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Marketing Matters Blog

  • The psychology of colours in marketing 26 Aug 2016

     Image Credit: smallbiztrends.com Do you know that colors are ubiquitous and a very vital source of information for all? Do you know that people usually make up their minds in about 90 seconds of first seeing people or products and almost 80% of the decision is based on their assessment of colors associated with what they’re looking at? Prudent use of colors can significantly affect moods ... Read More

  • Facebook Algorithm is changing again 12 Aug 2016

    Image credit:  cbsnews3.cbsistatic.com/ Well, no one wants to see dead stories circulating on our Facebook feed! It seems as if Facebook is just trying to play with what we see and what we don’t on our newsfeed. It can become a little fuzzy but the ranking of our stories is according to an algorithm that changes every now and then. It encourages exposure for a lot of users but chances differ ... Read More

  • Top 3 Marketing Trends for Q3-Q4 2016 29 Jul 2016

    Image credit:  forbes.com Context, relevance and delivery with efficiency, if these aren’t the topics under discussion in your organisation, perhaps you are not focusing on the right ones. One thing that you should understand is that businesses need to have a very clear focus on the expectations, demands and needs of their customers. And what you shouldn’t forget is that the customer ... Read More

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