Discipline of Marketing
In the News
The business of helping the poor for profit 04 Oct 2015
ABC Radio National
Staff Member: Ranjit Voola
Associate Professor Ranjit Voola was interviewed on ABC Radio National's Sunday Extra about how investing in the world's poor is the way forward for business.
Staff Member: Ranjit Voola
Business Insider interviewed Associate Professor Ranjit Voola for an article about how some companies have seen huge business opportunities in addressing social issues, such as poverty and sanitation.
Staff Member: Rohan Miller
The Australian quoted Dr Rohan Miller about crisis management and the Volkswagen emissions cheating scandal.
After experiencing rapid growth, we are now considered at the forefront of advancing Marketing knowledge through research and teaching, and a leading provider of undergraduate and post graduate Marketing education.
Our teaching and research benefit from strong links with business, professional associations and Government. We draw on the industry experience of our staff as well as the Discipline's Advisory Board, which is made up of some of Australia's leading marketing practitioners.
Graduates in Marketing take up numerous roles in marketing management, advertising, market research and consulting. They work across sectors - in commercial, government and not-for-profit organisations. An increasing number of graduates end up in senior management positions, such as Managing Director, Chief Executive Officer (CEO) and Board Director.
The breadth of Marketing provides room for all kinds of people - those who see themselves having more general people and communication skills, are highly entrepreneurial, and those who see themselves as being highly analytical and creative. Marketing is central to any organisation's success and the demand for highly skilled marketers has never been stronger.
We encourage you to find out more about the Discipline's innovative programs, activities and people. And to discover more about what marketers do and what marketing is like at The University of Sydney, we invite you to view the short film produced by the marketing discipline's film unit.
Mobile Marketing for the Oldies 30 Sep 2015
When you think of marketing to “Older People” what comes to mind? Is it images of retired couples sitting back in a rocking chair? Is it couples that still have a so-called “brick” as a mobile telephone? Make no mistake here; these misconceptions in marketing for the elderly should be cleared up straight away. In today’s ever-evolving technological world, brands and companies tend to overlook ... Read More
Ambush marketing: A threat or an opportunity? 28 Sep 2015
Ambush marketing is a strategy in which advertisers “ambush” or take over an event to gain exposure for an advertising purpose. The unauthorised use of an event for marketing publicity it not a new phenomenon. The first recognised example of ambush marketing came shortly after VISA was made an official sponsor of the 1984 Summer Olympic games over its rival American Express. The phrase "ambush ... Read More
Instagram is updating and building upon its platform with new innovative developments, such as the integration of the Instagram API (Application Programming Interface). Representing one of the fastest growing major mobile properties, Instagram is home to an engaged and authentic community with more than 300 million users. To further put this giant powerhouse in perspective, the mobile app ... Read More