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Master of Marketing


Marketing Matters Blog

  • The Privacy Trade-Off 14 Aug 2017

    What is privacy? And just what kind of price are consumers willing to pay for theirs? Web services such as Facebook and Google may be 'free', but the truth is that being connected does come at a cost. Targeted ads provide value for customers, but challenge the traditional need for privacy. So when the law hasn't yet evolved in response to the collection of big data, how do we know where to draw ... Read More

  • MoM Student Survival Guide 11 Aug 2017

    Are you feeling a little out of touch? Don't know which way is up and which way is down? In the last post, Marketing Matters covered the Marketing essentials necessary to get by this semester. This time, MoM asks some current and graduating students about how they've survived university life so far.  What do you wish you knew about the course before you started studying? Mitha, graduating ... Read More

  • MoM: Marketing Essentials Survival Guide 7 Aug 2017

    Going back to student life after spending years in the workforce can be overwhelming at the best of times. For those joining the Master of Marketing program in semester two, well I understand that it might be a shock to the system. But don’t worry! MoM has got you covered with this handy semester survival guide for all your marketing essentials. Before you start feeling defeated by the ... Read More

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