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Marketing Matters Blog

  • The Impact of Pokémon GO on Marketing 26 Jul 2016

    Image credit:  aolcdn.com Three weeks ago a game that is changing the landscape of gaming as we speak was released. Pokémon GO is the most talked-about game right now, with statistics indicating its popularity above that of even Twitter. Millions of people around the world are exploring their towns and cities looking for new Pokémon’s to catch, train and battle. People of every age group are ... Read More

  • Marketing to Millennials 18 Jul 2016

    Image credit: entrepreneur.com In today’s workforce, there are three types of primary generations. They include baby boomers, generation X and then finally, the millennials. All those born between 1981 and 2000 are labeled as millennials. In America they make up 41% of the total U.S population and in Australia they are around 20% of the total population. Marketing Tips for Millennials 1) ... Read More

  • Coding: The language of the future 11 Jul 2016

    Education and technology have become an integral part of today’s society. The need to teach our children more computational ways of thinking has been further reflected in the government’s incentive to drive more STEM (science, technology, engineering, math’s) related subjects, and more recently the development of a digital technologies curriculum that addresses the situation. Within ... Read More

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