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Discipline of Marketing

In the News

  • Gotta be First in line for iPhone 6 19 Aug 2014

    The Wire

    Staff Member: Marylouise Caldwell

    Radio Adelaide's The Wire interviews Associate Professor Marylouise Caldwell about the launch of the new iPhone 6 and why being the first to own it gives you social status.

  • Branded apps not so sweet for kids: new study shows children bombarded with logos and products 11 Aug 2014

    Daily Telegraph

    Staff Member: Teresa Davis

    The Daily Telegraph reported a University study reveals branded apps are influencing young people at unprecedented levels and quotes co-author, Associate Professor Teresa Davis from the Business School.

  • Profiting from poverty 15 Jul 2014

    Radio National Life Matters

    Staff Member: Ranjit Voola

    Dr Ranjit Voola is interviewed on Radio National's Life Matters program about the Business School's new unit, Poverty Alleviation and Profitability, which looks at how making a profit out of poverty may soon be a sustainable way of doing business.

After experiencing rapid growth, we are now considered at the forefront of advancing Marketing knowledge through research and teaching, and a leading provider of undergraduate and post graduate Marketing education.

Our teaching and research benefit from strong links with business, professional associations and Government. We draw on the industry experience of our staff as well as the Discipline's Advisory Board, which is made up of some of Australia's leading marketing practitioners.

Graduates in Marketing take up numerous roles in marketing management, advertising, market research and consulting. They work across sectors - in commercial, government and not-for-profit organisations. An increasing number of graduates end up in senior management positions, such as Managing Director, Chief Executive Officer (CEO) and Board Director.

The breadth of Marketing provides room for all kinds of people - those who see themselves having more general people and communication skills, are highly entrepreneurial, and those who see themselves as being highly analytical and creative. Marketing is central to any organisation's success and the demand for highly skilled marketers has never been stronger.

We encourage you to find out more about the Discipline's innovative programs, activities and people. And to discover more about what marketers do and what marketing is like at The University of Sydney, we invite you to view the short film produced by the marketing discipline's film unit.

Marketing Matters Blog

  • If your mum were a professional, what would her role look like? 20 Aug 2014

    It's easy to take for granted the most important people in our lives, forgetting what they mean to each of us. That is, until we are reminded and given the opportunity to be grateful. That's the insightful brilliance of the World's Toughest Job campaign by the agency Mullen for American Greetings. In the build up to mother’s day, the greeting card company tapped a universal consumer insight to ... Read More

  • Umbrella Companies 15 Aug 2014

    Have you ever been shocked to find out that some of the brands and products you have been so very loyal to for ages were actually subsidiary companies to a larger, potentially less customer centred holding company? Well, Unilever is attempting to be one of the first to break that shock by incorporating all of its subsidiary companies into their newest logo, as seen below. Research has ... Read More

  • The Key to Luxury Brand Revival - Is Evolution the Solution? 13 Aug 2014

    When it comes to luxury fashion brands I have this overwhelming need to be in the know; whether it’s following changes in their corporate line-up, or obsessively waiting for new campaign images to be released – it’s been somewhat of an obsession of mine to consume this information and catalogue it for later use. So when I recently read about some of the challenges that the Italian luxury brand, ... Read More

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