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Discipline of Marketing

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After experiencing rapid growth, we are now considered at the forefront of advancing Marketing knowledge through research and teaching, and a leading provider of undergraduate and post graduate Marketing education.

Our teaching and research benefit from strong links with business, professional associations and Government. We draw on the industry experience of our staff as well as the Discipline's Advisory Board, which is made up of some of Australia's leading marketing practitioners.

Graduates in Marketing take up numerous roles in marketing management, advertising, market research and consulting. They work across sectors - in commercial, government and not-for-profit organisations. An increasing number of graduates end up in senior management positions, such as Managing Director, Chief Executive Officer (CEO) and Board Director.

The breadth of Marketing provides room for all kinds of people - those who see themselves having more general people and communication skills, are highly entrepreneurial, and those who see themselves as being highly analytical and creative. Marketing is central to any organisation's success and the demand for highly skilled marketers has never been stronger.

We encourage you to find out more about the Discipline's innovative programs, activities and people. And to discover more about what marketers do and what marketing is like at The University of Sydney, we invite you to view the short film produced by the marketing discipline's film unit.

Marketing Matters Blog

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    As a student at the University of Sydney Business School's Master of Marketing program, I’m confident that at the completion of my degree, I will have developed skills to take on a central role in helping to resolve marketing issues and critical business decisions head-on. The University of Sydney Business School, in collaboration with esteemed business leaders, developed the program to ... Read More

  • Top 5 Social Media Platforms of 2017 11 Sep 2017

    Jo Nash-Clulow, University of Sydney Business School (2017) While social media marketing only ranks #5 on Smart Insight’s top rated digital marketing techniques of 2017, it continues to be one of the most valuable tools for brands to connect with their audiences. But with so many different platforms available, whether you are a MoM student at the University of Sydney, an entrepreneur, small ... Read More

  • The Value of Unlearning For The Future 8 Sep 2017

    Unlearn criminal. Unlearn love. Unlearn truth. Unlearn medicine. Unlearn threat. Unlearn drought. Unlearn classroom. Unlearn career path. University of Sydney ‘Unlearn’ campaign image (2017) The University of Sydney’s undergraduate campaign’s message, ‘Unlearn’, is as bold as it is different. In the past, the leading university’s more moderate message was to simply, ‘think outside the ... Read More

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