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Marketing Matters Blog

  • How Apple can teach us about brand equity 18 Oct 2016

    So the iPhone 7 has been out for roughly a month now and reception has been overall positive. In Apple’s Keynote event back on September 7, the tech giant released the two iPhone variants with the initial release to 28 different countries. This means the lucky people in these countries get to have the iPhone in the first round of release. Here in Australia, we were in the first round of release ... Read More

  • Marketing yourself on social media 14 Oct 2016

    As a marketing practitioner, you have probably been at the forefront of at least one brand’s move to social media. But have you started building your personal brand on that social space you have almost come to master? Research suggests that in the same manner that you have taken to social media to recruit customers, more and more human resource practitioners are also using social media to ... Read More

  • Can Snapchat pull businesses and consumers closer together? 11 Oct 2016

    When Snapchat was released in 2012, many social media users stayed clear from it because they didn’t get it. They thought it was used mostly for inappropriate things due to the nature of the app--that is sending a snap or video for no longer than ten seconds. Now, four years later, more netizens understand the app. Business are also starting to utilise its unique nature. Over 400 million snaps ... Read More

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