Discipline of Marketing
In the News
Ranjit Voola on 2SER FM 16 Oct 2016
Staff Member: Ranjit Voola
2SER FM interviewed with Associate Professor Ranjit Voola about the United Nations Sustainable Development Goals.
Social Good Summit 2016 11 Oct 2016
Staff Member: Ranjit Voola
2SER interviewed Associate Professor Ranjit Voola about the Social Good Summit to be hosted at the University of Sydney this Saturday.
Info-Europa, The Illawarra Mercury, Border Mail, Newcastle Herald, Warrnambool Standard and Burnie Advocate
Staff Member: Donnel Briley and Steven Lu
Info-Europa, The Illawarra Mercury, Border Mail, Newcastle Herald, Warrnambool Standard and Burnie Advocate published an article by Dr Steven Lu and Professor Donnel Briley about how companies analyse big data to target specific customers’ needs.
After experiencing rapid growth, we are now considered at the forefront of advancing Marketing knowledge through research and teaching, and a leading provider of undergraduate and post graduate Marketing education.
Our teaching and research benefit from strong links with business, professional associations and Government. We draw on the industry experience of our staff as well as the Discipline's Advisory Board, which is made up of some of Australia's leading marketing practitioners.
Graduates in Marketing take up numerous roles in marketing management, advertising, market research and consulting. They work across sectors - in commercial, government and not-for-profit organisations. An increasing number of graduates end up in senior management positions, such as Managing Director, Chief Executive Officer (CEO) and Board Director.
The breadth of Marketing provides room for all kinds of people - those who see themselves having more general people and communication skills, are highly entrepreneurial, and those who see themselves as being highly analytical and creative. Marketing is central to any organisation's success and the demand for highly skilled marketers has never been stronger.
We encourage you to find out more about the Discipline's innovative programs, activities and people. And to discover more about what marketers do and what marketing is like at The University of Sydney, we invite you to view the short film produced by the marketing discipline's film unit.
Appealing to independence or interdependence 25 Oct 2016
A concept in psychology that is often borrowed in marketing is the dichotomy of the independent and interdependent selves. Campaigns that appeal to independence highlight how a value being promoted can help make individuals feel unique, while those that pander to interdependence focus on membership in a community. The ‘Army of One’ recruitment campaign of the U.S. Army, which underlined the ... Read More
How Apple can teach us about brand equity 18 Oct 2016
So the iPhone 7 has been out for roughly a month now and reception has been overall positive. In Apple’s Keynote event back on September 7, the tech giant released the two iPhone variants with the initial release to 28 different countries. This means the lucky people in these countries get to have the iPhone in the first round of release. Here in Australia, we were in the first round of release ... Read More
Marketing yourself on social media 14 Oct 2016
As a marketing practitioner, you have probably been at the forefront of at least one brand’s move to social media. But have you started building your personal brand on that social space you have almost come to master? Research suggests that in the same manner that you have taken to social media to recruit customers, more and more human resource practitioners are also using social media to ... Read More