The Master of Marketing Student Experience
Who exactly is Generation Z you ask? Up until a few weeks ago I didn’t know they existed either! The world has just got to grips with the term “Millennial” when along came Generation Y to supersede them. Now we have an even younger category of consumers with a new buzzword to define them.Although loosely defined, Generation Z are generally considered to have been born between mid-1990s to the ... Read More
A few years ago the job of social media was primarily given to the intern or dedicated to a single person in a business with very few resources supporting its functions. Today the Concept of social has matured and exponentially grown into an integral and utmost fundamental part of a brands marketing mix. http://www.rubenlicera.com/wp-content/uploads/2015/02/social-media-marketing.png The ... Read More
Having just begun my second semester at the University of Sydney Business School, I have started to reflect on my time spent enrolled in the Master of Marketing. Taking my very first class a little over six months ago, I already feel like I have acquired lifetime of learning!But to really tell this story, I need to start at the beginning. My journey actually began whilst backpacking in Australia ... Read More
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