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Marketing Matters Blog

  • New authors at Marketing Matters 26 Sep 2016

    Hello Marketing Matters readers! Thank you for following this blog. We hope that you have learned a thing or two about marketing through the articles we have been publishing. Marketing Matters is produced by marketing students for marketing students and we hope that this blog will evolve more as a conversation space for everything marketing. We now extend our appreciation to Lauren Musat and ... Read More

  • Agency Perspective: 10 Tips to drive value and improve relationships 15 Sep 2016

    Image credit:  fossilmarketing.com The value that marketers bring to businesses and brands is irreplaceable. The marketing team is responsible for creative ideas and helping to build brands. Without them, most businesses and brands find themselves in the middle of nowhere.  Although it’s the marketers work to build brands or businesses, they need to add more value to themselves and the work ... Read More

  • Proximity Marketing – Getting closer to your customers 12 Sep 2016

    Image credit:  honeyaccess.com Modern day technology has revolutionised marketing in ways that no one ever imagined. Who knew that marketers could interact with consumers on their mobile devices directly? Cellular technology was a big hit in the business sector as it became very handy for companies to send marketing messages to their potential customers. Marketing is a tool that plays a ... Read More

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