of undergraduate and post graduate Marketing education.

Our teaching and research benefit from strong links with business, professional associations and Government. We draw on the industry experience of our staff as well as the Discipline's Advisory Board, which is made up of some of Australia's leading marketing practitioners.

Graduates in Marketing take up numerous roles in marketing management, advertising, market research and consulting. They work across sectors - in commercial, government and not-for-profit organisations. An increasing number of graduates end up in senior management positions, such as Managing Director, Chief Executive Officer (CEO) and Board Director.

The breadth of Marketing provides room for all kinds of people - those who see themselves having more general people and communication skills, are highly entrepreneurial, and those who see themselves as being highly analytical and creative. Marketing is central to any organisation's success and the demand for highly skilled marketers has never been stronger.

We encourage you to find out more about the Discipline's innovative programs, activities and people. And to discover more about what marketers do and what marketing is like at The University of Sydney, we invite you to view the short film produced by the marketing discipline's film unit.

Marketing Matters Blog

  • Big Bands & Branding – What lies ahead for One Direction? 30 Mar 2015

    From left to right: Liam Payne, Niall Horan, Louis Tomlinson, Zayn Malik & Harry Styles (Source: Sugarscape) In news that had teenagers all over the world gasping for air, Zayn Malik announced his departure from One Direction after spending five years as part of the chart-topping British boy band. As a low-key fan of the group (and dedicated marketer), what I was most concerned about was the ... Read More

  • Something’s Wrong with this Picture… 27 Mar 2015

    I commute to work every day, and I’ve noticed a bunch of interesting advertisements placed in the bus stand media window. First, it was for the old computer game known as “The Sims”, where you build a little life and a house for your virtual character. It was super fun, but even more fun when you figured out the cheat code to make yourself more money and build a bigger house! It was cool to see ... Read More

  • Snickers Cashes in on Clarkson Controversy 25 Mar 2015

    The controversial television presenter Jeremy Clarkson has once again created a storm within the senior management of the BBC. Last week the popular yet polarising presenter was suspended after a ‘fracas’ with the highly successful show's producer. The alleged incident occurred after a long day spent filming an upcoming episode which has since been put on hold. The angry presenter launched a ... Read More

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