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Master of Marketing


Marketing Matters Blog

  • New Semester, New Journey 28 Jul 2017

    August is nearly upon us, which means the end of studies for many students from USYD's Master of Marketing program. Not the end of the road per se, but the beginning of a new exciting chapter in their lives, careers and future projects. For the rest of us, the journey continues in semester two and we are ready to welcome many more new students into our MoM family. New students, here's your ... Read More

  • Katy Perry To Witness Myer’s Comeback 25 Jul 2017

    Australia’s retail sector is in trouble. The $300 billion, over-crowded and highly competitive industry’s marketing strategies are getting more creative in order to secure top-of-mind awareness. It’s no wonder that retailers like Myer are partnering with superstar influencers to lift sales in the midst of a stale trading environment. Fans set to Witness a change. Perry, who released her fourth ... Read More

  • For When Life Doesn't Wait 21 Jul 2017

    Afterpay. Why pay now when you can pay later? Everyone wants to live in the moment and face the consequences tomorrow. It's a wonderful concept that delves right to the heart of what consumers want. But is it really what they need? Previously Marketing Matters explored the future of Bricks and Mortar upon the ushering of a more sophisticated online shopping experience - something that is ... Read More

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