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Discipline of Marketing

In the News

  • Ranjit Voola on 2SER FM 16 Oct 2016

    2SER FM

    Staff Member: Ranjit Voola

    2SER FM interviewed with Associate Professor Ranjit Voola about the United Nations Sustainable Development Goals.

  • Social Good Summit 2016 11 Oct 2016

    2SER FM

    Staff Member: Ranjit Voola

    2SER interviewed Associate Professor Ranjit Voola about the Social Good Summit to be hosted at the University of Sydney this Saturday.

  • Stores are using big data to track their customers 06 Oct 2016

    The Sydney Morning Herald, WA Today

    Staff Member: Donnel Briley and Steven Lu

    The Sydney Morning Herald and WA Today published an article by Professor Donnel Briley and Dr Steven Lu about how companies analyse big data to target specific customers’ needs.

After experiencing rapid growth, we are now considered at the forefront of advancing Marketing knowledge through research and teaching, and a leading provider of undergraduate and post graduate Marketing education.

Our teaching and research benefit from strong links with business, professional associations and Government. We draw on the industry experience of our staff as well as the Discipline's Advisory Board, which is made up of some of Australia's leading marketing practitioners.

Graduates in Marketing take up numerous roles in marketing management, advertising, market research and consulting. They work across sectors - in commercial, government and not-for-profit organisations. An increasing number of graduates end up in senior management positions, such as Managing Director, Chief Executive Officer (CEO) and Board Director.

The breadth of Marketing provides room for all kinds of people - those who see themselves having more general people and communication skills, are highly entrepreneurial, and those who see themselves as being highly analytical and creative. Marketing is central to any organisation's success and the demand for highly skilled marketers has never been stronger.

We encourage you to find out more about the Discipline's innovative programs, activities and people. And to discover more about what marketers do and what marketing is like at The University of Sydney, we invite you to view the short film produced by the marketing discipline's film unit.

Marketing Matters Blog

  • Studying at a postgraduate level to keep an edge in my career 6 Feb 2017

    10 years after my undergraduate degree in Communications, and with almost my entire career spent in Marketing following that, I decided to embark on the Master of Marketing at the University of Sydney. With some trepidation about studying again I thought to evaluate exactly what I wanted to gain out of my experience at the university and postgraduate study, and I realised what it came down to ... Read More

  • Are Chatbots the future of E-Commerce? 2 Feb 2017

    With Valentine’s Day coming up I wish 1-800-flowers was available in Australia. Being able to order flowers from Facebook Messenger is so 2017, you can literally place an order in a minute without having to call or physically go to the florist. Chatbot is the new black. In the early days of Artificial Intelligence research, chatbots were seen as an intriguing (but for the ... Read More

  • Stan's prediction for 2017 -- Brands should look into daring community management 17 Jan 2017

    Happy new year 2017 readers! I truly hope that you all have had an amazing holiday period and are settling back into work well. Looking into 2017, I was wondering what would change in the industry -- I mean, 2016 was a great year and content was amazing, but something bigger must surely be coming.For me, 2017 is going to rely heavily on content management. Brands need to stop with the generic ... Read More

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