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Marketing Matters Blog

  • Marketing & Innovation is key to support every business 2 May 2016

    Image credit: http://cdn.cio.com.au/ While I was searching the success stories of some of the big and giant corporations of our time, something baffled me to my very nerves. Most companies begin with the same set of skills, their human capital is similar and so are their financial resources. Yet so many businesses fail to provide what their competitors do. How would you feel if you and your ... Read More

  • Five tips to ensure a memorable presentation 21 Apr 2016

    With the plethora of information that people are bombarded with on a daily basis, the only way to get cut through is from leaving a memorable impression on an audience. It is becoming increasingly more and more difficult to leave a lasting impression on people, especially with the access one has to information these days. With more research being developed and released, the field of ... Read More

  • Tips to Evaluate Marketing Campaigns 15 Apr 2016

    source: http://www.convasverity.com/img/banner_marketingsupport.jpg Evaluation of the fact that our ads are being viewed by the people is important to us, because only then are we able to make sure that our products are being known, appreciated, or sold in the market. When a customer views the ad, the TRP, or total rating points of a specific brand are increased and the awareness about the ... Read More

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