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Discipline of Marketing

In the News

  • Fat Chance 13 Oct 2014

    ABC Four Corners

    Staff Member: Teresa Davis

    ABC Four Corners interviewed Associate Professor Teresa Davis from the Business School about marketing of fast foods to young people.

  • Upfront business school news and views 14 Sep 2014

    Financial Times

    Staff Member: Ranjit Voola

    Associate Professor Ranjit Voola's unit titled Poverty and Profitability was profiled in the Financial Times, Masters in Management Supplement.

  • Gotta be First in line for iPhone 6 19 Aug 2014

    The Wire

    Staff Member: Marylouise Caldwell

    Radio Adelaide's The Wire interviews Associate Professor Marylouise Caldwell about the launch of the new iPhone 6 and why being the first to own it gives you social status.

After experiencing rapid growth, we are now considered at the forefront of advancing Marketing knowledge through research and teaching, and a leading provider of undergraduate and post graduate Marketing education.

Our teaching and research benefit from strong links with business, professional associations and Government. We draw on the industry experience of our staff as well as the Discipline's Advisory Board, which is made up of some of Australia's leading marketing practitioners.

Graduates in Marketing take up numerous roles in marketing management, advertising, market research and consulting. They work across sectors - in commercial, government and not-for-profit organisations. An increasing number of graduates end up in senior management positions, such as Managing Director, Chief Executive Officer (CEO) and Board Director.

The breadth of Marketing provides room for all kinds of people - those who see themselves having more general people and communication skills, are highly entrepreneurial, and those who see themselves as being highly analytical and creative. Marketing is central to any organisation's success and the demand for highly skilled marketers has never been stronger.

We encourage you to find out more about the Discipline's innovative programs, activities and people. And to discover more about what marketers do and what marketing is like at The University of Sydney, we invite you to view the short film produced by the marketing discipline's film unit.

Marketing Matters Blog

  • Business and Social Responsibility 22 Oct 2014

    Many people complain about the terrible things we’re doing to our world. But one problem that we just can’t seem to help is the fact that there are more and more people in the world population every year. Realistically, this has the largest impact on any given nation’s economy. More people means the need to create more jobs; more jobs means the need to further spread money and resources, both ... Read More

  • Keeping Your Enemies Closer 17 Oct 2014

    Apparently, the airlines in Australia are avoiding confrontation; with both small regional and international markets, they sort of have to if they want to survive. What’s even more surprising than the major Qantas cuts from earlier this year, is that Qantas has finally admitted that it can’t exactly continue to keep claiming its prestige over Virgin Australia or blow their sales away, according ... Read More

  • The Apple Watch is En Vogue 15 Oct 2014

    The hype surrounding the launch of a new Apple product is usually unprecedented, but for the first time in a long time there has been a much slower build-up towards the launch of one of its products. Although the technology giant unveiled the ‘Apple Watch’ back in September, it won’t actually be made available for purchase until early next year, and since the initial announcement, only small ... Read More

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