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Marketing Matters Blog

  • McDonald’s Australia goes Gourmet 24 Oct 2014

    Personalisation seems to be the focus of McDonald’s Australia’s strategy this year, as is made clear by their latest offering of the ‘Create Your Taste’ gourmet burger menu. Not long ago we spoke about a similar campaign run by the fast food chain (i.e. the ‘McMate’ burger), in which they encouraged the Australian public to design a new burger option for their national menu, and then vote for the ... Read More

  • Business and Social Responsibility 22 Oct 2014

    Many people complain about the terrible things we’re doing to our world. But one problem that we just can’t seem to help is the fact that there are more and more people in the world population every year. Realistically, this has the largest impact on any given nation’s economy. More people means the need to create more jobs; more jobs means the need to further spread money and resources, both ... Read More

  • Keeping Your Enemies Closer 17 Oct 2014

    Apparently, the airlines in Australia are avoiding confrontation; with both small regional and international markets, they sort of have to if they want to survive. What’s even more surprising than the major Qantas cuts from earlier this year, is that Qantas has finally admitted that it can’t exactly continue to keep claiming its prestige over Virgin Australia or blow their sales away, according ... Read More

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