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Testimonials

Aaron Rowden
Aaron Rowden

The Master of Marketing provided an opportunity to tackle complex, real-world marketing issues under time pressure. This has enhanced my confidence in solving business problems.

How did you find your experience in the Master of Marketing program?

After making a career change into Marketing, I initially studied some marketing units as part of a postgraduate business program at another university. This study provided me with a sound understanding of marketing fundamentals, but I was keen to find a specialised postgraduate marketing degree to further my studies. I wanted to find a course that would challenge me to apply marketing concepts in a contemporary context. Only a handful of Australian universities offer a specialised Master of Marketing and I was able to get positive advice from a colleague who had already completed this program.

What made this program appealing to you?

The small class sizes and a cohort of students that are passionate about marketing were the most appealing factors for me. The University of Sydney’s reputation for excellence was also important. The course provides a great mixture of intensive and full semester study patterns. Class times are work-friendly and the campus environment is a nice place to study.

What was your favourite unit?

Innovative Marketing Strategies was one of my favourites! This subject was hands on and the class was challenged to ‘play in the mud’. We didn’t just sit around and talk about strategic frameworks and case studies; we tackled complex real-world marketing issues under time pressure. This was very enjoyable and has enhanced my confidence in solving business problems.

What is the most important lesson you have learned from the program?

The Master of Marketing provides students with the skills to effectively communicate the value of marketing activities to other disciplines within business. This is crucial in order to be competitive and the program goes further to look at how marketing concepts can set the agenda and culture for an entire organisation. I’ve learned to understand the power of marketing and how it can be used to positively shape organisations.

How have you applied what you’ve learned in your place of work?

At work, I find myself more easily able to identify and get to the heart of consumer issues and insights. Often I have fresh perspectives on these, having learned something relevant from another category. I’m more inclined to explore issues deeply and challenge my initial assumptions.

How specifically has the Master of Marketing program helped you develop as a professional?

Taking a close look at my Personal Brand has been a really helpful part of my professional development - considering how I could reposition and communicate my personal brand in order to achieve my career goals.

What tips would you give to someone considering joining our program?

Make the most of every unit in the course, even if it’s not your area of interest. The course has been carefully designed to take a 360 degree view of the marketing environment.

What was a challenge you faced during the program that you overcame, and how did you do so?

Working full-time whilst studying made time management my most interesting challenge. I overcame this by setting a lot of short-term goals that felt more manageable and helped me resist procrastination.

Lisa Grobien
Lisa Grobien

I find myself often applying ideas or concepts that I have learned in the Master of Marketing program in my current work. It could be anything from market research practices to creative brief work.

How did you find your experience in the Master of Marketing program?

I came across the Master of Marketing program at the University of Sydney while searching for Top Business Schools worldwide that offer Master of Marketing programs that combine outstanding academic learning with a practical approach.

What made this program appealing to you?

Particularly, the Marketing Consulting Project made the program unique and appealing to me. It would give me the opportunity to practice my learning right away for a real client in the Australian industry and therefore enhance my acquired academic knowledge.

What was your favourite unit?

All units were interesting and differed greatly while at the same time complemented each other. To me, the most challenging and interesting subject was the consulting project, simply because it requires students to apply all learning from the course units in one task for a real client.

What is the most important lesson you have learned from the program?

Learning never ends. Especially in Marketing - the world is fast moving and we are challenged to adapt and learn at the same pace. Programs like the MOM broaden our perspectives. Not only by the unit content or the professor, but especially through learning with highly skilled individuals from various backgrounds.

How have you applied what you’ve learned in your place of work?

I find myself often applying ideas or concepts that I learned in the Master of Marketing program. It could be anything from market research practices to creative brief work. Also, my newly acquired teamwork skills have been very useful to me because it has reminded me that revising an idea with colleagues is very beneficial for the end result.

How specifically has the Master of Marketing program helped you develop as a professional?

Coming from a Revenue Management background, the Master of Marketing helped me develop my marketing skills to a whole other level, which enables me to use my newly developed skills and capabilities to master marketing tasks in previously unknown industries.

What tips would you give to someone considering joining our program?

Managing your time well so that you can incorporate the program into a busy schedule is challenging but not impossible and it will reward you with new ideas, concepts and capabilities, while at the same time giving you the chance to work with an outstanding cohort.

What was a challenge you faced during the program that you overcame, and how did you do so?

The challenge I faced was to fit in with excellent students who had vast experiences in marketing. However, through teamwork, I overcame the fear of not being able to contribute with the same expertise by taking the chance to use my strengths, such as organisational skills, to enhance the teams’ process and outcome. At the same time, I learned and developed from their knowledge. In the next unit, I found myself approaching tasks from a different angle, contributing creative ideas, and learning not only from my professors, but also my fellow students.

Natasha Menon
Natasha Menon

By having a strong focus on real-life business scenarios and global case studies, each unit of the course is closely correlated and provides a focused overview on marketing as a discipline. The Master of Marketing program has undoubtedly helped me identify where my personal strengths lie and how to best enhance and develop those skills within a team environment.

How did you find your experience in the Master of Marketing program?

After spending eight years living in London and developing a marketing career within the luxury lifestyle and restaurant industry, I decided it was time to finally regain some sunshine and return home to Australia. My CV had spanned from managing the marketing and communications for a Michelin starred chef and his restaurant group, to developing the re-branding strategy of a national hospitality and events consultancy. My goal now was to assess opportunities in the Australian market whilst completing a well-respected and internationally recognised Master of Marketing degree. Speaking to industry contacts and comparing programs around Australia, the Master of Marketing program at the Business School seemed like a competitive choice.

What made this program appealing to you?

The most appealing factor of the program was that it was targeted and suitable for professionals with valid work experience. The course outline demonstrated that the units complemented and expanded on marketing concepts taught in undergraduate degrees, as well as real-life business scenarios. Coupled with the unique fact the final thesis was a consultancy project that was to be completed with a company of our choice, either in Australia or internationally, I was immediately drawn to the program.

What was your favourite unit?

I have found two units to not only be extremely interesting and relevant, but also challenging and rewarding. Both Integrated Marketing Communication and Integrated Marketing Strategies are intensely taught units in half the time of regular subjects. Developed by professors with fascinating international backgrounds spanning firms such as Saatchi and Saatchi to KPMG, both units are competitive and closely related to real life business scenarios. For example, key tasks include creating, developing and pitching a creative advertising brief, as well as establishing a more thorough understanding of how to develop and implement a marketing strategy on a global scale.

How have you applied what you’ve learned in your place of work?

By having a strong focus on real-life business scenarios and global case studies, each unit of the course is closely correlated and provides a focused overview on marketing as a discipline. Currently, working as a freelance consultant whilst studying, I have found myself approaching marketing problems in a far more strategic manner and being more aware of my personal strengths and skills, as well as specific concepts and frameworks that will help solve the issue. On completion of the program, I am confident and excited that the skills I would have learnt throughout the program will place me in a far more competitive position when tackling my next full-time role.

How specifically has the Master of Marketing program helped you develop as a professional?

The Masters of Marketing program has undoubtedly helped me identify where my personal strengths lie and how to best enhance and develop those skills within a team environment. Furthermore, it has given me a new perspective on the industry-niche I work within, by teaching me how to more effectively evaluate marketing problems in order to establish the best way to engage an opportunity.

What tips would you give to someone considering joining our program?

Think outside of the box and make the most of every opportunity present.

What was a challenge you faced during the program that you overcame, and how did you do so?

The biggest challenge I faced was the shift to studying once again, having been working and living abroad for quite a number of years. I arrived in Sydney a week before the course commenced. The program not only gave me an immediate goal to focus on but also enabled me to meet some brilliant people as well as place me in a position to develop industry contacts.

Mina DSouza
Mina D'Souza

The content covered in lecture gives students a solid understanding of the many perspectives that marketers must consider when making decisions. Projects and assignments (although challenging) prepare students for similar situations in the work place. I've learnt a lot by interacting with other likeminded individuals!

Why did you decide to study the Master of Marketing at the University of Sydney?

After almost 10 years in the pharmaceutical industry, I decided to up skill in order to achieve my professional goals.

Why did you choose the University of Sydney?

There are only a few Australian universities that have a Master of Marketing program. The course structure as well as content covered in the University of Sydney's Masters of Marketing program seemed to offer exactly what I was looking for. I was attracted by the small class sizes and also access to lecturers. I also liked the flexibility of initially enrolling in a Graduate Certificate and then having the option to continue to complete the full Masters. The convenient campus location and sports facility at the university also was a factor in my decision.

Are you studying full or part time?

My family and work obligations only allow me to study part time. Evening and weekend classes are perfect as I have these other demands on my time.

What is your educational and professional background?

I completed my undergraduate degree in Biochemistry. When I was considering the program, I was initially concerned that having a degree in a non-business related field would be an issue, but my professional background has given me enough experience to make the most of the Master of Marketing program.

How do you balance your work, study and personal life?

Prioritizing and forward planning is the key to making time for my studies, work and personal life.

What are your aspirations following the completion of the program?

Initially my plans included being a brand manager at a pharmaceutical company, but I might even consider branching out from the pharmaceuticals industry into another field.

Tell us about an interesting lecture that you have attended through the Master of Marketing.

In the Internal Marketing Unit, we were lucky enough to have a guest lecturer from an internal marketing consultancy. He described how the firm developed a major marketing strategy that would forever change the way that the major banks in Australia consider their relationships internally and with their customers. During this interactive lecture, we discussed key factors leading to the success of this marketing strategy as well as other approaches.

Why would you recommend the Master of Marketing program to future students?

I'd recommend the program for several reasons. Firstly the content covered in lecture gives students a solid understanding of the many perspectives that marketers must consider when making decisions. Secondly, projects and assignments (although challenging) prepare students for similar situations in the work place. And lastly, I've learnt a lot by interacting with other likeminded individuals!

Ken Britto
Ken Britto

The Master of Marketing program at the University of Sydney has helped me in my understating of the marketing department I work with. Being in Sales, we work closely with the Product marketing teams and the Master's program has helped me understand the relationship between the two departments.

Why did you decide to study the Master of Marketing?

I always had a passion for marketing and in particular advertising I wanted to pursue further studies and decided to venture into the Marketing world

Are you studying full or part time?

Full time.

What is your professional background?

I am currently in Sales - I am the commercial account manager for the NSW State Government. I was previously in finance having completed my Bachelors in Accounting.

Is your employer helping you with your degree in any way (such as financially, with time off, etc)?

My previous company was very flexible. I was able to take time off work during exams and assignments etc. Financially I do not receive any support

How do you balance your work, study and personal life?

Multi-tasking, prioritizing and planning, also working in large organizations for a long period of time helps develop these skills.

What has been your favorite class within the Master of Marketing program?

I enjoyed Consumer Insights, the very first subject I enrolled in, as it involved advertising. But the overall course thus far has been entertaining and interactive with very interesting subjects and topics.

Have you already been able to use what you've learnt at work?

Yes, it has helped me in my understating of the marketing department I work with. Being in Sales, we work closely with the Product marketing teams and the Master's program has helped me understand the relationship between the two departments.

What are your aspirations following the completion of the program?

As I want to pursue a Marketing career, I hope that this Masters will enable me to transition into my desired Marketing role.

Tell us about an interesting project that you have worked on within the Master of Marketing.

I really liked the personal branding project for the Internal Marketing class. We analyzed the personal brand of a famous individual, identifying the key features and what improvements they could make to enhance their personal branding.

Why would you recommend the Master of Marketing program to future students?

If they are serious about Marketing and feel that they require a better understating of marketing concepts. This course will help students develop the knowledge and skill sets required to be better marketers.

Ken Britto

Commercial Account Manager at Hewlett Packard

Alastair Cowie

Sales and Marketing Director at the University of Sydney Union

Samara Davie

Sponsorship Specialist, Corporate Marketing at Telstra

Adriana Heinzen

Account Manager at Night/Day Communications Agency

Olivia Holtz

Strategic Relationship Manager at REA Group

Adele Tarnewski

Senior Consultant at Interbrand

Lecturers

Pennie Frow
Pennie Frow - Associate Professor and Program Director, Masters of Marketing

I enjoy seeing our student's progress with their careers when they graduate from the program. Some students decide to move jobs and even industries, some remain with their current employers but seek career progression. The Master of Marketing provides students with a stepping stone so they can achieve their career goals.

As Program Director for the Master of Marketing I have the privilege of meeting our students when they apply for the program and then see them develop during their time at the University of Sydney. It is very rewarding observing how our students grow in their knowledge of marketing and their confidence in tackling business issues. In the classroom, the small class size means that there is lots of participation and dialogue with students. Typically I design my classes with some structured learning time and lots of informal discussion time. Usually I assign an exercise and students work in small groups to consider a particular marketing issue or the application of a marketing framework. I regularly invite industry experts into my classes, as these practitioners can illustrate particular learning points and describe an application to some of the frameworks I present in my sessions. It is this mix of academic input and practical insights that students enjoy and learn from. They can immediately translate their marketing knowledge into a real business situation.

Some students come on the program after a gap of several years from formal education. They are sometimes daunted by formal assessments. On the program, we offer lots of support so students can learn to tackle writing assignments and address the assigned tasks with confidence.

I enjoy seeing our students progress with their careers when they graduate from the program. Some students decide to move jobs and even industries, some to remain within their current employers but seek career progression. The Master of Marketing provides them with this stepping stone so they can achieve their career goals.

Geoff Fripp - Lecturer, Master of Marketing

The Masters of Marketing program provides both students and lecturers with a unique learning and teaching environment. The smaller classes, the innovative subject design and the interesting mix of student backgrounds and experience provide an excellent opportunity to explore contemporary marketing issues and challenges to a greater and more relevant extent.

I find that my own background, being a mix of corporate marketing roles, entrepreneurial ventures and academic teaching and writing, is a good fit to the goals of this program. Being able to balance and connect academic knowledge with practical application and reality has proven to be an effective and beneficial teaching approach, and one that greatly prepares the students for their future career challenges and opportunities.

Certainly, with the ever increasing expectations being placed upon marketing within today's dynamic business environment, it is important to enhance the understanding of foundational knowledge with insights from the success and failures of various real-life marketing campaigns and initiatives. And that is why I teach in the Masters of Marketing program, because it has been designed to help deliver this key outcome for students.

Industry

Karl Treacher
Karl Treacher - Guest Lecturer and Brand Expert

In my talks to the Master of Marketing students I have presented various Brand Behavior case-studies, describing the internal marketing challenges faced by some client companies along with the approach that we have adopted in helping tackle these issues. The fundamental purpose of my lectures is to demonstrate practical insights about how companies have applied best practice internal marketing theory, to very real commercial brand issues.

I have taught on the Master of Marketing for last three years, sharing an industry perspective from my particular area of expertise - Internal Marketing and its relationship to organizational culture. I own and manage an organizational brand and culture alignment firm that provides specialist consulting to blue chip organizations in Australia, USA, China and Europe. In my talks to the Master of Marketing students I have presented various Brand Behavior case-studies, describing the internal marketing challenges faced by some client companies along with the approach that we have adopted in helping tackle these issues. I have found the students very keen to apply some of the frameworks they are learning in their marketing degree to our active cases. The fundamental purpose of my lectures is to demonstrate practical insights about how companies have applied best practice internal marketing theory, to very real commercial brand issues.