Some of our postgraduate students share their stories and experiences studying at the University of Sydney Business School.
Welcome to the future, fellow marketers! Hi, I’m Alyce! As one of your new ‘Marketing Matters’ bloggers, I’d like to take this opportunity to introduce myself, and my fellow bloggers- Bowie and Hazel. We want to welcome you to the University of Sydney, Business School’s official blog- your go-to source for all things marketing related. It’s always good to keep up-to-date. There are exciting ... Read More
It’s only fitting that since my previous blog talked about Influencer Marketing that today I’ll talk about Celebrity Endorsements - particularly in the fashion and sneaker industry. In December 2013, Kanye West left Nike for Adidas. Fast forward to today, Adidas is riding a buzz-wave of sneaker and pop-culture. It is both directly and indirectly tied back to Kanye and his Yeezy clothing and shoe ... Read More
A recent study revealed that 84% of marketers plan on executing at least one influencer marketing campaign in 2017. But what exactly is influencer marketing? Well to put it simply, it’s that middle territory between a legitimate testimonial and mentioning a product subtly, which is usually done in passing. Not to be confused with celebrity endorsements, influencer marketing creates ... Read More
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