- Principles of Marketing
-
- Student Experiences
Discipline of Marketing
Discipline of Marketing News
China Telecom, Business School to explore research opportunities 04 Dec 2012
China Telecom and members of the Business School's Discipline of Marketing will explore opportunities for joint research projects and training when they meet this week. More
Researchers call for greater understanding of data privacy in digital age 27 Nov 2012
Dr. Terry Beed, Honorary Associate Professor in the Discipline of Marketing calls for more transparency on privacy protection in Australia, and for Australians to better understand what becomes of their information or how organisations use it. More
In the News
Online data collectors may breach privacy codes 30 Apr 2013
Sydney Morning Herald
Staff Member: Terry Beed
Sydney Morning Herald has published an interview with Honorary Associate Professor Terry Beed, Business School, regarding the explosion in the amount of personal data being collected online.
Fighting poverty and making profits 02 Apr 2013
The Borneo Insider
Staff Member: Ranjit Voola
The Borneo Insider has interviewed Dr Ranjit Voola, University of Sydney Business School, on his research into the potential for businesses to reap profits from microfinance projects in developing countries.
Plastic debt can last forever if buyers don't heed warnings 30 Dec 2012
The Sunday Canberra Times
Staff Member: Paul Henry
The Sunday Canberra Times has interviewed Professor Paul Henry, Business School, on the dangers of using credit cards and getting into debt.
After experiencing rapid growth, we are now considered at the forefront of advancing Marketing knowledge through research and teaching, and a leading provider of undergraduate and post graduate Marketing education.
Our teaching and research benefit from strong links with business, professional associations and Government. We draw on the industry experience of our staff as well as the Discipline's Advisory Board, which is made up of some of Australia's leading marketing practitioners.
Graduates in Marketing take up numerous roles in marketing management, advertising, market research and consulting. They work across sectors - in commercial, government and not-for-profit organisations. An increasing number of graduates end up in senior management positions, such as Managing Director, Chief Executive Officer (CEO) and Board Director.
The breadth of Marketing provides room for all kinds of people - those who see themselves having more general people and communication skills, are highly entrepreneurial, and those who see themselves as being highly analytical and creative. Marketing is central to any organisation's success and the demand for highly skilled marketers has never been stronger.
We encourage you to find out more about the Discipline's innovative programs, activities and people. And to discover more about what marketers do and what marketing is like at The University of Sydney, we invite you to view the short film produced by the marketing discipline's film unit.
Marketing Matters Blog
Are we prepared for the‘Technology’ in Information Technology? 16 May 2013
“According to one recent report, in the next decade American colleges will mint 40,000 graduates with a bachelor's degree in computer science, though the U.S. economy is slated to create 120,000 computing jobs that require such degrees. You don't have to be a math major to do the math: That's three times as many jobs as we have people qualified to fill them.” – Kirk McDonald (Read more) Okay, ... Read More
Are you ready to pay extra to protect your personal data? 14 May 2013
European Union is already taking action to protect the personal data of their citizens. A proposed new data collection reform directly refers to the way companies are able to collect and use consumers’ personal information. With these protection rules to be elected by June this year, this new policy has become a highly controversial topic. EU officials believe that it could protect the ... Read More
The Long Hard Road of Social Media 7 May 2013
There has been plenty of hype surrounding the potential of social media as a low-cost, high-impact promotional tool for business. Much of the social media hype has been fuelled by the various success stories, in particular the YouTube sensations that have generated millions of views from relatively low-cost production videos. A few of the classic examples in recent years include Blendtec, Old ... Read More
See all Marketing Matters Blog posts
© 2002-2013 The University of Sydney. Last updated: 20 March, 2013
ABN: 15 211 513 464. CRICOS number: 00026A. Phone: +61 2 9351 2222.
Contact the University | Disclaimer | Privacy | Accessibility
Join our community