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Discipline of Marketing

In the News

  • Upfront business school news and views 14 Sep 2014

    Financial Times

    Staff Member: Ranjit Voola

    Associate Professor Ranjit Voola's unit titled Poverty and Profitability was profiled in the Financial Times, Masters in Management Supplement.

  • Gotta be First in line for iPhone 6 19 Aug 2014

    The Wire

    Staff Member: Marylouise Caldwell

    Radio Adelaide's The Wire interviews Associate Professor Marylouise Caldwell about the launch of the new iPhone 6 and why being the first to own it gives you social status.

  • Branded apps not so sweet for kids: new study shows children bombarded with logos and products 11 Aug 2014

    Daily Telegraph

    Staff Member: Teresa Davis

    The Daily Telegraph reported a University study reveals branded apps are influencing young people at unprecedented levels and quotes co-author, Associate Professor Teresa Davis from the Business School.

After experiencing rapid growth, we are now considered at the forefront of advancing Marketing knowledge through research and teaching, and a leading provider of undergraduate and post graduate Marketing education.

Our teaching and research benefit from strong links with business, professional associations and Government. We draw on the industry experience of our staff as well as the Discipline's Advisory Board, which is made up of some of Australia's leading marketing practitioners.

Graduates in Marketing take up numerous roles in marketing management, advertising, market research and consulting. They work across sectors - in commercial, government and not-for-profit organisations. An increasing number of graduates end up in senior management positions, such as Managing Director, Chief Executive Officer (CEO) and Board Director.

The breadth of Marketing provides room for all kinds of people - those who see themselves having more general people and communication skills, are highly entrepreneurial, and those who see themselves as being highly analytical and creative. Marketing is central to any organisation's success and the demand for highly skilled marketers has never been stronger.

We encourage you to find out more about the Discipline's innovative programs, activities and people. And to discover more about what marketers do and what marketing is like at The University of Sydney, we invite you to view the short film produced by the marketing discipline's film unit.

Marketing Matters Blog

  • Balloons and Internet for all, coming at you from Oceania 19 Sep 2014

    Google is set to launch one of its biggest and craziest (in a good way!) innovations yet - Project Loon. This initiative was started from right here in our own back yard as well! The project's purpose is to create widespread and low cost internet access for all areas of the globe in order to further increase the spread of knowledge and the speed with which the diffusion of information occurs. The ... Read More

  • SMS Mentoring Program 2014 Graduation Event 17 Sep 2014

    Not long ago, I featured a post on this blog regarding a mentoring initiative run by the Sydney Marketing Society (SMS). The 8-week program that I participated in, ran throughout July to September, and was a unique opportunity for young marketing talent to connect with leading employers in the marketing sector. To mark the completion of this year’s program, SMS held a graduation event at the ... Read More

  • City of Melbourne – Re-branding for the Future 12 Sep 2014

    Having recently just visited Melbourne with Christine, I couldn’t help but notice the prominence of the city’s own branding. Whether it was on event tickets, billboards or magazines, Melbourne had been given a very clear identity, and one that perhaps is a lot more memorable than some of Australia’s other capital cities.  Re-branded by Landor Associates in 2009, the brief for this project ... Read More

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