Find us on Facebook Find us on LinkedIn Follow us on Twitter Subscribe to our YouTube channel
Master of Marketing video Sydney Marketing Society Blog Marketing Matters Blog

Master of Marketing


Marketing Matters Blog

  • The McDonald’s ‘McMate’ – The Burger Created by Australia 27 Aug 2014

    Back in May 2014, McDonald’s Australia posted an opportunity on their Facebook page to allow fans to help create a new edition to their menu. The ‘Build Our Next Burger ‘ campaign allowed fans to select ingredients from a range provided by McDonald’s, and the most voted for ingredients/burger combination was selected. In addition to the ingredients, the name of this burger was also voted for by ... Read More

  • Traveling the world with your personal brand 22 Aug 2014

    What if your whole personal brand as a university student was being an athlete and a student at the same time? And, what if that brand got to represent your country and your university all around the world? It must be an extremely challenging role to play, but the University of Sydney students representing Australia at the Commonwealth Games in Glasgow, Scotland, make it look effortless. ... Read More

  • If your mum were a professional, what would her role look like? 20 Aug 2014

    It's easy to take for granted the most important people in our lives, forgetting what they mean to each of us. That is, until we are reminded and given the opportunity to be grateful. That's the insightful brilliance of the World's Toughest Job campaign by the agency Mullen for American Greetings. In the build up to mother’s day, the greeting card company tapped a universal consumer insight to ... Read More

  • See all Marketing Matters Blog posts