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Marketing Matters Blog

  • Big Bands & Branding – What lies ahead for One Direction? 30 Mar 2015

    From left to right: Liam Payne, Niall Horan, Louis Tomlinson, Zayn Malik & Harry Styles (Source: Sugarscape) In news that had teenagers all over the world gasping for air, Zayn Malik announced his departure from One Direction after spending five years as part of the chart-topping British boy band. As a low-key fan of the group (and dedicated marketer), what I was most concerned about was the ... Read More

  • Something’s Wrong with this Picture… 27 Mar 2015

    I commute to work every day, and I’ve noticed a bunch of interesting advertisements placed in the bus stand media window. First, it was for the old computer game known as “The Sims”, where you build a little life and a house for your virtual character. It was super fun, but even more fun when you figured out the cheat code to make yourself more money and build a bigger house! It was cool to see ... Read More

  • Snickers Cashes in on Clarkson Controversy 25 Mar 2015

    The controversial television presenter Jeremy Clarkson has once again created a storm within the senior management of the BBC. Last week the popular yet polarising presenter was suspended after a ‘fracas’ with the highly successful show's producer. The alleged incident occurred after a long day spent filming an upcoming episode which has since been put on hold. The angry presenter launched a ... Read More

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