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Discipline of Marketing

In the News

  • Is 'shared value' corporate spin or a genuine game changer? 09 Nov 2015

    Australian Financial Review BOSS Magazine

    Staff Member: Ranjit Voola

    The Australian Financial Review's BOSS Magazine quoted Associate Professor Ranjit Voola about developing a formal framework for shared value.

  • The business of helping the poor for profit 04 Oct 2015

    ABC Radio National

    Staff Member: Ranjit Voola

    Associate Professor Ranjit Voola was interviewed on ABC Radio National's Sunday Extra about how investing in the world's poor is the way forward for business.

  • Why the UN Sustainable Development Goals are a business opportunity 29 Sep 2015

    Business Insider

    Staff Member: Ranjit Voola

    Business Insider interviewed Associate Professor Ranjit Voola for an article about how some companies have seen huge business opportunities in addressing social issues, such as poverty and sanitation.

After experiencing rapid growth, we are now considered at the forefront of advancing Marketing knowledge through research and teaching, and a leading provider of undergraduate and post graduate Marketing education.

Our teaching and research benefit from strong links with business, professional associations and Government. We draw on the industry experience of our staff as well as the Discipline's Advisory Board, which is made up of some of Australia's leading marketing practitioners.

Graduates in Marketing take up numerous roles in marketing management, advertising, market research and consulting. They work across sectors - in commercial, government and not-for-profit organisations. An increasing number of graduates end up in senior management positions, such as Managing Director, Chief Executive Officer (CEO) and Board Director.

The breadth of Marketing provides room for all kinds of people - those who see themselves having more general people and communication skills, are highly entrepreneurial, and those who see themselves as being highly analytical and creative. Marketing is central to any organisation's success and the demand for highly skilled marketers has never been stronger.

We encourage you to find out more about the Discipline's innovative programs, activities and people. And to discover more about what marketers do and what marketing is like at The University of Sydney, we invite you to view the short film produced by the marketing discipline's film unit.

Marketing Matters Blog

  • Understanding People & Consumption: 10 Global Mega Trends to Watch 19 Nov 2015

    Coming to the end of another academic year we are pushed to go through some mentally challenging yet very relevant and interesting topics. As marketers we need to understand what is happening around us and need to up to date with the trends that will impact our careers on a global scale.  Today the Marketing industry is drastically different to what it was a decade ago. We now live in a ... Read More

  • Pret A Manger dares to be different this Christmas 16 Nov 2015

    The UK’s fastest growing coffee chain Pret A Manger has caused quite a stir this week with news that they will donate their entire Christmas digital marketing budget to charity. In the weeks leading to Christmas campaigns usually go in to overdrive to capture increased consumer spending. This year will be no different for Pret, but with another focus in mind. Shunning the traditional Christmas ... Read More

  • Top 20 decision-making biases and heuristics: Part II 10 Nov 2015

    In part II we continue our countdown of the twenty most common decision making biases and heuristics. 11. Loss aversion We kick off with experience of loss aversion, which has been tied to the endowment effect, sunk cost trap and even the status quo bias. The pain of losing is felt stronger relative to the pleasure of gaining. How much you ask? Almost twice as much! This makes people twice as ... Read More

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