Find us on Facebook Find us on LinkedIn Follow us on Twitter Subscribe to our YouTube channel Instagram

Discipline of Marketing

In the News

After experiencing rapid growth, we are now considered at the forefront of advancing Marketing knowledge through research and teaching, and a leading provider of undergraduate and post graduate Marketing education.

Our teaching and research benefit from strong links with business, professional associations and Government. We draw on the industry experience of our staff as well as the Discipline's Advisory Board, which is made up of some of Australia's leading marketing practitioners.

Graduates in Marketing take up numerous roles in marketing management, advertising, market research and consulting. They work across sectors - in commercial, government and not-for-profit organisations. An increasing number of graduates end up in senior management positions, such as Managing Director, Chief Executive Officer (CEO) and Board Director.

The breadth of Marketing provides room for all kinds of people - those who see themselves having more general people and communication skills, are highly entrepreneurial, and those who see themselves as being highly analytical and creative. Marketing is central to any organisation's success and the demand for highly skilled marketers has never been stronger.

We encourage you to find out more about the Discipline's innovative programs, activities and people. And to discover more about what marketers do and what marketing is like at The University of Sydney, we invite you to view the short film produced by the marketing discipline's film unit.

Marketing Matters Blog

  • The Sleep Revolution by Somnium Lab 17 May 2018

    University of Sydney Business School students make a revolution to pillow business with the solution to neck pain and optimise sleep. Somnium Lab with the title of champion of the 2017 Student Challenge at Innovation Week has launched a Kickstarter for MuTu Pillow. A former Bachelor of Commerce and Liberal Studies student Tycho Hugh and biomedical engineering PhD candidate Suri Susilo founded ... Read More

  • In the Age of Digital Content is King 10 May 2018

    In the digital age, there’s a saying that goes, ‘Content is King.’ And you know what? It’s not wrong. Besides from social and and online ads, which have both grown by around 70% in the last year, content has also seen a increase in use of 62% and is predicted to only grow in the future. So besides being a key aspect of digital marketing, having the skills to write content or a blog will ... Read More

  • What the Cambridge Analytica scandal teaches marketers about data privacy 3 May 2018

    What do customers’ needs mean for marketers? Marketers rely on data to target users with ads. Does that mean your customers want targeted advertising rather than their privacy? The Cambridge Analytica scandal reveals that data leakage has become a marketing practice. Mark Zuckerberg appears before the committees of the US Congress (Image source: The Guardian) Professor Mark Ritson reminds ... Read More

  • See all Marketing Matters Blog posts