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Master of Marketing Graduate Certificate in Marketing Marketing Matters Blog

Master of Marketing


Marketing Matters Blog

  • Virtual Reality hits New York Fashion Week 25 Feb 2015

    It’s that time of the year again when the fashion pack jet off for a month of Fall/Winter shows across the world’s most fashionable cities. With the first stop being New York Fashion Week, I was hoping to have some innovative branding efforts to report on, and was not disappointed when I came across the news that designer Rebecca Minkoff had filmed her Fall 2015 collection in preparation for ... Read More

  • The Oscars 2015 – The Superbowl of Product Placement 23 Feb 2015

    There’s been a lot of talk in the media recently about the goodie bags that this year’s Oscar nominees are taking away. The estimated worth of each individual bag has ranged at around US$125,000, and allegedly include a range of absurdly expensive luxury personal products, accessories, pre-paid holidays and even a year’s worth of Audi car rental. Although the bags are not officially endorsed by ... Read More

  • Time for new students! 20 Feb 2015

    Congratulations and a warm welcome to all of our 2015 commencing students in the Master of Marketing program. We are so excited to have you, and have a lot in store for you. With a whirlwind of a year-long course a head of you, we suggest that you take in all the social events and networking now, because pretty soon you’ll have to get down to business.First, Program Coordinator, Pennie Frow, sets ... Read More

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