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Master of Marketing

Marketing Matters Blog

  • Studying at a postgraduate level to keep an edge in my career 6 Feb 2017

    10 years after my undergraduate degree in Communications, and with almost my entire career spent in Marketing following that, I decided to embark on the Master of Marketing at the University of Sydney. With some trepidation about studying again I thought to evaluate exactly what I wanted to gain out of my experience at the university and postgraduate study, and I realised what it came down to ... Read More

  • Are Chatbots the future of E-Commerce? 2 Feb 2017

    With Valentine’s Day coming up I wish 1-800-flowers was available in Australia. Being able to order flowers from Facebook Messenger is so 2017, you can literally place an order in a minute without having to call or physically go to the florist. Chatbot is the new black. In the early days of Artificial Intelligence research, chatbots were seen as an intriguing (but for the ... Read More

  • Stan's prediction for 2017 -- Brands should look into daring community management 17 Jan 2017

    Happy new year 2017 readers! I truly hope that you all have had an amazing holiday period and are settling back into work well. Looking into 2017, I was wondering what would change in the industry -- I mean, 2016 was a great year and content was amazing, but something bigger must surely be coming.For me, 2017 is going to rely heavily on content management. Brands need to stop with the generic ... Read More

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