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Marketing Matters Blog

  • Is there a minimum for EFTPOS here? 1 Aug 2014

    I don’t know about you, but I am getting really tired of the ‘minimum charge’ to use my credit or debit card as a form of payment at all my favourite places. And one day I really got down to thinking… “There’s no way the fees to use EFTPOS require vendors to charge upwards of $10.00AUD per transaction.” EFTPOS stands for Electronic Funds Transfer at Point of Sale, and I suspect it is being used ... Read More

  • Welcome to our New Students 29 Jul 2014

    Last Thursday afternoon we gathered at the University of Sydney Business School to welcome our newest students to the course. The evening began with a short introduction by Pennie Frow, Course Coordinator, and Ellen Garbarino, Chair of the Discipline of Marketing, followed by brief speeches by current students Duncan Bell and Marco Tomaselli. As the evening wore on, and we all got better ... Read More

  • And so the trending continues… 25 Jul 2014

    Out of all the travelling I’ve done, one of the most notable things I’ve seen has been the excessive amount of airplane or ‘flying pictures’ people post on the internet of the beautiful views from above. That being said, you’d wonder why some airlines haven’t been quicker to put their logos on the wing of the plane somewhere, as seen below in the Qantas and Delta shots:         Qantas ... Read More

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