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Marketing Matters Blog

  • And so the trending continues… 25 Jul 2014

    Out of all the travelling I’ve done, one of the most notable things I’ve seen has been the excessive amount of airplane or ‘flying pictures’ people post on the internet of the beautiful views from above. That being said, you’d wonder why some airlines haven’t been quicker to put their logos on the wing of the plane somewhere, as seen below in the Qantas and Delta shots:         Qantas ... Read More

  • Hashtag Marketing is in Vogue 23 Jul 2014

    In my last post I mentioned Virgin Australia’s newest campaign, which features a social media initiative involving, the hashtag #mealforameal. In an effort to capitalise on the growing activity on social media platforms such as Instagram, Virgin aimed to engage customers in a more personal, and more importantly, traceable way. Each time someone updates their social media accounts using this ... Read More

  • Tourism: ‘Word of Mouth’ and Review Advertisements 18 Jul 2014

    As our July winter holiday comes to a close after next week, I’m sure we’re all going to be missing our warm tropical getaways; but we’re also going to be telling absolutely everyone about our travels! These vacation recaps with our friends may truly be where companies in the tourism industry make their money, because you don’t want anything but the best on your next trip.It is crucial for ... Read More

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