Discipline of Marketing
In the News
Ranjit Voola on 2SER FM 16 Oct 2016
Staff Member: Ranjit Voola
2SER FM interviewed with Associate Professor Ranjit Voola about the United Nations Sustainable Development Goals.
Social Good Summit 2016 11 Oct 2016
Staff Member: Ranjit Voola
2SER interviewed Associate Professor Ranjit Voola about the Social Good Summit to be hosted at the University of Sydney this Saturday.
Info-Europa, The Illawarra Mercury, Border Mail, Newcastle Herald, Warrnambool Standard and Burnie Advocate
Staff Member: Donnel Briley and Steven Lu
Info-Europa, The Illawarra Mercury, Border Mail, Newcastle Herald, Warrnambool Standard and Burnie Advocate published an article by Dr Steven Lu and Professor Donnel Briley about how companies analyse big data to target specific customers’ needs.
After experiencing rapid growth, we are now considered at the forefront of advancing Marketing knowledge through research and teaching, and a leading provider of undergraduate and post graduate Marketing education.
Our teaching and research benefit from strong links with business, professional associations and Government. We draw on the industry experience of our staff as well as the Discipline's Advisory Board, which is made up of some of Australia's leading marketing practitioners.
Graduates in Marketing take up numerous roles in marketing management, advertising, market research and consulting. They work across sectors - in commercial, government and not-for-profit organisations. An increasing number of graduates end up in senior management positions, such as Managing Director, Chief Executive Officer (CEO) and Board Director.
The breadth of Marketing provides room for all kinds of people - those who see themselves having more general people and communication skills, are highly entrepreneurial, and those who see themselves as being highly analytical and creative. Marketing is central to any organisation's success and the demand for highly skilled marketers has never been stronger.
We encourage you to find out more about the Discipline's innovative programs, activities and people. And to discover more about what marketers do and what marketing is like at The University of Sydney, we invite you to view the short film produced by the marketing discipline's film unit.
Happy new year 2017 readers! I truly hope that you all have had an amazing holiday period and are settling back into work well. Looking into 2017, I was wondering what would change in the industry -- I mean, 2016 was a great year and content was amazing, but something bigger must surely be coming.For me, 2017 is going to rely heavily on content management. Brands need to stop with the generic ... Read More
Genius marketing behind Snapchat Spectacles 16 Dec 2016
Snapchat Spectacles has been trending this past month for a number of reasons. For those of you that have not heard of them, I would recommend that you search them up right now -- especially if you are big on your Instagram game. In short, it is Snapchat’s first hardware product that they released initially on November 10 of this year. They are a pair of regular sunglasses that acts as a ... Read More
How marketing can help your next job interview 15 Dec 2016
“In many ways, advertising is similar to applying for a job,” says Sharon Napier, CEO of advertising agency Partners + Napier. As marketers, we’re all trying to sell brands to consumers in the hope that they’ll throw it in their “shopping cart”, ask friends about it, or engage with it online. Think about a job application — we market ourselves through our CV and cover letter. The consumer (i.e ... Read More