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Marketing Matters Blog

  • Extending your reach through employees 17 Apr 2014

    I’m fascinated by the idea of ‘Employee Activism,’ and it has been a talking point in the business media in recent times.  I read about an interesting study by the PR and Marketing Communications agency Weber Shandwick. They surveyed 2,300 employees over 15 global markets, finding that 1 in 5 workers are ‘employee activists’; people who will publicly defend and advocate for their employer. They ... Read More

  • How co-creation is defining a new direction for Airbnb 16 Apr 2014

    If you’re not familiar with Airbnb, then to put it simply, you’re not travelling the right way. Sure, we could all simply check into a hotel when we get to a foreign city, but in many ways this distances us from the sense of place and marginalises us to the category of a tourist. In the search for something more authentic, an experience with purpose, Airbnb connects property owners with short ... Read More

  • Inspired by TEDx: What's your greatest lesson to share? 15 Apr 2014

    As marketing students, we may still have a lot to learn in the field, but what we’re already known for is effectively sharing and spreading the knowledge and skills we currently possess. With such a special organisation like TEDx arriving in Sydney in such a short time, what better way to spread experience than to get involved! For those who are not familiar with TEDx, it’s an organisation based ... Read More

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