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Marketing Matters Blog

  • Digital marketing is the job for the future 8 Dec 2016

    Digital marketing is a fun, creative and fast-moving sector in the marketing industry. It is also an industry that’s climbing up to the top as more and more businesses move to invest more in digital. Areas such as digital advertising are growing even through the economic downturn, and it is expected to continue to grow.  source: Would you believe me if we said that one of ... Read More

  • How to make YouTube work for you. 22 Nov 2016

    When you see YouTube stars like Michelle Phan and Felix Kjellberg (PewDiePie) bringing in billions of dollars through their channels, you would want to start your own too. As tempting as it sounds, captivating and growing a massive audience for a sustained period of time takes much more work than it looks. YouTube might have the step-by-step of how to create your own channel, but there’s no real ... Read More

  • Why marketers should think ‘selfish, scared, stupid’ 11 Nov 2016

    ‘Selfish,’ ‘scared’ and ‘stupid’ may not be inspiring words, but business strategist Dan Gregory claims these should be on top of marketers’ mind when they think about their brand, product or campaign. Mr Gregory is co-founder of strategy and branding agency The Impossible Institute and co-author of the book Selfish, Scared and Stupid. He argues that three instincts--self-interest, fear and ... Read More

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