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Research in marketing

Examining consumer behaviour in a global business environment

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The Discipline of Marketing draws upon strong industry engagement, innovative research techniques and expert staff to understand consumers and their decision-making process.

 

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About us

Our research is characterised by strong links with business, professional associations, government and not-for-profit organisations. This has resulted in research grants and consultancy projects that ensure our research is both relevant and of the highest academic standards. We publish our work in top-tier journals, sit on editorial review boards and win research awards.

We embrace a range of research paradigms, including experimental design, quantitative modelling, surveys, and various qualitative interpretive techniques.

Areas of expertise

  • consumer decision-making and behaviour
  • international marketing
  • consumer culture

Our research seminars

Our people

Education

Research

Senior Lecturers  

Lecturers

Associate Lecturers

  • Mrs Angela Baxter (Education-focused)
  • Mr Omer Konakci (Education-focused)
  • Mrs Jodie McGann (Education-focused)

Senior Research Fellow

Research Associate

Emeritus Professors

Honorary Professors

Visiting Professor

View our current higher degree by research students

Useful links

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