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Discipline of Marketing

In the News

  • Green Queens 15 Jun 2015

    Perth Now's Sunday Times

    Staff Member: Rohan Miller

    Perth Now's Sunday Times quotes Dr Rohan Miller in an article about the wellness revolution and the rise in the number of people investing in their online presence as a brand.

  • The little green elixir that has Elle Macpherson in raptures 15 Jun 2015

    Herald Sun

    Staff Member: Rohan Miller

    Dr Rohan Miller is quoted in a Herald Sun article about how people are becoming better educated at looking after themselves and the growing desire to lead healthier lives.

  • Social media voice not new, just louder 04 Apr 2015

    Sydney Morning Herald and The Age

    Staff Member: Rohan Miller

    The Sydney Morning Herald and The Age quote Dr Rohan Miller about how social media can give customers a voice.

After experiencing rapid growth, we are now considered at the forefront of advancing Marketing knowledge through research and teaching, and a leading provider of undergraduate and post graduate Marketing education.

Our teaching and research benefit from strong links with business, professional associations and Government. We draw on the industry experience of our staff as well as the Discipline's Advisory Board, which is made up of some of Australia's leading marketing practitioners.

Graduates in Marketing take up numerous roles in marketing management, advertising, market research and consulting. They work across sectors - in commercial, government and not-for-profit organisations. An increasing number of graduates end up in senior management positions, such as Managing Director, Chief Executive Officer (CEO) and Board Director.

The breadth of Marketing provides room for all kinds of people - those who see themselves having more general people and communication skills, are highly entrepreneurial, and those who see themselves as being highly analytical and creative. Marketing is central to any organisation's success and the demand for highly skilled marketers has never been stronger.

We encourage you to find out more about the Discipline's innovative programs, activities and people. And to discover more about what marketers do and what marketing is like at The University of Sydney, we invite you to view the short film produced by the marketing discipline's film unit.

Marketing Matters Blog

  • Why pay for something you could otherwise get for free? 30 Jun 2015

    Earlier this week I was shopping in my local supermarket when I noticed a customer loading up a trolley full of bottled water. Upon seeing the customer loading case after case of water into the trolley, one thought instinctively crossed my mind. Why on earth would someone pay for something that you could otherwise get for free?You only realise you are truly a marketer when instead of taking every ... Read More

  • Collaborative Consumption Takes Over 26 Jun 2015

    An emerging trend, the idea of “sharing economy”, otherwise known as collaborative consumption, will greatly impact the society in which we live. As consumers, businesses and companies move away from private ownership of assets, we are slowly moving towards sharing assets.What exactly is collaborative consumption? According to collaborative lab, collaborative consumption is an economic model ... Read More

  • The Business of Fashion with Collette Dinnigan 25 Jun 2015

    As an avid follower of all things business and fashion, I was thoroughly looking forward to hearing Collette speak about her success as a Fashion Designer in a very global industry. As the first Australian Designer to have been invited to show on the official schedule of Ready to Wear Paris Fashion Week in 1995, her legacy has always been about breaking boundaries, but at the same time, she’s ... Read More

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