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Marketing Matters Blog

  • Balloons and Internet for all, coming at you from Oceania 19 Sep 2014

    Google is set to launch one of its biggest and craziest (in a good way!) innovations yet - Project Loon. This initiative was started from right here in our own back yard as well! The project's purpose is to create widespread and low cost internet access for all areas of the globe in order to further increase the spread of knowledge and the speed with which the diffusion of information occurs. The ... Read More

  • SMS Mentoring Program 2014 Graduation Event 17 Sep 2014

    Not long ago, I featured a post on this blog regarding a mentoring initiative run by the Sydney Marketing Society (SMS). The 8-week program that I participated in, ran throughout July to September, and was a unique opportunity for young marketing talent to connect with leading employers in the marketing sector. To mark the completion of this year’s program, SMS held a graduation event at the ... Read More

  • City of Melbourne – Re-branding for the Future 12 Sep 2014

    Having recently just visited Melbourne with Christine, I couldn’t help but notice the prominence of the city’s own branding. Whether it was on event tickets, billboards or magazines, Melbourne had been given a very clear identity, and one that perhaps is a lot more memorable than some of Australia’s other capital cities.  Re-branded by Landor Associates in 2009, the brief for this project ... Read More

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