Find us on Facebook Find us on LinkedIn Follow us on Twitter Subscribe to our YouTube channel Instagram

Master of Marketing - Course Structure

The program comprises a total of 60 credit points, consisting of eight specifically designed units of study (totalling 48 credit points) and a compulsory business project (12 credit points).

Timetables

Full-time study (two semesters + Summer and Winter School)

Semester One

  • Contemporary Consumer Insights
  • Marketing in the Global Economy
  • Internal Marketing
  • Evaluating Marketing Performance

Winter School

  • Marketing Consulting Project (Part 1)
    OR
  • International Marketing Project (Part 1)*

Semester Two

  • Integrated Marketing Communications
  • Decision-Making and Research
  • Regulatory Environment and Ethics
  • Innovative Marketing Strategies

Summer School

  • Marketing Consulting Project (Part 2)
    OR
  • International Marketing Project (Part 2)*

Part-time study (four semesters + Summer and Winter School)

Year 1

Semester One

  • Contemporary Consumer Insights
  • Evaluating Marketing Performance

Winter School

  • No unit of study

Semester Two

  • Decision-Making and Research
  • Regulatory Environment and Ethics
Year 2

Semester One

  • Internal Marketing
  • Marketing in the Global Economy

Winter School

  • Marketing Consulting Project (Part 1)
    OR
  • International Marketing Project (Part 1)*

Semester Two

  • Innovative Marketing Strategies
  • Integrated Marketing Communications
Summer School
  • Marketing Consulting Project (Part 2)
    OR
  • International Marketing Project (Part 2)*

* Availability of the International Marketing Project is dependent on demand.

Students accepted during the second intake will start class in Semester Two.

See the Sydney Student Master of Marketing page for more information.

Australian Consulting Project (Part A & B)

This is a capstone project, providing an opportunity to use learning gained during the program. The project requires the application of analytical tools and project management skills to a marketing issue within an Australian company of your choice. The unit will include sessions that introduce project management and consulting skills - critical when designing and selling marketing projects within an organisation. One-to-one supervisory sessions will provide guidance on the project during the session. You will design your own project and conduct independent research in a company that offers an interesting marketing issue. Examples of topics include: product development and launch; developing a new marketing strategy; entering a new market segment; or implementing a new marketing initiative, such as CRM. The deliverable will be a written report, along with a presentation to the client organisation and your supervisor. You will be assessed on problem identification, analysis, creative and actionable solutions, client-management skills and persuasive presentation.

International Consulting Project (Part A & B)*

This is a capstone unit, requiring the application of skills and tools acquired during the program. In today's increasingly global business environment it has become essential for managers to understand international marketing business forces. This unit of study will provide you with this crucial knowledge. You'll take a study trip to a selected country to learn first hand about the business and consumer environments there, and will complete a project related to that context. The trip will include visits to local business operations, presentations from local business and government executives, and interactions with a variety of individuals who can provide important insights.

Some possible projects are: a market analysis to determine the potential of a particular product or service that could be exported to the target country; a production feasibility study to examine the possibility of manufacturing a particular good there; or an analysis of the competition in a particular industry in the target country.

* Availability of the International Consulting Project is dependent on demand.

Duration

The Master of Marketing can be completed in one year of intensive full-time study, including the usual two semesters as well as a session each of Summer and Winter School.

Alternatively, it may be completed over two years of part-time study.

Both options require evening lectures as well as some intensive study weekends.

For more information on the Master of Marketing program please contact: anna.forte@sydney.edu.au