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Marketing Matters Blog

  • Brace Yourself 20 Jun 2017

    “Winter is coming” is probably the best reason to brace yourself, which is also the first episode of the HBO medieval fantasy television series, Game of Thrones. But we are not here to talk about the Stark family or who will sit on the Iron Throne next season. The chill might be from the pressure after this graduation season - the empty room left for students to pursue their career path. ... Read More

  • Digital Marketing And The Art Of Getting It Right 15 Jun 2017

    Did you know that on average, Australians spend at least an entire day per week surfing the internet – for work, browsing, email, social media and online games. It’s sad, but true. In fact, few of us can actually make it through a device-free night when spending time with friends or family. With all the hype around new and evolving gadgets, apps and internet capabilities, how many of us realise ... Read More

  • A Graduate’s View: The Master of Marketing Capstone Project’s Role in Transitioning from Study to Work 8 Jun 2017

    Marketing Matters is excited to welcome Industry Specialist Lecturer in Marketing, Colin Farrell. Colin, who teaches Marketing Research for Decision Makers and well as the Consulting Project workshops has kindly sat down with one of the 2017 Master of Marketing graduates Jessica Farrell, to talk about her experience with the capstone project.  Graduation season has been underway and it is ... Read More

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