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Marketing Matters Blog

  • Gucci Online – Where tradition meets modern digital marketing 22 May 2015

    Despite the fact a French company owns Gucci, the notorious global brand is still seen as the epitome of “Italian luxury”. Looking past the opulence the brand radiates, Gucci has been able to successfully combine old world tradition with a profound understanding of modern technology and marketing techniques. In relation to the digital capability of companies in the luxury market, Gucci was ... Read More

  • Elon Musk: A new world of marketing opportunities 19 May 2015

    I have been a long time admirer of the serial entrepreneur, engineer, inventor and investor Elon Musk. As the cofounder of Paypal, he has amassed a personal wealth of approximately $13.3 billion and currently sits at number 100 on the Forbes World’s Billionaire list. Like a real life Tony Stark from the Iron Man comics, Musk is every bit the superhero, just without the suit. But do not let his ... Read More

  • “Service Revolution” Drives Customer Growth at Westpac 15 May 2015

    In the digitalised world we are living in today, we can definitely see a shift to more digitalised platforms in which more powerful and newer technologies are changing the way consumers live their lives. It is important that companies are taking hold of this shift by implementing more customer-centred strategies to ensure their position within the marketplace. With this being said, the ... Read More

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