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Master of Marketing


Marketing Matters Blog

  • Marketing to Generation Z 27 Aug 2015

    Who exactly is Generation Z you ask? Up until a few weeks ago I didn’t know they existed either! The world has just got to grips with the term “Millennial” when along came Generation Y to supersede them.  Now we have an even younger category of consumers with a new buzzword to define them.Although loosely defined, Generation Z are generally considered to have been born between mid-1990s to the ... Read More

  • Want to evolve your marketing? Social media is your answer. 26 Aug 2015

    A few years ago the job of social media was primarily given to the intern or dedicated to a single person in a business with very few resources supporting its functions. Today the Concept of social has matured and exponentially grown into an integral and utmost fundamental part of a brands marketing mix. http://www.rubenlicera.com/wp-content/uploads/2015/02/social-media-marketing.png The ... Read More

  • My journey to the Master of Marketing 17 Aug 2015

    Having just begun my second semester at the University of Sydney Business School, I have started to reflect on my time spent enrolled in the Master of Marketing. Taking my very first class a little over six months ago, I already feel like I have acquired lifetime of learning!But to really tell this story, I need to start at the beginning. My journey actually began whilst backpacking in Australia ... Read More

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